Nisha Pattar
Mumbai
Summary
Career Objective : Would Like to be a contributing and achieving member of the sales and marketing team division and help strategize, generate and retain business for the growth of Organization, while securing a challenging and a promising position in the system.
Personal Profile :- A Strong Motivated, hard working Personality with a experience of 19 yrs with good communication , management and technical skills, who has desire to grow and achieve self and organizational goals through dedication and hard work. A firm believer in team work with an ability to adapt to new environment and people and a fast learner. Strongest quality good in handling crisis , people with different personalities, art of getting work done by others and very clear in head .
Overview
18
18
years of professional experience
Work History
Group Head
Enter 10 Television Pvt Ltd
04.2024 - Current
- Mentoring Team members, contributing to their professional and overall growth and development and showing them direction in decision making.
- Handling Clients like Asian paints, Ultratech, Tata Motors, Marico, Star, Viacom, Mondelez, Amul, Adani, ACC Ambuja cement etc.
- Handling Clients and agencies ranging from Top like Group M to some of the smaller agencies like Diason Advertising.
- Maximizing the revenue share from the active clients of the given territory.
- Working on missed clients , guiding the team to finding a solution to work out a deal.
- Tracking Competition channels Adex for FCT share and overall channel share.
- Getting new clients on Board by tracking other genres.
- Motivating teams members to chase the given targets and providing them solution whenever needed.
Group Head
India TV
01.2022 - 04.2024
- Experience of Team handling , grooming and showing them direction in business decisions.
- Handling Mumbai Business for given set of clients/Territory client's like HUL, Tata Motors, VW group, Sony, Ambuja cements and more.
- Territory ranging from Top clients of west zone to small agencies with SME client To Sell FCT, Non FCT, Properties for Channel.
- Taking up non active accounts and working on them to convert them for channel.
- To work on ideas and brief given by clients & Agencies and help create brand concept.
- To Maximize revenue by selling additional share, Non FCT or Impact Shows.
Senior Manager
Zee News & Zee Business (ZMCL)
06.2016 - 01.2022
- TV space selling and Business Development at Zee News & Zee Business for corporate clients .To be updated about all upcoming campaign and to focus on getting maximum share for my channel
- Generating additional revenue by selling innovation, Properties, Events, Breaking News, NON FCT components & Elections
- Monitoring Weekly/Monthly/Yearly Adex report for all set of clients to check market share & miss clients
- Getting new clients on board by monitoring competition channels and other advertising medium
- Maintaining good relations with the agencies & clients by being in touch with them on regular basis to pitch ideas /property specific for their brands
- Monitoring and guiding my team member on given set
- I am handling Lodestar, Fulcrum, OMD, Madison, Mediacom, Starcom, RK Swamy
- In past have handled, Wavemaker, Group M, ZO, Beehive and many more small agencies
- I have been the top performer in my team in all these years
- Hence was given additional responsibility of handling a team member since 2019 to till date.
Deputy Manager
Hindustan Times
02.2014 - 06.2016
- Media space selling and Business Development at Hindustan Times
- Handled Auto, Auto Accessories, Durables, Ecommerce, Interiors category for Hindustan Times
- To ideate innovations & Develop innovative proposals for Auto Clients examples – Tata Zest Booklet, Tata Centre Spread & Nano test drive campaign GNP features etc to generate additional revenue for the organization
- Developed new clients like Vinod Cookware – from 0 to 45 Lacs, Hamilton
- Getting additional revenue by Selling HT marketing properties Like Kala Ghoda, No TV day, Unclog Mumbai, Delhi’s most stylish, Mumbai most stylish, Leadership Summit, Scholarship events etc
- Successfully executed Mumbai’s most stylish & Delhi’s most stylish & No TV day for Tata Nano.
- Better understanding of clients business and thoughtful solution to get back lost business
- Working closing with clients & agencies to maintain good relations
Sr. Business Development
BIZ TRENDS (Only DSA of TOI)
07.2013 - 02.2014
- Media space selling and Business Development for Times of India, Bombay Times & Mumbai Mirror
- Space selling for Bombay Times, Mumbai Mirror and Bombay Times mini splits
- Identifying new business opportunities, service existing clientele for New and repeat business, key accounts and markets
- Achieving revenue targets, monitoring client’s activity in competition
- Planning and Implemented Special features like Diwali Special, Knotty Affairs and contribution towards Anniversary issues for BT mini Splits
- Reliable contributor to all special features and projects Better understanding of clients’ business and thoughtful solution to get back lost business.
Asst. Manager - Client Servicing
Phillip Capital
04.2006 - 07.2013
- Monitoring & supervising Client servicing & Business Development
- Handling Team of 6 people in Client Servicing
- To sell financial products to the new and existing clients to corporate & HNI
- New account opening in equity, Futures and commodity
- Handling sub- brokers in order to encourage them to do more business, get new business and assist them in their queries
- Providing services to the existing clients and assist them in their account related queries
- Handling the corporate web contact ID & Corporate query emails (client query mails)
- To maintain good relations with the brokers & sub-brokers
Education
MCOM -
Mumbai University
03.2008
BCOM -
HR College of Commerce & Economics
05.2006
XII -
Baba Atomic Center School & College
03.2003
X -
Baba Atomic Research School
03.2001
Skills
- Multitasking
- Relationship Building
- Problem Solving Skills
- Good Communication
Languages
English
Hindi
Marathi
Timeline
Group Head
Enter 10 Television Pvt Ltd
04.2024 - Current
Group Head
India TV
01.2022 - 04.2024
Senior Manager
Zee News & Zee Business (ZMCL)
06.2016 - 01.2022
Deputy Manager
Hindustan Times
02.2014 - 06.2016
Sr. Business Development
BIZ TRENDS (Only DSA of TOI)
07.2013 - 02.2014
Asst. Manager - Client Servicing
Phillip Capital
04.2006 - 07.2013
MCOM -
Mumbai University
BCOM -
HR College of Commerce & Economics
XII -
Baba Atomic Center School & College
X -
Baba Atomic Research School
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