Pamposh Gulati
Gurgaon
Summary
With over 16 years of experience in content strategy, digital marketing, and marketing research, I am dedicated to crafting and delivering compelling stories that resonate with diverse audiences, and drive business growth.
My background in journalism and education, including roles as an Associate Professor and Senior Manager of copy, has honed my ability to develop and implement integrated brand roadmaps, content strategies, and creative concepts that yield measurable results in awareness, preference, sales, and demand generation. I excel in reputation management, effectively monitoring and shaping public perception to maintain and enhance brand image.
With excellent communication, relationship-building, and interpersonal skills, I effectively engage with stakeholders at all levels. My expertise is further supported by multiple certifications in editing, online marketing, and Google Analytics, underscoring my commitment to continuous learning and professional development.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sr. Vice President - Operations
Shikhar Spaces
04.2024 - Current
- Developed and implemented cohesive marketing plan, increasing brand awareness.
- Set current and long-term goals for internal teams.
- Monitored marketing campaigns, optimizing as necessary.
- Enhanced customer satisfaction through service improvements based on feedback.
- Negotiated contracts with vendors and suppliers, securing favorable terms.
- Developed compelling press materials that generated significant media interest and coverage.
- Collaborated closely with marketing teams to create synergistic promotional efforts across multiple channels.
- Elevated brand reputation by developing and implementing strategic public relations campaigns.
Head - Marketing, Brand & Communication
Stone Depot - Australia
01.2023 - 01.2024
- Led a dynamic team of 15+ creatives and developers.
- Developed growth marketing strategies, including 5 email campaigns.
- Collaborated with the sales team to set goals and manage a robust pipeline.
- Steered corporate rebranding efforts, ensuring a seamless transition in messaging and visuals that maintained or enhanced the company''s reputation.
- Coordinated responses to negative feedback or incidents, demonstrating transparency and accountability in addressing concerns from customers or stakeholders.
- Developed strong relationships with key stakeholders, facilitating open dialogue and fostering trust between the organization and its audience.
Senior Manager - Content Lead (India)
Whitehat Jr, BYJU'S | India
08.2021 - 01.2023
- Produced compelling copy aligned with current media trends.
- Led and executed SEO campaigns, achieving 35-40% increase in registrations.
- Partnered with social media teams to craft engaging content.
- Developed and managed numerous multimedia campaigns.
- Conducted thorough literature reviews to identify gaps in knowledge and inform future research directions.
- Assisted in the development of company-wide strategic plans by providing critical input on current market conditions.
- Streamlined data collection processes, resulting in more efficient and accurate market research reports.
- Increased client satisfaction by conducting comprehensive market research and delivering actionable insights.
Associate Professor - Journalism
IILM University
01.2020 - 06.2021
- Spearheaded comprehensive overhaul of the undergraduate Journalism program, introducing and developing 16 new academic courses.
- Thoughtfully crafted compelling content for admissions and marketing purposes that increases admissions for the year 2020-2021 by 28%
- Proctored mid-term and final examinations, providing hands-on assistance to students and monitoring for academic integrity.
- Evaluated employee skills regularly and developed training manuals and organized sessions for new hires.
Senior Manager - Content
Genpact
07.2019 - 12.2019
- Collaborated seamlessly across the organization to gain insights into business priorities, key positioning messages, and value propositions, ensuring alignment with overall objectives.
- Reviewed and copyedited technical and promotional literature, ensuring clarity, style, and compliance with voice and tone guidelines for impactful communication.
- Worked cross-functionally to establish a common language and measurement framework for content strategy.
- Managed process flow of bid documents and facilitated communication with stakeholders.
- Coordinated seamlessly with design and media teams, facilitating development of high-quality creative assets.
- Mentored local personnel on best practices and protocols, maximizing productivity and fostering culture of continuous improvement.
Principal Consultant
PricewaterhouseCoopers
02.2015 - 09.2018
- Edited highly specialized and technical content across diverse sectors including Government & Public, Capital Projects Infrastructure, Oil & Gas, Energy, Power & Mining, Aerospace & Defense, Education, and Financial Services.
- Streamlined a robust quality review process for content support requests and deliverables.
- Led communication efforts and spearheaded critical transformation frameworks for PwC.
- Conducted in-depth research into various topics to write clear and accurate copy.
Assistant Manager
Deloitte Shared Services India Private Limited
08.2013 - 02.2015
- Conducted rigorous quality assurance on personal and team members' work, ensuring adherence to high standards in visual and functional aspects.
- Collaborated seamlessly with various Pursuit Services team members to collect, harvest, and organize relevant content, categorizing it for easy access and retrieval.
- Managed content alerts and dashboards, ensuring timely and relevant distribution to various Pursuit Services stakeholders, facilitating streamlined communication.
- Reviewed professional documentation, including pursuits, marketing collaterals, reports, and research pieces, assessing various quality aspects.
- Mentored pursuit strategists and writers in report writing, emphasizing language improvement and crispness.
Assistant Manager
Cybermedia Services (India) Limited
05.2012 - 08.2013
- Accountable for researching, identifying, and conceptualizing communication collateral tailored for diverse stakeholders.
- Ensured factual correctness through in-depth online research and direct outreach to first-hand sources.
- Conducted thorough proofreading and review of all print and electronic content, meticulously checking for correctness, coherence, and adherence to established standards, ensuring a flawless final product.
Education
B.Ed (English) - English Education
Allahabad University
AllahabadPost-Graduate Diploma - Journalism
Women's Polytechnic
New DelhiBachelor of Arts - Journalism
Kamala Nehru College - Delhi University
New DelhiHigh School Diploma -
Delhi Public School, RK Puram
New DelhiSkills
Professional Skills:
- Strategic content development
- Integrated brand roadmapping
- Customer relation management
- Press relation
- Market Research
- Vendor liaising
- Press relations
- External and internal communications
Software Skills: MS-DOS, Windows (98, 2003, XP, Vista), MS Office, Hubspot, Mailchimp, Zendesk, Mondaycom, Wrike
- Leadership training
- Process improvements
- Operations management
Certification
Licenses & certifications
- Google Universal Analytics Essential Training (LinkedIn Learning)
- Online Marketing Foundations (LinkedIn Learning)
- Editing Mastery (LinkedIn Learning)
Languages
6,6,C2
Timeline
Sr. Vice President - Operations
Shikhar Spaces
04.2024 - Current
Head - Marketing, Brand & Communication
Stone Depot - Australia
01.2023 - 01.2024
Senior Manager - Content Lead (India)
Whitehat Jr, BYJU'S | India
08.2021 - 01.2023
Associate Professor - Journalism
IILM University
01.2020 - 06.2021
Senior Manager - Content
Genpact
07.2019 - 12.2019
Principal Consultant
PricewaterhouseCoopers
02.2015 - 09.2018
Assistant Manager
Deloitte Shared Services India Private Limited
08.2013 - 02.2015
Assistant Manager
Cybermedia Services (India) Limited
05.2012 - 08.2013
B.Ed (English) - English Education
Allahabad University
Post-Graduate Diploma - Journalism
Women's Polytechnic
Bachelor of Arts - Journalism
Kamala Nehru College - Delhi University
High School Diploma -
Delhi Public School, RK Puram