Mukund Srinivasan

• Managed a software product manager team with a charter to deliver best software led hardware experiences for personal workspace products such as mice, keyboards, presentation remotes, touchpads and consoles
• Launched the first AI powered mouse with ability to launch Logi AI prompt builder that handles summarization tasks and email text generation seamlessly with just two clicks
• Successfully brought products from concept to market, achieving both critical acclaim and strong financial results.
• Optimized product roadmaps for achieving business objectives and maximizing ROI.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Led cross-functional teams to launch successful products on time and within budget.
• Expertly navigated complex stakeholder requirements to deliver products that met both user needs and business goals.

• Shipped a cloud native influencer product from ideation(0) to launch(1) and made it ready for scale
• Scaled from 0 to 1000 influencers (aka content creators) in under 6 months, drove incremental traffic of over 500K, reduced paid channel spend by 5%
• Launched next generation email marketing platform to improve email campaign efficiencies by 60% (weeks to days), to enable self-service and automation, hyper-personalize emails using ML models and unlock cross-sell revenue potential of $75M+
• Instituted robust UX design review process that reduced feature delivery time and rework by 15%
• Gathered usage insights on VIP customers that uncovered opportunities for CTO to revamp VIP loyalty program and its value proposition
• Pitched incremental revenue opportunity to Brand category head through brand partnerships to showcase influencer content during customer search journey on site

Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.

• Oversaw 30 member core team across Product/UX/Engineering QA/Analytics for strategic and high impact product work relating to cart, checkout and payments
• Shipped responsive design based Single Page Checkout app; achieved net new revenue of $120M in launch year for online stores in US, Puerto Rico with potential to expand to other geographies
• Introduced digital payment wallet (MasterPass) at checkout by partnering with MasterCard and overseeing end to end product and customer experience
• Expanded leasing as payment option to online shoppers, recorded +$40M revenue in launch year and exceeded revenue forecasts by 5X
• Increased online penetration of Sears credit cards, locked in run rate of $80M+ gross revenue in partnership with Citibank Retail Services, Citibank payment gateway team and saving $1.2M in interchange fees
• Implemented 3DSecure protocol by partnering with Cardinal Commerce (a Visa company) to increase sales and margins, reduce fraud chargebacks and enhance customer experience
• Optimized PayPal express checkout flow enhancing PayPal conversion by 5%
• Activated 6M new SKU's for Sears and Kmart marketplace through eBay inventory sharing, giving a wider selection and seamless checkout for shoppers
• Built backend integration with order management systems to support seamless handling of new payment methods and to optimize order fulfillment promise
• Achieved 10% conversion lift on mobile app by leveraging common API services
• Led successful turnaround of a struggling online layaway program by streamlining user experience, reducing unintended contract cancellations, and improving self service features resulting in a 30% increase in net sales
• Improved 5 pts CSAT by simplifying order price summary during customer purchase flow

• Responsible for product marketing, product positioning, sales and business development and capture revenue goals for cloud based B2B digital marketing and social collaboration products.
• Produced qualified lead pipeline with revenue potential of $25M for flagship digital marketing SaaS product in under six months in Retail and Life Sciences segments
• Identified and acted on key opportunities to drive product awareness internally & externally through setting up of client workshops, demos, digital marketing campaigns, product training, product pilot programs and services.
• Developed strategic product marketing plan and revenue forecast, product positioning and features set based on Voice of Customer & market insights
• Developed go-to-market plans that led to product sales wins at 3 marquee enterprise accounts
• Supported major Retail, CPG and Financial Services brands in digital transformation journey through cost efficiencies and speed to market for digital assets and marketing campaigns management & execution

• Member of enterprise IT group supporting CIO office on CRM product, enterprise collaboration and business intelligence initiatives
• Managed technical team of 5 direct reports, delivered home-grown CRM software product with flawless execution in under 10 months
• Instrumental in improve engagement and productivity metrics by 10-15% for enterprise wide 3000+ employees
• Unlocked $2.5M annual cost avoidance and improved IT change management standards and process

• IT consulting in software development and applications architecture for clients notably in automotive & financial services industries. Major clients serviced (not limited to): Ford, GM/Delphi, Dell Professional Services, Aon, Federal Home Loan Bank, Jefferson National Life
• Collaborated on all stages of systems development life cycle, from requirement gathering to production releases driving cost reductions of 5-25% and revenue improvement of 5-10% across various clients