17 years experience, including 7 years as an entrepreneur and the last 8 years leading Customer Success and Operations for fast-growing SaaS and tech-focused start-ups.
Strong track record of building Customer Success teams, processes, and solutions from scratch, across B2B, B2B2C, and B2C businesses. A core focus on building attitude for team members in outcome-driven focus for customers, persona identification, ongoing engagement, and value-driven process and hence growth and fewer churns.
A few examples in brief -
1) Loop Health (Current)
2) LeadSquared (recent Unicorn)
3) Mobisy: Been an important part of the growth journey from under $100k to over $7 million ARR.
I am an entrepreneur at heart - Founder of a failed start-up at IIT B and a proprietorship distribution business for FMCG products.
Have had short stints as an Analyst with corporates such as CitiBank and Eclerx too.
I believe in a simple mantra - Life is a barter. Business is a barter. Work is a barter - The more you give, the more you get.
Core Challenges for Customer Success in this sector -
1) Commoditised industry
2) CSM role: Client stakeholders (HR's, Finance, Admin teams) never heard about CS mindset of being proactive and outcome focused
3) Historical baggage: Account Managers (as they are called in insurance industry) has baggage of working in traditional broker ways. These AM's have no exposure to technology or SaaS businesses
4) External factors: Dependencies on performance of partners such as TPA and Insurance companies
1) 1/3 churn ratio compared to industry standards helping achieve 2x growth in ARR within 1 year through organic and inorganic growth
2) 1.7x increase in CSM productivity (ARR per CSM) in last 2 quarters
1) Mindset driven ongoing training focused on proactive approach and customer outcomes
2) Data driven training and engagement plan through better predictions from CS tool
3) Most important - Management and team support
1) Customer Success - Led an amazing team of Customer Success Managers focused on -
2) Partner Implementation – Led a team of Partner Success Managers and SI partners for high quality and quick TAT implementations
3) Billing Ops – Tighten process through Playbooks for timely payments and better cashflow predictions
Customer Success
https://the-ken.com/story/mobisy-algorithmic-jugaad-company/