P Narsingh Murty

Regional Sales Lead – Hyderabad

• Managed end-to-end sales operations for the Hyderabad region, leading a team of 3 Sales Managers and 50+ Sales Officers to drive business growth
• Established the Direct Sales Team (DST) channel from the ground up, including hiring, training, and developing a high-performing sales force
• Designed and executed strategic business promotion initiatives for credit card sales, improving market penetration and driving consistent revenue growth
• Oversaw performance management, target setting, and productivity enhancement for the DST channel to achieve organizational goals
• Expanded cross-selling opportunities by driving CASA, insurance, and personal loan products through team activation and engagement strategies
• Collaborated with corporate salary teams to strengthen credit card acquisition and improve conversion rates
• Developed and implemented activity calendars, ensuring structured execution of daily, weekly, and monthly sales plans
• Monitored performance through MIS reporting, delivering timely insights and actionable recommendations to leadership
• Managed customer and operational escalations, ensuring quick resolution and high service standards

Regional Manager – Existing to Bank Channel (South India)
Based in Chennai | Managed regions: Tiruchirappalli, Kochi, Coimbatore (Tamil Nadu & Kerala)

• Led regional operations across Tamil Nadu and Kerala, managing 4 Sales Managers and a 220+ member team of sales and backend executives for the Existing to Bank channel
• Drove conversion of centrally generated promotional data into revenue through structured follow-ups, customer engagement, and targeted sales strategies
• Managed end-to-end customer lifecycle including after-sales service, HNI/complex case handling, and nodal escalations, ensuring high service standards and customer satisfaction
• Designed and implemented escalation management frameworks, improving resolution timelines and ensuring adherence to defined TATs
• Collaborated with customer service and cross-functional teams to ensure timely resolution of service requests and enhance overall customer experience
• Monitored and improved NPS (Net Promoter Score) across regions through proactive issue resolution and service quality initiatives
• Ensured strict compliance and zero mis-selling through regular audits, training programs, and mock sessions for new and existing team members
• Identified process improvement opportunities and implemented service standard enhancements within the escalations and customer service functions
• Partnered with risk and fraud control teams to identify suspicious activities and ensure timely preventive and corrective actions
• Conducted regular performance reviews and scorecard monitoring for Sales Managers, ensuring consistent achievement of business targets
• Planned and executed regional visits, motivational campaigns, and engagement initiatives to boost team productivity and morale
• Managed collections and portfolio health, including card activations, overdue payments, and resolution of delinquent accounts (DPD buckets)
• Drove cross-sell initiatives for personal loans and two-wheeler loans by setting up dedicated calling teams and enabling digital application processing

• Ø Looked after entire Visakhapatnam region for bank channel for credit cards with 39 branches across.
• Ø Basic job profile is to source credit cards with branch channel, open market, corporate activity and bundle sourcing. Preparing daily MIS meeting with Branch managers and Regional head for better sourcing strategy and quality application through our bank channel partner.
• Ø Ensuring target achievement MOM basis.
• Ø Daily visits are scheduled for min 5 branches and weekly meeting with Regional head for the progress of cards business.
• Ø Preparing strategy report for open market to source corporate and bundle sourcing.
• Ø Apart from the cards I also take care for point of sale business in the region including service part.
• Ø Taking care of collection for all types of bucket- 1& bucket-2, and also Nonperforming assets customers and ensure every penny is getting collected.
• Preparing daily weekly and monthly sales information report and sending to concerned hierarchies.
• Experienced insurance profesionals wih a strong background in managing portfolios of life insurance individuals, specializing in underwriting, policy adiministration, and claims processing within the life insurance domain.
• Generated MIS and acturial reports on the demographic profile of life insured supporting quaterly financial audits.
• Coordinated with insurers to manage onboarding and claims for life insures undrr corporate benefitplanbs, ensuiring smooth policy administration.
• Processed and evaluated life insurance applications, ensuring accurate risk assessment.
• Ensuring the key check points of life insurance.
• Checking the sum assured, type o f policy(whole life or endowment plan), verify if it includes critical illness or accidental death riders.
• Review the policy term, premium payments terms,confirm the maturity/ death benefits.

