MUKESH KUMAR
Patiala
Summary
Results-oriented Sales Professional with 13 years in the alcoholic beverages industry, focusing on sales operations and distributor management. Enhanced distributor performance through effective market activation programmes, driving primary and secondary sales. Expertise in channel development, trade marketing, and key account management, contributing to substantial business growth and sustainable customer relationships.
Overview
17
17
years of professional experience
Work History
Senior Area Sales Executive
Inbrew Beverages Pvt. Ltd.
04.2026 - Current
- Managed primary and secondary sales, achieving territory objectives through strategic planning.
- Executed trade promotions and merchandising initiatives, driving business development activities to boost market presence.
- Developed distributor and retailer relationships, enhancing market coverage and product availability.
Junior Manager Sales
Radico Khaitan Ltd.
01.2023 - 04.2026
- Managed primary and secondary sales to achieve territory objectives, enhancing overall sales performance.
- Executed trade promotions and merchandising initiatives, driving business development activities to maximise sales impact.
- Developed strong distributor and retailer relationships, improving market coverage and ensuring product availability.
Assistant Manager
ADS Spirits Pvt. Ltd.
01.2021 - 01.2023
- Managed primary and secondary sales, achieving territory objectives through strategic planning and execution.
- Executed trade promotions and merchandising initiatives, driving business development activities to increase market reach.
- Developed strong distributor and retailer relationships, enhancing market coverage and product availability.
Assistant Manager
Aspri Spirits Pvt. Ltd.
01.2020 - 01.2021
- Managed primary and secondary sales, achieving territory objectives through strategic planning and execution.
- Executed trade promotions and merchandising initiatives, driving business development activities to enhance brand visibility.
- Developed relationships with distributors and retailers, enhancing market coverage and ensuring product availability.
Territory Sales Executive
ABD Pvt. Ltd.
01.2019 - 01.2020
- Managed primary and secondary sales to achieve territory objectives, driving revenue growth.
- Developed distributor and retailer relationships, enhancing market coverage and product availability.
- Executed trade promotions and merchandising initiatives, supporting business development activities.
Assistant Manager Sales
United Spirits Ltd.
01.2010 - 01.2019
- Managed primary and secondary sales to meet territory objectives, ensuring alignment with overall business goals.
- Executed trade promotions and merchandising initiatives to drive customer engagement and support business development activities.
- Developed distributor and retailer relationships, enhancing market coverage and increasing product availability.
Education
MBA - Marketing & Finance
Golden College of Engineering & Technology
GurdaspurBA - Public Administration
Kurukshetra University
Skills
- Sales Operations
- Business Development
- Distributor and Channel Management
- Territory Management
- Key Account Management
- Trade Marketing
- Market Analysis
- Data analysis
- MS Excel
- Customer relationship managerment (CRM) database building
- Sales presentations
- Negotiation
- Team Leadership
Accomplishments
- Promoted to Assistant Manager following the USL–Diageo merger.
- Managed business operations across seven districts in Punjab.
- Contributed to the successful Royal Ranthambore launch and strong market penetration.
Languages
English
Upper Intermediate
B2
Hindi
Proficient
C2
Punjabi
Upper Intermediate
B2
Hobbies and interests
- Playing Cricket
- Listening Music
Timeline
Senior Area Sales Executive
Inbrew Beverages Pvt. Ltd.
04.2026 - Current
Junior Manager Sales
Radico Khaitan Ltd.
01.2023 - 04.2026
Assistant Manager
ADS Spirits Pvt. Ltd.
01.2021 - 01.2023
Assistant Manager
Aspri Spirits Pvt. Ltd.
01.2020 - 01.2021
Territory Sales Executive
ABD Pvt. Ltd.
01.2019 - 01.2020
Assistant Manager Sales
United Spirits Ltd.
01.2010 - 01.2019
MBA - Marketing & Finance
Golden College of Engineering & Technology
BA - Public Administration
Kurukshetra University