Nelson John
Zonal Sales Manager - FMCG
Bangalore,KA
Summary
With 11 years of experience in Sales and Marketing, I have successfully managed People, Vendors, Sales, Training & Development, and Channel Sales. Skilled in driving revenue growth, developing sales strategies, setting targets, and monitoring team performances. Recognized for exceptional performance in scaling up business, increasing distribution, and implementing successful schemes.
Overview
11
11
years of professional experience
4
4
Certifications
5
5
Languages
Work History
Zonal Sales Manager
Raw Pressery
08.2024 - Current
- Company Overview: www.wingreensworld.com
- Lead the regional “Route to Market” strategy, ensuring optimal distribution, channel penetration, and market coverage.
- Implemented regional trade marketing programes across General Trade, SAS channels.
- Design, execute, and evaluate in-store visibility, consumer promotions, and retail activation campaigns to drive off-take and brand visibility.
- Desigining and launching monthly promotional schemes for few SKU's to increase brand off take and brand relvance
- Managing sales budget and resources effectively, ensuring optimal allocation to maximise ROI
- Building and Maintaining relationships with key clients and stakeholders.
- Leading and Mentoring a team of Sales professionals
- Collaborating with Cross-functional teams to ensure seamless service delivery.
Area Sales Manager
YogaBar ITC
07.2022 - 07.2024
- Company Overview: www.yogabars.in
- Responsibilities :- Responsible for Karnataka & Tamil Nadu region, for over all Business and sales
- Handling of General Trade market along with local super markets.
- Designed and Executed sales and marekting strategies for new product launches,Expand distribution reach while building effective GTM frameworks.
- Forecast Preparation Based on Analysing sales Trend and Market Data.
- Lead cost optimization and trade spend management by analyzing commercial investments and tracking ROI across promotional initiatives. Partner closely with Finance and cross-functional teams to ensure efficient utilization of trade marketing budgets.
- Responsible for Planning Implementing Trade Schemes.
- Guiding Merchandizing Team for better visibility across the SAS Outlets
- Developing sales strategies and setting targets for sales team Monitoring their performances, motivating them to reach targets and Implementing Schemes .
- Handling Institutional Clients like Hotels, Restaurants and Café’s and driving the business by regular coordination.
- Launching New Products and carrying out promotions.
Area Sales Executive
Kellogg’s India Pvt. Ltd
08.2020 - 07.2022
- Company Overview: www.kelloggs.com
- Responsible for Bangalore region for over all business and sales of Bangalore region & UPC
- Owning the P&L of the region. Make a growth plan in conjunction with other teams and ensure the targets are met.
- Managing and monitoring 6 distributors, with a team of 6 SO’s and 54 DSM
- Responsible for Driving KPI’s like Bill cut, TLS, CEO with regular follow-up in gate meeting.
- Guiding the team with New product knowledge and Schemes to drive the business.
- Visiting the supermarkets to Understand the trend and Suggesting schemes to RCMM Team accordingly to maximize sales, revenue and collection targets.
- Taking note of stock position every week from each distributors and Planning for primary.
- Handling of General Trade market along with local super markets.
- Guiding Merchandizers for better visibility across the SAS Outlets.
- Planning of schemes for KPC Stores ,wholesale and GT stores.
- Increased sales by introducing premium visibility stores and secondary follow up.
- Implementing the company concept of AVA- Availability, Visibility and Activation through Perfect Store execution.
- Kellogg’s India Pvt Ltd. Took up the mammoth task to enroll 600 Outlets in Pringles Loyalty Program and executed successfully.
- Kellogg’s India Pvt Ltd. Exceptional performance in driving Froot Loops and Bars with 100% Visible distribution
Area Sales Manager
Ogara Foods Pvt. Ltd
10.2016 - 07.2020
- Company Overview: www.ogara.in
- Managed channel sales by appointing distributors based on standard parameters - Achieved and exceeded sales and distribution targets for the region through continuous coordination with distribution partners
- Identified and capitalized on opportunities to develop the snack business in line with the agreed upon business strategy
- Handled general trade market and local supermarkets to expand product reach
- Spearheaded a task force during the launch of LUP, resulting in a significant increase in sales
- Provided strategic guidance to the sales team to capture new outlets and expand market presence
- Reported to Zonal Sales Manager with daily sales reports and recommended secondary and consumer offers to capitalize on market trends
Territory sales Incharge
Parle products Pvt. Ltd
05.2014 - 09.2016
- Company Overview: www.parleproducts.com
- Managed a team of 3 sales representatives, Assuring costumer satisfaction on Q.D.S parameters (Quality, Delivery, service)
- Regular visit & training to salesman while visiting stores in assigned Territory
- Responsible for Planning Implementing Schemes
- Appointing Stockiest in Rural region
Education
Master of Business Administration -
National Institute of Business Management
02.2019
Bachelor of Engineering - undefined
AGMR Institute of Engineering and Technology
05.2014
Skills
Strategic Sales & business development
Certification
May 2021 - Conducting a SWOT Analysis
AWARDS
2021-12-23, Best Manager 2024-03-02, Yogabar For Outstanding performance during the year 2023 by scaling up the business and increasing the weighted distribution across the region.
Timeline
Zonal Sales Manager
Raw Pressery
08.2024 - Current
Area Sales Manager
YogaBar ITC
07.2022 - 07.2024
Area Sales Executive
Kellogg’s India Pvt. Ltd
08.2020 - 07.2022
Area Sales Manager
Ogara Foods Pvt. Ltd
10.2016 - 07.2020
Territory sales Incharge
Parle products Pvt. Ltd
05.2014 - 09.2016
Bachelor of Engineering - undefined
AGMR Institute of Engineering and Technology
Master of Business Administration -
National Institute of Business Management
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