Nischay Parekh
Branch Product Head
Surat,GJ
Summary
Results-driven sales and marketing leader with more than 25 years in the FMCG and lighting industries. Focused on dealer and distributor network expansion, channel sales team leadership, and business development initiatives. Successfully increased market share, met sales goals, and established lucrative business partnerships. Experienced in managing diverse sales teams and executing targeted marketing campaigns for sustainable growth. Results-driven management professional prepared for high-level responsibilities in organizational setting. Extensive background in developing and executing business strategies and fostering collaborative team environment. Known for adaptability and delivering consistent results through effective communication and leadership.
Overview
3
3
Languages
10
10
years of professional experience
Work History
Senior Manager
Havells India Ltd.
Surat, Gujarat
04.2026 - Current
- Designation and Division:
- Area Head at Rajkot – CFL Division (2011 to 2015)
- Branch Product Head (BPH) for Gujarat State – CFL Division at Ahmedabad (2015-2016)
- Branch Product Head (BPH) - Lighting Division at Rajkot (2016-2019)
- Branch Product Head (BPH) Surat and Rajkot Branch – Lighting Division at Rajkot (2019-2023)
- Area Business Head (ABH) – Taking care of whole Rajkot Branch Business at Rajkot (2023 to Till date)
- Key Responsibilities:
- Handle 182 dealer and 56 distributor network across assigned territory
- Leading and mentoring a team of 42 sales professionals across Rajkot Branch to drive business growth and market expansion.
- Developed infrastructure and distribution network expansion.
- Coordinating with branch office and head office operations.
- Managing branch-level budget planning and logistics operations.
- Coordinating warehouse and HO logistics activities.
- Conducting motivation and training programs for sales teams.
- Key Achievements:
- Strengthened dealer network and improved market reach.
- Successfully managed sales operations and team performance.
- Contributed towards regional business growth and operational efficiency.
- Analyzed performance metrics to identify trends, driving data-informed decisions for resource allocation.
Manager
Havells India Ltd
Rajkot, Gujarat
04.2024 - 03.2026
- Key Responsibilities:
- Directed business operations across Saurashtra region (Gujarat).
- Managed 10 stockists including 2 super stockists with monthly business of ₹40 lakh.
- Handled sales team including interim sales representatives, SSMs, and merchandisers.
- Executed sales initiatives and ensured achievement of business targets.
- Identified new market opportunities and expanded rural market presence.
- Managed ROI-focused sales and promotional activities.
- Key Achievements:
- Achieved highest branch growth recognition.
- Promoted from Sales Officer to Senior Sales Officer in April 2008.
- Converted direct stockists into sub-stockists and optimized operational cost.
- Achieved strong rural market expansion and business growth.
Deputy Manager
Havells India Ltd
Rajkot, Gujarat
04.2022 - 03.2024
- Managed territory sales operations and dealer relationships.
- Handled retail market expansion and sales execution.
- Generated repeat business through exceptional customer service.
Sr sales executive
Havells India Ltd
Rajkot, Gujarat
06.2016 - 03.2022
- Managed field sales and retailer relationships.
- Achieved monthly sales targets and market coverage goals.
- Analyzed market trends and customer feedback to refine product positioning and enhance sales effectiveness.
Skills
Sales management and marketing strategy
Dealer network administration
Channel sales enhancement
Business development
Team leadership
B2B and B2C sales
Logistics coordination
Customer relationship management
Revenue growth strategies
Cross-functional collaboration
Staff training and development
Operations management
PERSONAL DETAILS
- Date of Birth: 26 January 1995
- Nationality: Indian
- Current Location: Surat, Gujarat
Timeline
Senior Manager
Havells India Ltd.
04.2026 - Current
Manager
Havells India Ltd
04.2024 - 03.2026
Deputy Manager
Havells India Ltd
04.2022 - 03.2024
Sr sales executive
Havells India Ltd
06.2016 - 03.2022