NAYNA SHASHIKANT SURVE
Thane
Summary
A highly motivated and results-driven professional with over five years of experience in advertising and client servicing. Proven ability to manage multimedia campaigns from concept to launch, build strong client relationships, and drive brand growth. Seeking to leverage a strong background in brand strategy, project management, and cross-functional collaboration to excel in a brand management or assistant brand management role.
Overview
9
9
years of professional experience
Work History
Senior Client Servicing Executive
Loggerheads Asia
06.2022 - Current
- Act as the primary liaison between agency teams, client marketing departments, and third-party vendors, ensuring seamless execution of campaigns.
- Developed and executed brand strategies for major clients, including the successful launch of Ujala Young & Fresh Fabric Conditioner.
- Managed the end-to-end production of multimedia campaigns, including TV commercials, radio spots, print ads, and social media content, consistently exceeding client expectations.
- Created brand storyboards and narramatics for research purposes to test the acceptance of TVC concepts, product positioning, and packaging among target audiences.
- Played a key role in packaging design and execution for brands like Ujala Detergent and Maxo Anti-Mosquito Racquet, including coordination of photoshoots to ensure imagery aligned with brand identity.
- Developed and executed strategies for e-commerce and website imagery, along with launch ideas to boost sales and attract consumers.
- Provided strategic recommendations to clients facing sales declines, offering solutions based on consumer and dealer perspectives.
- Maintained strong, lasting relationships with clients by effectively managing expectations and handling last-minute changes to avoid scope creep.
- Clients Handled: Ujala Supreme, Ujala Detergent, Ujala Crisp & Shine, Ujala Young & Fresh, Pril dishwash liquid, Exo, Maxo.
Client Servicing Executive
Eggfirst Advertising
02.2020 - 05.2022
- Defined client requirements and project parameters for various digital campaigns, guiding creative and technical teams to ensure on-time and on-budget delivery.
- Managed account billing and provided regular updates to clients on campaign progress and performance.
- Collaborated with clients to develop and execute digital marketing strategies that boosted brand visibility and engagement.
- Clients Handled: Total Energies, Mahadhan, Icon Steel, J.Kumar, Kokilaben Dhirubhai Ambani Hospital, Fino Payments Bank, Ritetite.
Client Servicing Associate
Multiprint Advertising
06.2018 - 02.2020
- Supported senior team members in managing client accounts and coordinating campaign logistics.
- Assisted in the development and delivery of print and packaging campaigns.
- Gained foundational experience in client communication and project coordination within a fast-paced agency environment.
- Clients Handled: Sphurti (Bharat Dairy), The Food Space, K.t.Kubal (Masale), Anuved / Anuspa soap, Kitchen Essentials cook wear, Pilot India.
Process Associate (Quality Analyst, TTH department)
Tata Consultancy Services
06.2016 - 06.2018
- Followed established QA/QC policies and procedures to ensure data accuracy and integrity.
- Communicated with customers via email and phone to resolve queries related to QA testing and defects.
- Verified that data entered in ATPCO was accurate and supported by necessary documentation.
- Identified and implemented process improvements to continuously enhance QA/QC implementation.
- Logged defects in a tracking system and followed up to achieve a 'zero defect' count.
- Met time-sensitive deadlines while maintaining high levels of accuracy.
Education
Bachelor of Management Studies (BMS) -
Mumbai University
06.2015
Skills
- Brand Management: Brand Strategy, Market Research, Campaign Development, Brand Positioning, Consumer Insights
- Project & Account Management: Client Relations, Budget Management, Scope Management, Stakeholder Communication, Cross-functional Collaboration
- Creative Evaluation: Ability to evaluate creative work (TVC, print, digital) to ensure alignment with brand strategy and campaign objectives
- Languages: English, Hindi, Marathi, Sanskrit (Basic)
Accomplishments
- Brand Strategy & Development: Played a key role in the launch of Ujala Young & Fresh Fabric Conditioner. Conducted thorough market and consumer research to validate product acceptance, positioning it as a strong competitor to brands like Comfort and Godrej.
- Project Management: Successfully project-managed dozens of multimedia campaigns for clients such as Ujala, Pril, etc.
- Award & Recognition: Received the 'Star Performer Award' from Tata Consultancy Services for exceptional performance as a Quality Analyst.
Timeline
Senior Client Servicing Executive
Loggerheads Asia
06.2022 - Current
Client Servicing Executive
Eggfirst Advertising
02.2020 - 05.2022
Client Servicing Associate
Multiprint Advertising
06.2018 - 02.2020
Process Associate (Quality Analyst, TTH department)
Tata Consultancy Services
06.2016 - 06.2018
Bachelor of Management Studies (BMS) -
Mumbai University
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