Nitin Bhasin
Gurgaon
Summary
Results-oriented Sales Professional with 20 years of experience managing operations across Healthcare diagnostics,Telecom, Fire & Safety. Proven leader specializing in business development for Retail Sales and Large Corporates through direct and indirect channels. Skilled in formulating growth strategies, expanding market presence, and driving revenue through targeted advertising and competitive analysis.
Overview
20
20
years of professional experience
Work History
State Head
Agilus Diagnostic Ltd
Gurugram
05.2025 - Current
- Led end-to-end sales & business operations across Haryana, driving revenue growth while ensuring cost optimization & profitability.
- Managed & mentored a large team of 250+ trade partners, 4 HLMS, 20+ Sales Professionals (ASM, TM & FE) improving overall team productivity & performance.
- Spearheaded expansion by identifying untapped markets and successfully launching new retail diagnostic centers.
- Built & strengthened franchisee & channel partner networks, ensuring sustainable business growth.
- Managing a business portfolio of Rs 100+ Cr annually.
- Led ATL & BTL marketing campaigns with marketing teams, increasing brand visibility and generating qualified leads.
- Leveraged market insights & competitor analysis to identify growth opportunities and stay ahead in a competitive landscape.
- Guided teams in selecting clients for franchisee network development and onboarding processes.
- Ensuring minimal churn through various retention measures. Maintaining excellent client relationships, understanding and addressing customer needs, and providing appropriate and timely resolutions.
- Created and maintained relationships with key customers in the region.
- Developed a detailed Monthly Operating Plan with assigned ownership and timeframe.
- Evaluated customer feedback and adjusted company processes accordingly.
- Worked with direct reportee to develop and implement action plans, improving operating results.
Regional Manager
Max Lab Ltd (Max Healthcare Ltd)
Gurugram
01.2022 - 05.2025
- Generated sales and revenue while containing costs to optimize corporate growth and profitability objectives.
- Managing a healthy relationship with SMEs, corporate clients, and developing new clients.
- Productively handling a team of 110 (Pcc & Pup) and 5 HLMs in Haryana.
- Leading all ATL and BTL activities in the assigned geography, and ensuring proper execution to achieve maximum output.
- Trained direct sales and Coco teams to enhance productivity and achieve performance targets.
- Guided teams in selecting clients for franchisee network development and onboarding processes.
- Ensuring minimal churn through various retention measures. Maintaining excellent client relationships, understanding and addressing customer needs, and providing appropriate and timely resolutions.
- Created and maintained relationships with key customers in the region.
- Developed a detailed Monthly Operating Plan with assigned ownership and timeframe.
- Evaluated customer feedback and adjusted company processes accordingly.
- Ensure account coverage and account management with select industry clients, and improve revenues from accounts while managing the overall profitability for an account. Focused on maximizing revenue enhancement by identifying low pulse lines, and increasing revenue through proper instrument positioning, customized plans, and increased revenue by upselling to existing customers.
- Conducted training sessions to direct Sales team & CC's teams to achieve the desired productivity.
- Identified and mapped new accounts, categorizing them into A, B, and C categories.
- Managing healthy relationships with SME, Corporate clients & developing new clients.
- Monitored product trends of the product entering the market, monitoring competition, and coordinating with the marketing department for implementing marketing strategies.
Regional Sales Manager
Cease Fire Ltd.
New Delhi
06.2018 - 01.2021
- Products offered: kitchen suppression system. Drove business growth through targeted sales strategies. through a team of 5 ASMs 20 trade partners through direct sales and promotional activities into corporate accounts, food chains, food courts in malls, consultants, and contractors for new projects hotel industry manufacturing units.
- Identify and develop profitable business relationships with key corporate clients in the industry.
- Directly handled large SME & corporate accounts.
- Managed sales operations to achieve productivity targets while delivering client services focused on ROI.
- Improved account revenues and managed overall profitability for key accounts.
- Ensured comprehensive account coverage and effective management for key industry clients.
