Nikita Gautam
Noida
Summary
Experienced research and consulting professional with 8+ years in market intelligence, competitive analysis, and strategic insights. Skilled in delivering data-driven recommendations and proven track record in leading research projects and supporting business decisions across global teams
Overview
9
9
years of professional experience
Work History
Consultant
ZS Associates India Pvt. Ltd.
03.2022 - Current
- Serve as a key member of the Sales Enablement Research Team in a client-facing capacity, delivering strategic market intelligence and competitive insights to Fortune 500 clients across industries
- Spearhead 10–12 end-to-end market research and competitive intelligence (CI) engagements annually, delivering actionable insights that improve client win rates and support high-stakes sales enablement and go-to-market strategy optimization
- Conduct deep-dive analyses of client deal performance, identifying win-loss trends and strategic levers to improve sales effectiveness; translate findings into executive-level reports, strategic white papers, and industry benchmarking studies
- Design and deliver 30+ visually compelling presentations and interactive dashboards annually, effectively communicating complex narratives to C-suite and VP-level stakeholders to inform business development and competitive positioning strategies
- Pioneered the integration of generative AI tools and workflows into market research and competitive intelligence processes, reducing manual effort by 45% year-over-year and delivering significant cost savings on a $1M project, while improving turnaround time and consistency of insights
- Lead and coach cross-functional teams of associate consultants and associates, fostering a high-performance culture focused on continuous improvement, operational excellence, and value-driven client outcomes
Senior Data Researcher
S&P Global
09.2019 - 03.2022
- Supported the Reference Data – Hierarchy Management and Transaction – Public Offering Capital Markets teams to ensure data accuracy and integrity
- Managed a 12-member cross-location team, optimizing output quality, productivity, and workflow efficiency
- Played a key role in refining policies, best practice documentation, and conducting research on entity hierarchies, beneficial ownership, and global public offering data
- Provided team leadership through mentorship, conflict resolution, and fostering a collaborative environment
Senior Associate, Data Quality
Phronesis Partners
02.2016 - 09.2019
- Headed the Competitive Intelligence (CI) business stream, managing 20+ comprehensive research engagements annually
- Executed in-depth secondary research and analysis of 10+ market segments, evaluating trends, demographic shifts, and pricing impacts to deliver actionable insights that influenced $50M+ in client strategy decisions
- Oversaw the production of 30+ data-driven reports and detailed market analyses per year, supporting strategic planning, market entry assessments, and competitive positioning for senior client stakeholders
- Managed and coached a team of 8 associates, driving professional development and ensuring consistent, high-quality research delivery; improved team productivity by 25% through structured training and streamlined workflows
Education
Post Graduate Program - Data Science & Business Analytics
Great Lakes Institute of Management
Virtual02.2023
Bachelor of Engineering - Computer Science
Lingaya’s University
Faridabad06.2016
Skills
- Market & Competitive Intelligence
- Industry Trend Monitoring & Forecasting
- Data Analysis & Interpretation
- Go-To-Market (GTM) Strategy Development
- Secondary & Primary Research
- Client Management & Communication
- Problem-solving
- Attention to detail
- Team leadership & development
- Client relationships
- Analytical thinking
- Strategic planning
- Project leadership
- Goal setting
- Time management
- Quality assurance
- Best practices implementation
- Forecasting and reporting
- Staff management
- Timeline development
- Performance tracking
- Subject matter expert
- Market penetration
- Team collaboration
- Reports and documentation
- Business presentation
- Relationship building
- Excellent communication
- Active listening
Awards
S&P Global, Star of the Month – Jul 2020, Extra Mile & Ace of Initiatives – Aug 2020, Calmer of Storms – Sep 2021, ZS Associates, Dependable Award – Dec 2022, Extra Mile – Dec 2023, Impact Award: Project Champion – Nov 2024, Extra Mile – March 2025
DATA VISUALIZATION & RESEARCH PLATFORMS
- Data Visualization Tools: Power BI, Tableau
- Research Tools: CapitalIQ, Bloomberg, Alphasense, Contify, CBInsights, Gartner
Timeline
Consultant
ZS Associates India Pvt. Ltd.
03.2022 - Current
Senior Data Researcher
S&P Global
09.2019 - 03.2022
Senior Associate, Data Quality
Phronesis Partners
02.2016 - 09.2019
Post Graduate Program - Data Science & Business Analytics
Great Lakes Institute of Management
Bachelor of Engineering - Computer Science
Lingaya’s University
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