Summary

Overview

Work History

Education

Skills

Timeline

Neelabjo Mukherjee

Hyderabad

Summary

Strategic leader with 7+ years of experience across SaaS (HighRadius), MBB (Bain), and Big 4 (PwC) environments. Specialized in high-velocity growth, having influenced $24M in deal pipeline and delivered 10X growth in lead generation through data-driven product marketing and Account-Based Marketing (ABM)

Overview

years of professional experience

Work History

Product Marketing Manager (Hero Product: O2C)

HighRadius Technologies

Hyderabad

03.2025 - Current

Pipeline Acceleration: Revamped core product messaging, driving 2X growth in pipeline through targeted Account-Based Marketing (ABM).
Google Ads & Paid Campaigns: Optimized paid search for competition pages, achieving 10X growth in form-fills and 2X growth in MQLs within a 15-day sprint.
Lead Gen Transformation: Pivoted webinar strategy from awareness to a conversion engine, resulting in 3X growth in Sales Accepted Leads (SALs).
Product-Led Growth : Established outcome-based performance benchmarks by analyzing internal product usage data to refine GTM tactics. Leveraged across sales decks & presentations

Manager, Strategic Initiatives

HighRadius

09.2023 - 01.2025

Revenue Operations: Orchestrated the end-to-end GTM for Radiance (Annual Conference), influencing $24M in deals via 1,000+ high-intent attendees.
ROI Maximization: Achieved a 1.3x ROI increase over historical records and a 300% (3x) growth in Ticket and Sponsorship revenue.
Strategic Alliances: Streamlined tech partner contracts and built joint GTM strategies to accelerate partner-led sales.

Project Leader

Bain Capability Network

Bangalore

03.2021 - 08.2023

Revenue Growth: Engineered a personalization strategy for a major global retailer, yielding a 3-4% total sales uplift.
Market Intelligence: Led commercial due diligence for a US-based grocery retailer to identify expansion opportunities.
ESG Transformation: Directed a 2030 ESG Roadmap for a Brazilian client and built a retail-sector diagnostic toolkit used in 20+ client engagements.
Commercial due diligence for US grocery retailer

Consultant

Redseer Strategy Consultants

Bangalore

09.2019 - 02.2021

Commercial Due Diligence (CDD): Led CDD for major digital BPC (D2C) and electronics brands across multiple countries of operation.
Global Market Assessment: Executed due diligence for a leading FMCG conglomerate within the Indian subcontinent.
D2C & RTM Strategy: Authored D2C thought leadership and developed Route-To-Market (RTM) strategies for niche category brands.
Market Opportunity Analysis: Assessed online channel potential for the Chocolate, Confectionery, and Beverage markets in India.
Benchmarking: Conducted competitor benchmarking and opportunity assessments for major e-commerce platforms.

Associate

PwC

Kolkata

07.2018 - 09.2019

Industry Reports on Blockchain potential for Government, Healthcare
Bridge between tech team and client team - Ideating applications and business use cases. Drafting proposals, RFPs, scouting leads, creating marketing content