Bheesham Bhardwaj
New Delhi
Summary
Experienced business leader with a successful track record in transforming the E-Commerce landscape. Proficient in business development, category management, team management, and large-scale operations. Possessing over 13 years of experience, gained a strong understanding of business strategy and execution, leading to substantial revenue generation.
Overview
14
14
years of professional experience
Work History
Senior Category Manager
Arzooo.com
12.2021 - Current
- Business Growth: Scaled annual revenue from ₹600 crores to ₹1100+ crores since 2021.
- Vendor Management: Onboarded 400 vendors from 1400, managing diverse seller
- relationships.
- Distribution Market Creation: Built OEM distribution for TVs, washing machines, and ACs,
- reaching ₹250 crores annual.
- Sales Volume: Achieved monthly sales of 9000 TVs, 7500 refrigerators, 8100 washing machines.
- Parallel Online Distribution: Created profitable online distribution for large appliances distributors nationwide.
- Working Capital Management: Managed capital effectively, focusing on festive buying and vendor negotiations.
Project Head
7Essencials Commerce Pvt Ltd(7eunited.com;7Ewholesale.com)
10.2020 - 08.2021
- Business owner for complete projects in terms of GMV, Operations and Sourcing. Responsible for Increase in number of orders to 300 and GMV to 4 Cr.
- Developing multiple Seller base for maximum inventory availability and reduce dependency on limited sellers. Implementing various checks to minimize RTO/DTO percentage from 42% to 35%.
- Complete ownership of PNL of the project assigned
Category Manager
Clubfactory.Com, Electronics Category
09.2019 - 09.2020
- Business owner for Headphone & Earphone category in terms of GMV and maintaining target margin consistently Conducting a regular check on parameters like ASP, Conversion Ratio, Exposure & Clicks of Sub-Category and plan accordingly
- Responsible for increase in assortments by 6% for Electronics category
- Increased local sourcing share from 5% to 55% in six months
- Boosted monthly revenue from ₹20 crores to ₹34 crores in assigned category
Category Manager
DEN Snapdeal TV Shop, Electronics Category
08.2018 - 08.2019
- Devised short & long-term strategies & operating plan including promotions, alliances with brand critically for category growth
- Planned assortment of brands considering sale history, customer demands, price, quality & market trends generating ₹12 crore revenue
- Onboarded 90 Major OEM sellers PAN India in 4 months resulting in revenue growth 200%
Deputy Manager - Business Development - Readers Offer Segment (Indikart)
Amar Ujala Publications, Electronics Category
10.2013 - 07.2018
- Determined pricing & trade schemes of all the brands and maintained their competitiveness by conducting market surveys and competitor analysis
- Contributed in daily Operational issues with different teams like Finance, Logistics & Marketing
- Facilitated major brand collaborations including pricing strategies, event activation & competition mapping to enhance market share
Senior Executive Procurement
Flipkart.Com., Media and Gaming Category
03.2011 - 07.2013
- Managed market sizing & segmentation and studied purchase process/cycle for Media & Gaming Category
- Execute market research on price data, product movement, competition pricing, product bundling, etc.
- Managed major key accounts for smooth run of business
- Expanded brand relationships PAN India – for deals, preferred pricing and preferred treatment Developed Supplier / Distributor at PAN India Level
Education
MBA - Marketing
PTU
12.2012
B.Tech. - Electronics and Communication Engineering
SPCET
Mohali, Punjab12.2009
Skills
- Category Management
- Vendor Management
- Start-Up Management
- P&L Management
- Negotiation expertise
- Business Development
- Supplier Relationship Management
Languages
English
Hindi
Timeline
Senior Category Manager
Arzooo.com
12.2021 - Current
Project Head
7Essencials Commerce Pvt Ltd(7eunited.com;7Ewholesale.com)
10.2020 - 08.2021
Category Manager
Clubfactory.Com, Electronics Category
09.2019 - 09.2020
Category Manager
DEN Snapdeal TV Shop, Electronics Category
08.2018 - 08.2019
Deputy Manager - Business Development - Readers Offer Segment (Indikart)
Amar Ujala Publications, Electronics Category
10.2013 - 07.2018
Senior Executive Procurement
Flipkart.Com., Media and Gaming Category
03.2011 - 07.2013
MBA - Marketing
PTU
B.Tech. - Electronics and Communication Engineering
SPCET
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