Nirali Satishbhai Patel
Navsari,GJ
Summary
Experienced professional seeking a consultancy and data analyst role in the pharmaceutical sector. Skilled in business analysis, data visualization tools, and market assessment. Proven track record in capturing and analyzing Real-World Evidence (RWE) data to support product development and enhance patient safety. Strong problem-solving abilities and interpersonal skills for effective communication with stakeholders. Expertise in formulating brand launch plans and conducting market surveys, contributing to accurate forecasting and effective business strategies. Passionate about using analytical insights to drive strategic recommendations that improve operational efficiency and compliance in the pharmaceutical industry. Committed to staying updated on industry developments to provide clients with innovative solutions for complex challenges and optimizing their market positioning.
Overview
3
3
years of professional experience
9
9
Certifications
3
3
Languages
Work History
Medico-marketing Liaison
Zydus Lifesciences Ltd
07.2023 - Current
- Medical Information & Scientific Support : Delivered medical information and scientific insights to support product development, ensuring alignment with current research and industry guidelines.
- Stakeholder Communication : Maintained up-to-date knowledge of scientific research and market trends to effectively communicate with stakeholders.
- Presentation Development : Led monthly presentations showcasing a comprehensive portfolio in therapeutic areas including NASH/NAFLD, IBD, nephrology, rheumatology, and osteoporosis.
- Market Insights Documentation : Recorded detailed meeting minutes to extract critical market insights and expert evaluations, enhancing HCP engagement and patient safety initiatives.
- Real-World Evidence (RWE) Data Analysis : Captured and analyzed RWE data for oncology and nephrology segments to inform new product development and decision-making.
- Scientific Presentation Formulation : Developed scientific presentations for HCP engagement, focusing on current practices, guidelines, and evidence-based data across various therapy areas.
Intern
Micro Labs Ltd
04.2022 - 06.2022
- Developed Brand Plan and Marketing Strategies : Formulated comprehensive brand plans and marketing strategies for PREGATOR (Methylcobalamin + Pregabalin) to enhance market positioning.
- Conducted Retail Market Survey : Executed a retail market survey to gather business estimates and forecasts, utilizing direct and indirect competitor mapping for SKUs and pricing analysis.
- Prepared Visual Aids : Created visual aids for brand campaigns, integrating findings from scientific literature and aligning with the overall brand strategy.
- Performed Consumer Behavior Analysis : Analyzed consumer behavior to support regulatory processes in the Burkina Faso market, ensuring compliance with local regulations.
- Executed SWOT and PESTLE Analysis : Conducted SWOT and PESTLE analyses for the PREGATOR brand through both primary and secondary research, identifying key market trends and insights.
Education
MBA - Pharmaceutical Management
01.2021 - 2023.01
GPA: 74.26%
1. Interacted & engagement with retail pharmacists of city to identify possible stockout of pandemic covid medicines & capturing data collection & insights generation through data visualizations- Research Project
2.Dissertation: [Market Research Study Of Monoclonal Antibodies (Mabs) In Cancer Therapy Recognizing The Potential Of Different Molecules In Urban City In India.]
3. Participated in Business Baazigar an entrepreneurial activity -real time.
4. Attended PRADANYA Annual Global conference.
5. Volunteered at Annual Sports Meet UMANG 2022 at IIHMR UNIVERSITY
B. Pharmacy -
01.2015 - 2019.01
GPA: 66%
- Graduation with Distinction, [8th semester, 2019]
- AIR (all india rank) 860 in National Level Entrance Exam Graduate pharmacy test in India
- Recipient of second prize in the Annual Art Contest, 25th September 2018. Demonstrated exceptional creativity and visual presentation skills in traditional Indian art on world pharmacist day, with a focus on scientific awareness through visual representation of microbial resistance awareness & prevention.
High School Diploma -
04.2001 - 2015.01
GPA: 83.15%
10th Class -
04.2001 - 2013.01
GPA: 88.66%
Skills
Data Capture and Analysis
Certification
Brand Management & Market Research
Personal Information
Date of Birth: 12/28/97
Hobbies
Diving into books, articles, and reports related to field & staying well-informed as well as non-fiction, management books.
Engage in puzzle-solving or strategy games at my leisure time has been my favorite hobby.
Workshop and courses on several learning platforms to keep myself up-to-date & enhancing skills.
Timeline
Medico-marketing Liaison - Zydus Lifesciences Ltd
07.2023 - Current
Intern - Micro Labs Ltd
04.2022 - 06.2022
IIHMR University - MBA, Pharmaceutical Management
01.2021 - 2023.01
Maharaja Sayajirao University of Baroda - B. Pharmacy,
01.2015 - 2019.01
A B Higher Secondary School - High School Diploma,
04.2001 - 2015.01
Sanskar Bharti Vidyalaya - 10th Class,
04.2001 - 2013.01
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