Senior Lead
Sistema Shyam Teleservices Ltd.
Jaipur
02.2009 - 11.2017
- Managed team of four with a sales team of 40 DST for individual and SME segments, overseeing 20 channel partners and ensuring productivity across all three channels.
- Achieved sales targets by aligning service offerings with client needs, optimizing return on investment.
- Drove postpaid sales across diverse products and services, enhancing market penetration in PRI, lease lines, fixed wireline telephones, broadband, mobility, and data card solutions.
- Ensure account coverage and account management with select industry clients, and improve revenues from accounts while managing the overall profitability for an account. Focused on maximizing revenue enhancement by identifying low pulse lines, and increasing revenue through proper instrument positioning, customized plans, and increased revenue by upselling to existing customers.
- Conducted training sessions to direct Sales team & CSA teams to achieve the desired productivity.
- Monitored product trends of the product entering the market, monitoring competition, and coordinating with the marketing department for implementing marketing strategies.
Senior Executive - Branded Retail
Tata Tele Services Ltd
Ambala
11.2007 - 02.2009
- Led team of 18 TVS (True Value Shoppe) and 3 TVH (True Value HUB) in Ambala zone, managing 3 on-roll and 15 off-roll employees.
- Achieving targets for the stores in sales and productivity.
- Ensure the profitability of all the stores.
- Identified and developed new locations for branded retail stores, differentiating TATA Indicom stores from standard retailers.
- Conducted training sessions to enhance team skills and motivation.
- Maintained optimum stock levels across departments through efficient ordering system and ensured quality service and customer retention.
- Managing merchandising at all stores.
- Coordinating with the Marketing department for implementing marketing strategies.
Executive - Sme, Individual & Corporate
Bharti Airtel Ltd.
Karnal
09.2006 - 11.2007
- Handling a Sales team of 5 direct sales officers for SME, Corporate, and Individual.
- Developed and implemented targeted sales strategies, resulting in increased revenue across SME, corporate, and individual segments.
- Directly handled large SME and corporate accounts.
- Conducted training sessions for direct sales team, improving product knowledge and sales techniques, leading to higher sales performance.
- Created and executed marketing campaigns and content that effectively promoted products and services, enhancing brand visibility.
- Coordinated with other departments to ensure efficient operations.
- Also handling retention and churn management in the designated territory.
Education
B.Com(P) -
Delhi University
New DelhiCertificate course in ecommerce -
STG
DelhiPGDM - Sales & Marketing
AIIMA
DelhiSkills
- Market expansion
- Channel Management
- Key account development
- Account management
- Customer Relations
- Data-Driven Decision Making
- Negotiation
- Strategic planning
- Product Strategy
- Team Development
Accomplishments
- Got award 'Exemplary Contribution' from COO in 2009.
- Rated as 'Exceptional' in PMS Year 2009.
- Got award 'Outstanding Performance' award from COO in 2010.
- Got award 'Star of the Month' in Sep 2011.
- Achieve Certificate of Appreciation 'FLAU' COO in 2014.
- Achieve Award 'COO TROPHY' May 2014.
- Achieve Award 'COO TROPHY' Oct 2014.
- Achieve Award 'COO TROPHY' Dec 2014.
- Achieve Special Award from COO in April 2015.
Timeline
State Head
Agilus Diagnostic Ltd
05.2025 - Current
Regional Manager
Max Lab Ltd (Max Healthcare Ltd)
01.2022 - 05.2025
Regional Sales Manager
Cease Fire Ltd.
06.2018 - 01.2021
Senior Lead
Sistema Shyam Teleservices Ltd.
02.2009 - 11.2017
Senior Executive - Branded Retail
Tata Tele Services Ltd
11.2007 - 02.2009
Executive - Sme, Individual & Corporate
Bharti Airtel Ltd.
09.2006 - 11.2007
B.Com(P) -
Delhi University
Certificate course in ecommerce -
STG
PGDM - Sales & Marketing
AIIMA