Chess
Parag Ruchake
Sales
Pune
Summary
Assistant Area Manager specializing in B2B sales, dealer management, and territory growth. Experienced in field sales, product demonstrations, and client relationship management with a focus on achieving sales targets. Professional leader with experience in managing teams and optimizing operations in multiple locations. Adept at streamlining processes, enhancing productivity, and ensuring compliance with company standards. Strong focus on team collaboration, achieving results, and adapting to changing needs. Skilled in performance management, strategic planning, and customer service excellence. Known for reliability and proactive approach to problem-solving.
Overview
3
3
years of professional experience
4
4
Certificates
3
3
Languages
Work History
Assistant Area Manager
Hettich India Pvt.Ltd
07.2024 - 04.2026
- Managed primary and secondary sales across the assigned territory to achieve sales and profitability targets.
- Executed SKU-wise sales planning and sales forecasting to drive business growth.
- Conducted dealer, distributor, and retail counter visits as per Personal Journey Plan (PJP).
- Developed and expanded the dealer and distributor network through market mapping and new partner onboarding.
- Increased market penetration by identifying new business opportunities and untapped territories.
- Built and maintained strong relationships with dealers, architects, interior designers, contractors, and carpenters.
Ensured timely collection of payments, outstanding dues, and dealer account reconciliation. - Monitored dealer stock levels and coordinated with channel partners to improve product availability.
- Conducted competitor analysis and submitted market intelligence reports to support business planning.
- Ensured compliance with sales processes through timely submission of PJP, DSR, MIS, and CRM reports.
- Promoted value-added and premium products to improve sales mix and contribution margins.
- Organized dealer meets, contractor meets, carpenter engagement programs, and product training sessions.
- Conducted product demonstrations and technical presentations to drive product awareness and lead generation.
- Managed merchandising, branding, sampling, and product visibility initiatives at dealer counters and retail outlets.
- Trained dealer sales staff on product features, applications, pricing, and competitive advantages.
- Managed the Hettich Application & Product Centre (APC), ensuring smooth showroom operations and customer engagement.
- Delivered live product demonstrations for architects, interior designers, dealers, contractors, and end customers at the APC.
- Generated and managed B2B, B2C, architect, and project leads through APC visits, exhibitions, and promotional activities.
- Handled customer consultations and provided technical guidance on furniture fittings, architectural hardware, and modular kitchen solutions.
- Managed Hettich exhibition booths and product showcases, generating qualified leads and strengthening brand visibility.
- Coordinated lead follow-ups and project support activities to improve conversion rates and customer satisfaction.
- Successfully achieved territory sales targets through effective channel management, relationship building, and market development.
Intern
IGT Solutions
Pune
04.2023 - 06.2023
- Resolved customer issues with empathy and professionalism, demonstrating proficiency in Air India's systems and enhancing customer satisfaction.
- Assisted Air India customers with flight reservations, ticket modifications, cancellations, refunds, and travel-related inquiries.
- Resolved booking and ticketing issues while ensuring adherence to service standards and customer satisfaction.
- Managed customer interactions through CRM systems, maintaining accurate records and timely issue resolution.
- Provided travel information, fare details, and policy guidance to support customer decision-making.
- Collaborated with internal teams to resolve complex reservation and service-related concerns.
- Delivered high-quality customer support in a fast-paced airline customer service environment.
Intern
BNM Business Solutions LLP
Pune
03.2023 - 04.2023
- As a Channel Partner at BNM Solutions, I excelled in real estate collaboration with top builders, achieving high lead conversion rates and consistently surpassing sales targets.
- Worked as a Channel Partner Intern, collaborating with reputed real estate developers to market residential and commercial projects.
- Generated and qualified leads through cold calling, telecalling campaigns, and customer outreach activities.
- Achieved strong lead conversion rates through effective communication, negotiation, and customer engagement.
- Conducted customer profiling and requirement analysis to recommend suitable real estate investment opportunities.
- Coordinated site visits and project walkthroughs, enhancing customer experience and increasing conversion potential.
- Built and maintained relationships with prospective buyers, ensuring consistent follow-up and lead nurturing.
- Supported the sales team in achieving and exceeding monthly lead generation and sales objectives.
- Developed strong skills in sales prospecting, customer relationship management, and real estate advisory services.
Education
PGDM - Sales and Marketing
Lexicon Management Institute Of Leadership And Excellence
Pune, MaharashtraBachelor Of Engineering - Mechanical Engineering
Keystone School Of Engineering, Savitribai Phule Pune University
Pune, MaharashtraDiploma In Engineering - undefined
T.b.girwalkar Polytechnic
Ambajogai, MaharashtraSSC - undefined
Gramin Madhyamik Vidyalaya
Neknoor, MaharashtraSkills
B2B Channel Sales
Territory and Area Sales Management
Lead Generation and Sales Conversion
Sales Negotiation and Closing
Customer Relationship Management
Sales strategies
Sales growth
Business Development
Channel Sales
Primary Sales
Secondary sales
Negotation
Dealer management
Sales and Marketing
Certification
Sales Training Certificate
Interests
Timeline
Assistant Area Manager
Hettich India Pvt.Ltd
07.2024 - 04.2026
Intern
IGT Solutions
04.2023 - 06.2023
Intern
BNM Business Solutions LLP
03.2023 - 04.2023
Bachelor Of Engineering - Mechanical Engineering
Keystone School Of Engineering, Savitribai Phule Pune University
Diploma In Engineering - undefined
T.b.girwalkar Polytechnic
SSC - undefined
Gramin Madhyamik Vidyalaya
PGDM - Sales and Marketing
Lexicon Management Institute Of Leadership And Excellence