Neelanjana Chauhan
Senior Category Manager
Lucknow
Summary
Experienced with developing and executing category plans that align with business objectives. Utilizes negotiation and supplier management to achieve competitive advantages. Track record of leveraging data analytics to inform strategic decisions and enhance category performance.
Overview
4
4
years of professional experience
3
3
Certifications
Work History
Senior Category Manager
Urban Company (UC)
09.2023 - Current
- Delivered 17% YoY growth in peak season deliveries by expanding supply base by 30%.
- Directed operations for 650+ professionals across 15 cities, maintaining an 87% service delivery rate.
- Improved order conversions by 90% through onboarding optimization & auto-acceptance implementation.
- Led demand-supply alignment projects contributing 15% revenue growth YoY.
- Built retention frameworks that cut cancellations by 23% YoY.
- Launched Project Phoenix in Tier 2 markets, introducing new SKUs & driving 3% revenue uplift (2025 YTD).
Account and Client Manager
MakeMyTrip
02.2022 - 09.2023
- Expanded portfolio by 44%, driving competitive pricing & rate optimization.
- Achieved 40% YoY revenue growth through targeted, data-led marketing strategies.
- Boosted room-night bookings by 30% and exclusive deal growth by 97%.
- Strengthened supplier relationships through consistent engagement and capability training.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Handled complaints, provided appropriate solutions, and alternatives within appropriate timeframes and followed up to achieve resolution.
Education
MBA - Marketing
Jaipuria Institute of Management (JIMS)
04.2001 -
B.Com - Commerce
Chhatrapati Shahu Ji Maharaj University (CSJMU)
01.2020
12th - English
CBSE
01.2017
10th - English
CBSE
01.2015
Skills
Relationship and Key Account Management
Business Growth
Portfolio Management
SQL
Assortment Planning
Project Execution
Social Media Management
Communication Skills
Retention Strategies
Advanced Excel
E Commerce Operation
Certification
Foundations for Big Data Analysis with SQL
Timeline
Senior Category Manager
Urban Company (UC)
09.2023 - Current
Account and Client Manager
MakeMyTrip
02.2022 - 09.2023
MBA - Marketing
Jaipuria Institute of Management (JIMS)
04.2001 -
12th - English
CBSE
B.Com - Commerce
Chhatrapati Shahu Ji Maharaj University (CSJMU)
10th - English
CBSE