Namitha Basavarajan
Hubli
Summary
Senior Analyst with six years of experience delivering impactful data analysis and dashboard solutions that drive strategic decision-making and enhance operational efficiency. Proficient in Google Analytics and Adobe Analytics, facilitating the creation of insightful reports and real-time dashboards that significantly improve business performance. Committed to leveraging analytical skills to provide actionable insights that elevate stakeholder engagement, and foster data-driven strategies.
Overview
6
6
years of professional experience
Work History
Senior Analyst
Indegene
Bengaluru
08.2021 - Current
- Implemented Google Analytics 4 (GA4) and Universal Analytics (UA) tracking using Google Tag Manager (GTM) and configured event tracking, custom dimensions, and user properties for enhanced data collection.
- Implemented custom JavaScript tracking for advanced user interactions (e.g., button clicks, video plays, and form submissions).
- Implemented Adobe Analytics tracking using Tealium IQ for the web, and configured eVars, sProps, and events to track user interactions and conversion metrics.
- Analyzed and interpreted statistical data to identify trends and provide insights to stakeholders.
- Developed automated Adobe Analytics dashboards using Analysis Workspace for real-time insights.
- Set up scheduled reports and anomaly detection alerts to monitor key performance indicators.
- Created a dashboard that visually represented key financial metrics in real time, allowing for quick and informed decision-making by management.
- Created custom dashboards and reports in Analysis Workspace to track key KPIs, such as traffic, conversions, and engagement.
- Generated, scheduled, and automated reports to streamline reporting for stakeholders.
- Create custom dimensions and metrics for enhanced tracking.
- Generate reports and dashboards in GA4.
Program Analyst
Cognizant
Bengaluru
12.2018 - 08.2021
- Configured Google Analytics (GA4 & Universal Analytics) for website
- Set up custom events, goals, and conversion tracking to measure user interactions
- Measured bounce rate, session duration, and conversion rates to improve website performance
- Designed and developed ETL workflows and mappings in Informatica PowerCenter to extract, transform, and load (ETL) data from multiple sources
- Extracted data from databases (SQL Server, MySQL, etc.), flat files, and cloud sources
Education
B - Information Science Engineering
B V B College of Engineering and Technology
Hubli04.2018
Skills
- Google Analytics
- Adobe Analytics
- Informatics Power Center
- SQL
Timeline
Senior Analyst
Indegene
08.2021 - Current
Program Analyst
Cognizant
12.2018 - 08.2021
B - Information Science Engineering
B V B College of Engineering and Technology
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