Niyati Gulati
Greater Noida
Summary
Experienced in driving revenue growth through strong Government and Corporate relationships. Skilled in negotiation, problem-solving, and understanding client needs to deliver impactful solutions.
Overview
18
18
years of professional experience
Work History
Senior Manager
Intellect Design Arena Ltd.
Gurgaon/Noida
09.2019 - Current
- Company Overview: Spearheading digital transformation for clients using advanced AI and automation platforms.
- Spearheading digital transformation for clients using advanced AI and automation platforms.
- Specializing in procurement automation with tools like CPX, APX, and VPX.
- Acting as the key liaison for high-value clients, delivering prompt and effective service.
- Aligning sales strategies with corporate goals to exceed performance benchmarks.
- Facilitated strategic purchasing operations for Ministries, PSUs, and PSBs.
- Led workshops and training sessions for onboarding buyers and sellers to GeM.
- Enhanced GMV significantly by 160%, achieving
- 1 Lakh Crore.
- Developed new procurement categories and optimized business performance.
- Managed financial activities related to the Indian Railways procurement potential of €50,000 Cr.
- Spearheading digital transformation for clients using advanced AI and automation platforms.
Deputy Manager (Ad Sales)
India TV
Noida
10.2018 - 09.2019
- Acquired advertising campaigns for Government clients, PSUs, and SMEs.
- Built strategic relationships with BOC, NFDC, and key media agencies.
- Delivered accurate sales forecasts and met aggressive revenue targets.
Deputy Manager (Ad Sales)
The Week - Malayala Manorama Group
New Delhi
11.2011 - 01.2018
- Led advertising sales across various magazine brands.
- Managed campaigns for Ministries, PSUs, and private clients across sectors.
- Delivered exclusive features in collaboration with Government bodies.
Senior Manager (Ad Sales)
India Today Group
New Delhi
05.2010 - 10.2011
- Sold ad space for India Today publications, targeting Ministries and PSUs.
- Coordinated with agencies for smooth RO and payment processes.
Sales and Client Management Roles
UFO Moviez, TV Today Network Ltd., INFOMEDIA INDIA Ltd., The Times of India
01.2007 - 03.2010
- Held sales and client management roles across top Indian media houses.
- Focused on Government and PSU ad sales, revenue generation, and client retention.
Education
Post Graduate Diploma - Marketing
Institute of Productivity & Management
Ghaziabad03-2007
B.Sc. (Hons.) - Biotechnology
Bundelkhand University
Jhansi03-2005
Skills
- Government & Corporate Sales
- Digital transformation
- Client relationship management
- Sales strategy alignment
- Cross-selling and upselling
- Lead Generation
Personal Information
- Date of Birth: 07/25/83
- Marital Status: Married
Timeline
Senior Manager
Intellect Design Arena Ltd.
09.2019 - Current
Deputy Manager (Ad Sales)
India TV
10.2018 - 09.2019
Deputy Manager (Ad Sales)
The Week - Malayala Manorama Group
11.2011 - 01.2018
Senior Manager (Ad Sales)
India Today Group
05.2010 - 10.2011
Sales and Client Management Roles
UFO Moviez, TV Today Network Ltd., INFOMEDIA INDIA Ltd., The Times of India
01.2007 - 03.2010
Post Graduate Diploma - Marketing
Institute of Productivity & Management
B.Sc. (Hons.) - Biotechnology
Bundelkhand University
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