Pinaki Sanker Mukherjee

Key Achievements

• Delivered sales growth from INR 44 Crores to INR 60 Crores, achieving 36% growth.
• Increased Numeric Distribution from 17,800 to 26,200 outlets across categories.
• Successfully implemented Damage & Expiry Process across Pan India for the first time.
• Achieved highest market penetration for new launches including Mehndi, Rose Beauty Soap, DantKanti FAG, Scrub Pad, and Top Load Detergent Liquid across 8,000 outlets (30%) in West Bengal.

Key Achievements

• Successfully launched Milk Delight and Nivea Soft with 75% penetration across premium cosmetic stores in Kolkata.
• Activated Zomato and Swiggy delivery channels during COVID-19, resulting in monthly sales growth from INR 80 Lakhs to INR 1.55 Crores.
• Deployed Beauty Advisors in Top 50 Premium Cosmetic stores, contributing additional business of INR 20 Lakhs per month.

Key Achievements

• Increased sales from INR 1.65 Crores to INR 2.4 Crores, achieving 40% growth.
• Conceptualized and implemented “MAHEK STORE” initiative with 250 premium outlets across Kolkata.
• Successfully launched Wild Stone Edge, Shower Gel, Compact Pocket Deo, and Secret Temptation Desire fragrance in 3,000 outlets.

Key Achievements

• Successfully launched 4G technology across Howrah district within 6 months.
• Managed mapping of 10,000 telecom outlets with limited manpower.
• Distributed approximately 5.5 lakh 4G SIM cards during launch phase.
• Achieved highest revenue within Kolkata Circle with monthly revenue touching INR 5 Crores post-commercial launch.
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Key Achievements

• Achieved National Rank 1 from Burdwan district during HUL & DoCoMo “Shakti Project”.
• Delivered highest CMS > 60% and RMS> 65% performance during Uninor closure through aggressive MNP conversion strategy.
• Successfully designed and implemented “LOOT LE OFFER” retail incentive campaign.
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Key Achievements

• Expanded SS Channel across Mizoram, Manipur, and Upper Assam, increasing monthly sales from INR 45 Lakhs to INR 70 Lakhs.
• Awarded “VISA CUP” for Best Market Visibility in 2007.
• Successfully launched Veet Hair Remover Cream, Vanish, Easy-Off Bang, and Dettol Sachet across Northeast India.
• Achieved 85% numeric penetration in the assigned universe.
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Key Achievements

• Successfully launched Sun drop Nutrilite in 2900 Retail with highest reach in Asansol territory.
• Reduced damages from 7–8% to 1% of total business.
• Reduced distributor inventory holding from 35 days to 15 days.
• Relaunched ACT II Popcorn through market demonstrations across 2,000 outlets.
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Key Achievements

• Successfully launched Bisk Farm brand in Jharkhand with 9 distributors within 3 months.
• Achieved 100% outlet servicing during launch phase despite operational challenges.
• Completed distributor settlements successfully during exit phase.
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