Subham Ghosh

Amazon Prime Video – Affiliate Campaigns
Bajaj Allianz, Jockey, and National Pension Scheme (NPS) Campaigns

• Managed Amazon Prime Video affiliate campaigns with full ownership, overseeing a total budget of ₹12.45 crore from July to December 2024.
• Achieved 30% month-on-month growth, scaling campaign spend from ₹41.5 lakh in July to ₹3.4 crore in December through performance-driven strategies.
• Led strategic planning and execution, ensuring campaign objectives were met while optimizing traffic quality and conversion rates.
• Managed affiliate partner relationships, ensuring compliance, performance tracking, and seamless collaboration.
• Streamlined financial operations, overseeing budget allocation, RO release, and monthly validation processes.
• Provided in-depth reporting and insights, tracking KPIs to enhance campaign effectiveness and client satisfaction.
• Managing a monthly budget of ₹20 lakh across Bajaj Allianz Insurance (Health & Motor), Jockey (Mobile App), and NPS (New User Registration) with an Account Open KPI.
• Executing performance-driven strategies across Cost Per Lead (CPL) and Cost Per Sale (CPS) models, ensuring efficient acquisition and conversion optimization.
• Leading partner management, collaborating with affiliates and media networks to drive traffic quality and maintain compliance.
• Driving data-backed campaign optimization, leveraging insights to improve lead-to-sale ratios and maximize return on investment (ROI).
• Providing dedicated client support, aligning marketing efforts with business goals and ensuring smooth execution.
• Delivering comprehensive reporting, tracking performance across campaigns and identifying opportunities for continuous improvement.

• Developed and executed affiliate marketing strategies, resulting in effective user acquisition across multiple payout models (CPR, CPA, CPD) while maintaining favorable CAC metrics
• Managed relationships with top affiliates and ad networks, ensuring seamless operations, daily reporting, and timely payment closure
• Collaborated with remarketing team to deploy targeted campaigns for leads in the conversion pipeline, enhancing overall user engagement and retention
• Utilized robust fraud control measures for affiliate campaigns, leveraging tools like P-360 to mitigate risks and define penalty structures for non-compliance
• Facilitated API integrations with NBFCs and aggregators, optimizing lead acquisition processes and expanding the user base
• Executing both internal and third-party campaigns to convert qualified API leads into active users
• Conducted weekly meetings with affiliate & API partners to review funnel performance, exchange insights, and drive scalable results
• Worked closely with analytics team to track key metrics, identify optimization opportunities, and reduce drop-offs in the conversion funnel
• Assisted in the execution of mutual service agreements with other NBFCs and aggregators, fostering strategic partnerships and expanding market reach

• Developing and implementing performance-based digital marketing campaigns across various channels such as search engines, social media, email, display, affiliate, etc
• Collaborating with cross-functional teams such as designers, copywriters, developers and data analysts to create compelling marketing assets and landing pages that drive conversions
• Managing budgets and allocating resources effectively to maximize ROI and achieve business goals
• Identifying and recruiting new affiliates to promote the company's products or services through affiliate marketing programs
• Building and maintaining strong relationships with existing affiliates to increase brand awareness, drive traffic, and generate sales
• Negotiating and managing affiliate partnerships, contracts, and payouts to ensure fair compensation and mutual benefits

• Driving the end to end user lifecycle strategy through various engagement & retention strategies
• Developing the CRM strategy for retention and re-activation, to drive and maintain a constant retention rate across categories
• Conceptualizing and setting up automated journey based campaigns to plug funnel drop offs, drive growth and data driven improvements across the engagements and retention funnel to increase revenue through journey building, customer engagement and repeat transactions
• Performed extensive campaign analysis weekly to find growth opportunities and implement strategies based on the insights received from those campaigns
• Support in preparing & executing monthly making calendars for various retention campaigns

• Develop and maintain corporate partnership with payment gateway brands for exclusive offers
• Liaison with various brands to avenue branding & performance campaign opportunities
• Translating complex data into easy-to-understand information
• Understanding of digital marketing programs and technologies
• Looking at data by reinforcing the importance of making strategic, numbers-driven decisions for future campaigns
• Develop, audit, and test campaigns to optimize key performance indicators (KPIs)

• Managing overall social media (organic) strategy and manage official handles for the organization and brands
• Developed engaging, creative, innovative content for regularly scheduled posts, promote brand-focused messages
• Managed various UGC, branding, performance campaigns with influencers
• Responding to the comments on social media on time
• Monitoring social media metrics and ROI
• Preparing social media engagement and activities reports