Neelam Deshmukh
Buying & Merchandising
Navi Mumbai
Summary
Enthusiastic Manger eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of Online & Offline retail and training in Overall general management. Motivated to learn, grow and excel in people management.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Buyer (Category Manager)
Reliance Retail
4 2023 - Current
- Managing entire Telecom Accessories Category.
- Buying - Margin Negotiation, Support Negotiation, Working Capital Rotation
- P&L Ownership- Margins, Top Line, Bottom Line, Revenue Targets
- Business Development- Seller/Brand Onboarding, Selection/Assortment Improvement
- Relationship Management- Maintain terms with Key Eternal Stakeholders, Brands & Sellers
- Category Understanding- 360-degree view and understanding of the category
- Customer NPS- Manage Customer NPS by delivering high-quality products and experiences
- Analyze Event and Non-Event Sales Data, Forecast, and Plan for Future Demand
- Negotiation with Vendors for Key tie-ups and additional support for Inventory Business
- Managing Marketplace monthly Sales Plan. Maintain an optimum level of inventory from the sellers at multiple locations
- Coordinate with Finance, Operations, and Logistics Stakeholders
Merchandising Manager
Reliance
03.2022 - 03.2023
- Category Planning & Profitability: Managing Overall category growth YOY and also delivering positive bottom line targets.
- Inventory Optimization: Demand Forecasting, Maintaining DOH, Minimum EOL & Ageing.
- Assortment & Promotion Planning & Implementation: Demand forecasting & assortment planning at overall level by catchments. Promotion planning.
Onsite Merchandiser
Big Basket
11.2017 - 04.2018
- Onsite Marketing: Designing and executing all the online marketing elements related to Personal Care & General Merchandise.
- Manage Brand & Product Visibility: To ensure that there is proper Brand & Product visibility through Banners, Adds & PDP’s.
- Manage Promotion Calendar: Make sure that the marketing promos are planned & executed with no variance.
- Evaluate Onsite Performance: To evaluate and analyze the performance of a particular campaign.
Department Manager
Shoppers Stop
04.2016 - 09.2017
- Manpower Management: Make sure proper manpower planning & scheduling is done.
- Training & development: Providing Training to the employees on new product launch & seasonal Styles.
- Customer Service: To make sure best customer service is provided to all the customers.
- Vendor/Brand Management: Manage all the Brands with respect to manpower, sales & inventory.
- Visual Merchandising: Make all the set ups & displays according to the season & VM calendar.
Assistant Department Manager
Croma
09.2013 - 04.2016
- HR Induction: Make sure New Joiners HR Induction is done with proper onboarding formalities.
- Manpower Management: Make sure proper manpower planning & scheduling is done.
- Training & development: Providing Training to the employees on new product launch & seasonal Styles.
- Customer Service: To make sure best customer service is provided to all the customers.
Education
Post Graduate Diploma - Sales & Marketing
Indian Institute of Management
Kozhikode, India 04.2001 -
MBA - Human Resources Management
Allana Institute of Management Sciences
Pune 06.2011 - 04.2013
Bachelor of Science - Biotechnology
Pune University
Pune 06.2008 - 04.2011
Skills
Buying & Merchandising
Category management
Onsite Performance
Negotiation
Customer Service
Vendor management
Timeline
Merchandising Manager
Reliance
03.2022 - 03.2023
Onsite Merchandiser
Big Basket
11.2017 - 04.2018
Department Manager
Shoppers Stop
04.2016 - 09.2017
Assistant Department Manager
Croma
09.2013 - 04.2016
MBA - Human Resources Management
Allana Institute of Management Sciences
06.2011 - 04.2013
Bachelor of Science - Biotechnology
Pune University
06.2008 - 04.2011
Post Graduate Diploma - Sales & Marketing
Indian Institute of Management
04.2001 -
Buyer (Category Manager)
Reliance Retail
4 2023 - Current