• Ø Taken care the team size of 40 sales executive, ensuring the target is completed on daily and monthly basis.
• Sending daily MIS reports to the RSM and ZSM, ensuring that all apps are duly back-checked, verification calls are completed, and ensuring minimum declines.
• Ø Introducing new malls and ensuring the deals are finalized and get more business opportunities
• Ø Preparing daily weekly and monthly MIS and sending to concerned hierarchies.

• Ø Taking care of 43 branches 3 clusters and 50 executives.
• Ø Achieved target Month on month preparing MIS reports and sending to all branches and cluster Manger with RSM & ZSM.
• Ø Qualified in international contest and achieved best sales manager award in South.

• Ø Based at Vizag location and taken care of credit cards and personal loans.
• Ø Handling a team of 13 Acquisition Managers, for credit cards and also personal loans purely open market, and branch business across Entire AP.
• Ø Apart from the open market, I was handling the bank cards business.
• Ø Apart from normal activities screening the applications, speaking to the customers clarifying the queries and upgrading premium cards
• Ø Updating the monthly and daily activity report and MIS report to all the concerned RSM and ZSM.
• Ø Regular meeting with bank regional head and also the branch managers for daily cards
• Ø Up- gradation and also new application logins.

• Ø Based at Visakhapatnam and handled RO AP.
• Ø Sales Trainer to the new Joiners. Providing classroom training.
• Ø Refresher Training and updating new policies.
• Ø Apart from normal activities screening the applications, speaking to the customers clarifying the queries and upgrading premium cards.
• Ø Ensuring quality service to our customers.
• Ø Checking the DSR of the BRE’s and also ensuring the decrease of the Return to sales percentage in the location.
• Ø Updated the monthly and daily activity report and MIS report to all the concerned ASM, RSM, ZTM and NTM.
• Ø Worked on WCP software, entering the application on the software for instant decision of the application.
• Ø Ensuring the daily checking and auditing of call script as per the sales force and effectiveness.
• Ø Regular interactions with DGM, AGM of SBI banks and attending the pre -review meetings and promoting the cards as well as newly launches.
• Ø Daily reporting to SBI controllers and sending the MIS report to them.
• Ø Handling SBI and attending the per-review meetings and ensuring the growth of cards in the location.

• Ø Admin & HR: Handling of Plant administration on regular basis viz: Monitoring of the Attendance Register, Leave Register of all the contractual laborers, entrepreneur drivers and front end loader.
• Ø SECURITY: Checking and updating the records maintained in security dept, and giving the standing instructions regarding the importance of their duties and responsibilities for avoiding any kind of deviations in company policies and systems.
• Ø LIASIONING: With concerned Factory Inspector for renewal of policies and certificates, Mines & Geology dept for monthly returns of mines bills related to coarse and fine aggregates. RTO dept for smooth running of transit mixers on road, renewal of statutory certificates for transit mixer.
• Ø PURCHASE CUM INVENTORY: Procurement of raw-materials, spares and accessories for the manufacturing of finished products as well as maintenance of the plant & machineries.
• Ø RAW MATERIAL STOCK REPORT: Preparing the stock report of raw material, diesel and cement bags on monthly basis as per their consumption and balance stock for MIS report.
• Ø HOUSEKEEPING: Maintenance of the in-plant and surrounding areas neat and clean for safe work and friendly environment by maintaining the garden and its greeneries for the better environment. Also to keep the drainage system in good working conditions to avoid the water blockage during the rainy seasons. Attending of the meeting in Andhra Pradesh Industrial Infrastructure Corporation (APIIC) and amending the things as per their laws and rules for smooth running of business without any objections.
• Ø HEALTH SAFETY ENVIRONMENT: Conducting the tool box meeting to drivers and plant helpers regarding importance of safety in plant and outside. Providing defensive driving to drivers to avoid accidents on roads. Reporting the near miss and fatal accidents to the HSE co-coordinator and to the higher management by preparing the minutes and proceedings.