Muskan Lather
New Delhi
Summary
Results-driven and skilled content writer with 6 years of experience in crafting impactful and convincing content. Demonstrated expertise in creating and editing informative and SEO-friendly articles, blog posts, website content, social media updates, and marketing materials.
Overview
7
7
years of professional experience
Work History
Copywriter/ Content Manager
Jumpfactor Marketing
Toronto
01.2022 - 12.2023
- Leveraging AI through a variety of channels to produce 12-15 content pieces per week for B2B clients, including blogs, sales copy, and landing pages in American English.
- Researching and editing B2B-focused content for various client industries, utilizing industry terminology, and developing thought leadership for Canada and U.S.-based clients.
- Leveraging SEO keyword research tools, exceptional grammar, and a thorough understanding of conversion-oriented SEO-optimized copy.
Editor/ Copywriter
Golden Valley Group
New Delhi
06.2020 - 09.2022
- Conducted developmental editing, copy editing, and proofreading on a range of B2B digital content, including blog posts, reports, web pages.
- Validated outlines for new blog posts based on topic research, SEO findings, and webpage design considerations.
- Conducted in-depth research and produced high-quality content that aligns with clients' brand voice and objectives.
Editor
DDUC
New Delhi
01.2017 - 01.2020
- Managed the workflow for the publication, including assigning topics to writers.
- Reviewed and edited articles for grammar, spelling, and factual errors before publication.
- Decided on the cover story topic, cover model, photography selections, and layout.
Education
PhD in English Literature -
Université De Montréal
Montréal, Canada08-2025
Master's in English -
University of Delhi
New Delhi, India10-2022
Bachelor's in English with Honors -
University of Delhi
New Delhi, India05-2020
Skills
- Microsoft PowerPoint
- Writing, editing, and proofreading
- Microsoft Excel
- Analytical skills
- Microsoft Office
- Social Media Content
- SEO
- CRM
Language
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Copywriter/ Content Manager
Jumpfactor Marketing
01.2022 - 12.2023
Editor/ Copywriter
Golden Valley Group
06.2020 - 09.2022
Editor
DDUC
01.2017 - 01.2020
PhD in English Literature -
Université De Montréal
Master's in English -
University of Delhi
Bachelor's in English with Honors -
University of Delhi
Similar Profiles
Rashika JunejaRashika Juneja
Content Manager at Jumpfactor MarketingContent Manager at Jumpfactor Marketing
Melissa BurnettMelissa Burnett
Freelancer at Affiliated Marketing Platforms, Didital MarketingFreelancer at Affiliated Marketing Platforms, Didital Marketing
Adam DubuqueAdam Dubuque
Supervisor/ Team Leader at Expert Marketing/Prime MarketingSupervisor/ Team Leader at Expert Marketing/Prime Marketing