Nainvi Kaur
Bengaluru
Summary
Results-driven marketing professional with 8+ years of experience in campaign management and mobile app marketing. Specialized in user engagement and retention strategies, with hands-on expertise in CleverTap and in-app customer journey optimization. Passionate about UI/UX and the digital merchandising of app-based products and platforms. Holds an MBA in Marketing and Finance from the University of Pune and a Bachelor's degree in Financial Markets from Mithibai College of Commerce, Mumbai.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Manager – CLM
Mobile Premier League
05.2022 - Current
Customer Life Cycle Management – India, US & Brazil
- Drive New, Repeat, & Resurrected Journey for Multiple Gaming Categories
- Achieved consistent CTR of 1.5%,Delivery of 70% & incremental conversions of 20% through different channels
- Designed strategies for Onboarding, Retention and Resurrection through Install to Login, Login to Conversion & Win Back Journeys
- Launched New Geography (Brazil) across multiple marketing channels - PN,SMS & RCS with a conversion of 23%
- Drive New features & Promotional activity on the app
- Analyze User Data basis App behavior, Product preference, monetary value, churn rate etc for CLM Strategies
Manager – Retention Unit
Bajaj Finserv
05.2017 - 04.2022
- Drive Early Activation of Bajaj EMI Card Customer Franchise of 2.5 Lacs
- Campaign Design, Planning and Execution - SMS, Email, Website Banners, Custom Audience Programs
- Drive App download at Home, 26 lacs annually using push channels
- Maintain App Stickiness of DAU (Daily Average User), MAU (Monthly Average User) with HEART Framework
- Created Push Notifications Governance Framework across business
- Managed Inapp Merchandise, Offers, In-App customer journeys
- Configured campaign dashboards in Clevertap to report campaign effectiveness
- Booked 150+ Cr Personal Loan Business in a month through the Bajaj Finserv Wallet App
- Designed App Wireframes and Visual Designs for BFL App
Education
PGDM - Finance & Marketing
University of Pune
Pune06.2017
Bachelor - Financial Markets
Mithibai School of Commerce
Mumbai06.2015
Skills
- Clevertap
- Churn Management
- Leadership
- Project Management
- Retention Strategies
- Stakeholder Management
- Data Analysis
- In App marketing
- Tableau
- People Management
- Campaign Management
Certification
- App Design Course – UX, UI and Design Thinking
- Master Digital Product design: UX Research & UI Design
Accomplishments
- Hero of the Moment Award, 04/2019
- Kudos Award, 12/2019
Timeline
Senior Manager – CLM
Mobile Premier League
05.2022 - Current
Manager – Retention Unit
Bajaj Finserv
05.2017 - 04.2022
PGDM - Finance & Marketing
University of Pune
Bachelor - Financial Markets
Mithibai School of Commerce
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