Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Passions
Timeline
Generic

Neelabh Sah

Noida

Summary

A dedicated and passionate professional with over 16 years of experience in Fashion & retail. Currently working with Reliance Retail, Building private label brands, notably focusing on denim. Entrepreneurial mindset with proven abilities & experience of achieving business goals, category management, optimizing inventory, and fostering strong brand relationships.


Overview

18
18
years of professional experience
2
2
years of post-secondary education
3
3
Languages

Work History

Brand Manager

Reliance Retail
03.2022 - Current
  • Leading B2D brand focusing on a diverse portfolio including clothing and lifestyle products
  • Steering private label brands of Reliance Retail – Knobb with a portfolio of 65 cr
  • Complete ownership of the PnL of the category including key metrics & targets such as intake margins, GM, inventory provisioning, marketing
  • Overseeing complete day-to-day operations for the category and ensuring streamlined processes
  • Collaborating with the planning team to develop monthly brand-level plans
  • Coordination with Ops teams for timely deliveries
  • Driving catalogue building and brand relationship management across all formats
  • Analyzing trends, opportunities, and competition for effective merchandise assortment
  • Executing ongoing competitive analysis and strategies to improve customer value
  • Responsible for revenue generation and analyzing sales performance for Ajio B2B channel
  • Representing brands at events to acquire new customers and create awareness
  • Cross-functional role providing inputs to factories, design team, and marketing

Lead- Modern Trade/LFR/New Businesses

Arvind Lifestyle Brands
03.2013 - 02.2022
  • Company Overview: Leading lifestyle brand with a focus on men's apparel and distribution across India
  • Created a portfolio of INR 170 Cr for Flying Machine in LFR business
  • Achieved 115% top line target with a 80% sell-through rate
  • Maintained an average of 22% CBA with optimized costs
  • Oversaw P&L with ownership over top line and bottom line
  • Responsible for payment receivables and account settlements
  • Achieved a 65% full-price sell-through across channels
  • Provided key inputs to design team based on competitive analysis
  • Identified and negotiated with key Cash and Carry channels for expansion
  • Lead a team of 20 sales and 5 operational executives, implementing business strategies
  • Negotiated and launched Flying Machine on major online channels
  • Proved successful working within tight deadlines and a fast-paced environment
  • Leading lifestyle brand with a focus on men's apparel and distribution across India

Category Manager - Megamart /Unlimited

Arvind Lifestyle Brands Ltd.
10.2010 - 03.2013
  • Involved in retail and distribution of lifestyle brands across India
  • Administered menswear category of INR 120 Cr for Megamart
  • Formulated annual business and stock plans for stores
  • Achieved 25% y-o-y growth with 70% sell-through
  • Executed terms with partner brands for bottom line targets
  • Performed store-wise inventory analysis for discount planning
  • Received Best Employee Award twice for achieving topline targets

Assistant Manager - Key Accounts & Distribution

Kewal Kiran Clothing Ltd.
02.2007 - 09.2010
  • Company Overview: Focused on apparel retail for a leading clothing brand in India
  • Executed 52 doors of large format stores for Killer Jeans
  • Achieved LTL growth of 22% in primary sales
  • Generated a revenue of INR 8 Cr from distribution
  • Planned in-season and EOSS discounting to control discounts
  • Prepared range presentations for buyers to meet sales targets
  • Analyzed door-wise sales performance to maximize sell-through
  • Focused on apparel retail for a leading clothing brand in India

Education

MBA -

Sinhgad Institute of Management
06.2005 - 04.2007

Skills

Category & Brand Management

Merchandising strategy

Modern Trade

Strategic Key Accounts

Business operations

Sales and Marketing operations

B2B sales

Websites

Accomplishments

  • Introduced new products to attain the sales growth.
  • Overachieved topline targets for consecutive years with significant growth and maintaining high sell through rates.
  • Won best employee awards multiple times in Arvind Lifestyles Brands.
  • Supervised team of 25 sales managers and operation managers.

Passions

  • Sports and Adventure
  • Enjoys biking and traveling.

Timeline

Brand Manager

Reliance Retail
03.2022 - Current

Lead- Modern Trade/LFR/New Businesses

Arvind Lifestyle Brands
03.2013 - 02.2022

Category Manager - Megamart /Unlimited

Arvind Lifestyle Brands Ltd.
10.2010 - 03.2013

Assistant Manager - Key Accounts & Distribution

Kewal Kiran Clothing Ltd.
02.2007 - 09.2010

MBA -

Sinhgad Institute of Management
06.2005 - 04.2007

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