A pen picture about myself: I am a commerce graduate from Delhi University, pursuing MBA from IMT Ghaziabad with experience in Planning & buying of various media campaigns. My strength lies in my positive attitude, hard work, good communication skills, teamwork & knack of meeting crucial deadlines and out of the box thinking. Want to achieve by contributing. To bring out a new thinking in the industry w.r.t. Client satisfaction and carve out a niche for myself in Media Buying and doing media innovations. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Bharat Media was a very enriching experience wherein I went back to initial days of hustle as we were constantly in a pitching mode. Was working on some 20 odd pitches each month. We were growing at good pace even when the market conditions were not easy for a new enterant.
Working knowledge of BARC, IRS, MAP, RAM
Handling Integrated buying on Offline media TV, Print, Radio & Cinema. Optimizing the media campaigns through efficient buying.
Working out strategic channel partnerships to increase agency revenue.
Creating Channel strategy and Annual Buying Strategy after understanding client’s objectives.
Quarterly Reviews on the strategy and working out a plan B wherever necessary.
Collaborative working with internal and external stakeholders for common objectives.
Ensure 2 – 3 buying reviews with each client in a year.
Working out innovations to break clutter in various advertising mediums.
Ensuring 100% ethical dealing with vendors and clients.
Implementing best practices to ensure best product deliveries.
Ensure proper deal documentation for any internal or external audit.
Ensure good team management.
Ensure personal training and identifying team training needs.
Day to day interaction on various issues faced by the client.
Crisis Management when some date value campaigns have to be released.
Ensuring campaign wise CPRP delivery report/ deal reconciliation / Cost improvement sheets goes on time to clients/ Global teams.
Maintained excellent PR with all clients as well as media vendors.
Had been achieving the target savings for my set of accounts.
Have done impactful innovations/ Integrations for Coke, Vivo, Reebok, Reckitt Benckiser, Honda Motors, Nestle, Shell etc.
Date of Birth: 08/21/1979
Advanced Certificate in Digital Marketing & communications from MICA
Advanced Certificate in Digital Marketing & communications from MICA