MOHIT BHARDWAJ
Gurgaon
Summary
Assistant Manager - Performance Marketing with expertise across Google Ads, Meta Ads, Twitter Ads, and Apple Search Ads. Experienced in driving app installs, lead generation, and performance optimization for BFSI clients. Proven success in reducing CPA by 72%, increasing ROAS by 7.5x, and managing n2-3 crore monthly ad spends. Strong leadership in campaign strategy, team coordination, and cross-platform growth initiatives. Recipient of E4M PITCH BFSI Awards and AdTech IAA Honours Award.
Overview
4
4
years of professional experience
Work History
Assistant Manager - Performance Marketing
ARM Worldwide
11.2023 - 01.2026
- Optimized campaign strategies for Bajaj Finserv, reducing CPI by 54%, and scaling performance by 1.56x.
- Led campaign expansion and team coordination across Google, Meta, Twitter, and Apple Search Ads.
- Reduced cost per acquisition (CPA) by 72% for Bajaj Broking, while scaling campaigns 2.5x, improving app rank as well.
- Shifted focus toward in-app events campaigns, increasing in-app DIY journey completions by 40%.
- Developed strategic campaign frameworks identifying top-performing products and allocating budgets effectively.
- Managed monthly budgets of 5-6 crore, ensuring high ROI and data-backed performance improvements.
- For Stashfin, delivering 40 cr monthly disbursal with ROAS of 24.
Performance Marketing Executive
Hawk Ecommerce
05.2023 - 11.2023
- Managed digital campaigns across multiple platforms with clear goals, KPIs, and optimization cycles.
- Increased ROAS by 7.5x for Anherb Naturals by identifying high-performing audience segments.
- Allocated budgets efficiently toward high-performing assets to maximize ROI.
- Collaborated with cross-functional teams to align creative and strategic direction.
Paid Media Executive
Mirth Media Group
02.2022 - 04.2023
- Managed PPC campaigns across Facebook and Instagram for diverse clients.
- Reduced CPL for TATA Commercial Vehicles by 88% using Vernacular Ads, achieving 42% quality leads.
- Improved qualified lead rate for Shalimar Ibiza by 35% via A/B testing.
- Contributed innovative ideas and collaborated closely with creative teams to meet client goals.
Education
Post Graduate Diploma in Management -
Great Lakes Institute of Management
01.2026
Bachelor of Business Administration -
Ansal University
Gurgaon01.2018
Skills
- Google Ads and Meta Ads
- Twitter Ads and Apple Search Ads
- App install campaigns
- Lead generation strategies
- Conversion rate optimization
- Campaign analytics and A/B testing
- Media planning and budget optimization
- Cross-functional collaboration
Certifications And Awards
- Google App Ads Certification - Google
- E4M PITCH BFSI Awards
- AdTech IAA Honours Award
Timeline
Assistant Manager - Performance Marketing
ARM Worldwide
11.2023 - 01.2026
Performance Marketing Executive
Hawk Ecommerce
05.2023 - 11.2023
Paid Media Executive
Mirth Media Group
02.2022 - 04.2023
Post Graduate Diploma in Management -
Great Lakes Institute of Management
Bachelor of Business Administration -
Ansal University