Nidhi Kashyap

Tech Process Senior Associate – YouTube Campaign Builder

• Cross-Functional Strategic Liaison: Partner with Product Marketing Managers (PMMs), Software Engineers, and Creative Teams to align technical campaign builds with overarching product roadmaps, and marketing objectives.
• End-to-End Program Intake: Coordinate with Intake Leads to ensure all relevant technical requirements, campaign details, and creative assets are received for global program execution.
• Technical Campaign Architecture: Lead the end-to-end technical execution of YouTube’s internal campaigns, ensuring precise configuration of backend placements, and complex targeting parameters.
• Operational Problem Solving: Identify and resolve technical bottlenecks within internal workflows, ensuring that campaign assets meet rigorous platform standards and production timelines.
• Quality Assurance & Technical Review: Act as a final gatekeeper, reviewing the final build for accuracy and compliance before it moves to broader stakeholder approvals.
• Project Management and Coordination: Manage production timelines and regional handoffs to ensure the successful completion of complex digital projects within strict deadlines.
• Data-Driven Optimization: Facilitate post-campaign reviews to discuss targeting effectiveness and creative impact, providing recommendations for marketing automation tool improvements and future iterations

Google Ads, Upper Mass Market Account Manager

• Strategic Account Management: Orchestrated end-to-end Google Ads campaign lifecycles for high-value clients in the United States market, aligning PPC execution with core business objectives.
• Consultative Value-Based Selling: Conducted deep-dive needs analyses to pitch and implement tailored digital strategies, consistently meeting and exceeding revenue attainment targets.
• Portfolio & Budget Optimization: Managed budget allocations, utilizing data-driven spend optimization techniques to maximize ROI for a diverse portfolio of advertisers.
• Performance Analytics & Reporting: Synthesized complex datasets into weekly, monthly, and quarterly performance reports, providing actionable insights to C-suite stakeholders and clients.
• Full-funnel expertise: Provided specialized consultancy in sub-solutions, including advanced keyword research, high-conversion ad copywriting, and holistic creative strategy.

Google Ads, Small & Medium Business Account Manager

• Revenue Growth Catalyst: Directed Google Ads account strategies for a varied clientele, consistently delivering optimized campaign performance to meet aggressive business objectives.
• Digital Traffic Architecture: Engineered and implemented advanced PPC frameworks aimed at enhancing online visibility and scaling user acquisition for client websites.
• Performance Intelligence: Conducted in-depth audits of ad performance data to uncover optimization opportunities, leading to continuous refinement of targeting and bidding strategies.
• Collaborative Strategy Execution: Spearheaded collaborative sessions with internal stakeholders to execute high-impact advertising strategies, managing the lifecycle from ideation to final build.

Google Ads Support, Campaign Management & Billing

• Full-Lifecycle Campaign Management: Orchestrated the strategic intake and execution of Google Ads campaigns for UK advertisers, ensuring all builds met rigorous platform standards.
• Multi-Platform Integration: Integrated diverse Google tools, including Merchant Center and Firebase, to streamline marketing automation, and improve tracking accuracy for global programs.
• Partner Ecosystem Coordination: Oversaw the technical administration of Google Partners Programs, facilitating smooth handoffs, and maintaining high-quality service delivery for agency stakeholders.
• Discovery and Video Analytics: Utilized YouTube-specific performance data to troubleshoot campaign issues and propose creative solutions that enhanced overall program outcomes.

Latitude Financial Services, New Accounts & Applications

• Operational Troubleshooting: Served as a functional coordinator, investigating and resolving complex account discrepancies, and fraudulent access issues for a global user base.
• Financial Risk Assessment: Conducted detailed income and application audits to determine creditworthiness, demonstrating strong analytical and decision-making skills.
• Policy-Driven Execution: Applied rigorous international lending standards (Australia/New Zealand) to manage the lifecycle of credit applications, from intake to final resolution.
• Cross-Functional Communication: Partnered with credit bureaus like Equifax to manage reporting updates, ensuring all documentation met strict industry compliance standards.