Akula raghava
Bangalore
Summary
Senior Category Manager with 9 years of expertise in E commerce B2B and Marketplace for Consumer Electronics
Overview
10
10
years of professional experience
Work History
Senior Category Manager
Reliance Retail - Jiomart
07.2021 - Current
- Consistently rated as a top performer for five consecutive years in the company.
- Launched accessories category for mobile, laptop, and audio with top brand onboarding.
- Drove marketplace growth through strategic initiatives achieving annual operating plan targets.
- Achieved positive CM1 for the category P&L by improving contribution margin via pricing, assortment, and vendor funding.
- Achieved 90% price competitiveness versus competing platforms.
- Ensured 80% seller deal alignment for successful platform events.
- Facilitated seller alignment for fulfillment center model implementation.
- Collaborated with brands to enhance marketing visibility on the platform.
- Delivered gross merchandise value and gross merchandise quantity per annual operating plan.
- Collaborated with cross-functional teams to develop and implement innovative merchandising plans, driving sales growth, and reconciliation.
- Analysed market trends and consumer behaviour to inform product selection, pricing, and promotional strategies.
- Managed supplier negotiations, securing favourable terms and improving cost efficiency.
- Utilised data analytics to assess category performance, identifying opportunities for improvement and implementing corrective actions.
Key Account Manager - Tefal
Groupe Seb India Pvt Ltd
09.2020 - 06.2021
- Expanded seller base for Tefal Brand through strategic onboarding initiatives.
- Increased product range across platforms to enhance market presence.
- Conducted category-wise sales performance analysis to identify growth opportunities.
- Developed inventory plans for key accounts to optimize stock levels.
- Coordinated with logistics to improve fill rates and expedite deliveries.
- Collaborated with commercial teams on reconciliations and resolution of outstanding issues.
- Formulated marketing plans for Amazon and Flipkart, focusing on budget and impressions.
Asst.Manager - E Commerce
TTK Prestige Limited
05.2017 - 08.2020
- Achieved revenue targets for key accounts, consistently exceeding expectations.
- Developed new key accounts while expanding product offerings within existing clients.
- Drove online business initiatives, enhancing e-commerce presence.
- Conducted quarterly and monthly sales and stock reviews to optimize performance.
- Managed listing of new products on various platforms.
- Replicated A+ content across Flipkart and Amazon to enhance visibility.
- Planned inventory effectively for respective accounts to meet demand.
- Coordinated with logistics team to maximize fill rates and efficiency.
Intern
Tide Water Oil Co (India) Pvt. Ltd
04.2016 - 06.2016
- Market Research about the lubricant brands.
- Category understanding and consumer behavior of different segments in the market.
- Finding Market Operated Price (MOP).
- Identifying key communication strategy for Tide water oil.
- Understanding Brand strength against competitor brands and its value.
- Key influence factors for Retailer, Mechanic, and Consumer.
Education
MBA - Sales and Marketing
Bharathidasan Institute of Management
Tiruchirappalli, IndiaB.Tech - Computer and Science Engineering
JNTUA College of Engineering
PulivendulaSkills
- Category management
- E-commerce strategy
- Supplier negotiations
- Market analysis
- Data analytics
- Inventory management
- Pricing strategy
- Marketing and sales strategies
- Cross-functional collaboration
- Brand development
- Customer relationship management
- Key Account management
Languages
English
Proficient
C2
Hindi
Proficient
C2
Telugu
Proficient
C2
Kannada
Proficient
C2
Tamil
Advanced
C1
Hobbies and Interests
- Listening to music
- Traveling - Exploring new places
- Playing sports - Cricket, Badminton, Pickleball
Timeline
Senior Category Manager
Reliance Retail - Jiomart
07.2021 - Current
Key Account Manager - Tefal
Groupe Seb India Pvt Ltd
09.2020 - 06.2021
Asst.Manager - E Commerce
TTK Prestige Limited
05.2017 - 08.2020
Intern
Tide Water Oil Co (India) Pvt. Ltd
04.2016 - 06.2016
MBA - Sales and Marketing
Bharathidasan Institute of Management
B.Tech - Computer and Science Engineering
JNTUA College of Engineering