PARITOSH SRIVASTAVA
Head Modern Trade
Mumbai
Summary
An accomplished sales head with more than 22 years of work experience driving revenue growth and leading high-performance teams. I am proactive and performance-driven professional in retail, consumer durable, Luggage, cookware, kitchen appliance and building material trade. My expertise in developing and implementing effective sales strategies and building relationships with key stakeholder and managing budgets has resulted in impressive sales performance and strong customer satisfaction ratings. I am passionate about collaborating with teams to maximise efficiency and exceed goals. Buying/Merchandising Retail/Channel/Distribution/Corporate Sales Promotions/Event Planning Vendor Management Inventory Management Presentations/Proposals Audits/SOP/Process Improvement Retail Operations Managing Online Sales
Overview
22
22
years of professional experience
2
2
years of post-secondary education
Work History
Senior General Manager (Head Modern Tarde)
Bergner India
Mumbai
02.2023 - Current
- Strategic Planning- Developing strategies for managing client accounts, including forecasting, budgeting and tracking financial performance to meet business targets for all Key accounts Like Reliance, Dmart, Spencers, Shoppers Stop, Lifestyle etc
- Account Management – Maintaining relationships with the most important clients and ensuring ongoing satisfaction
- Contract Negotiation – Working with clients to create mutually beneficial contracts and terms of service
- Product Planning- Planning new product assortment, ensuring healthy inventory mix and logistics to ensure the right mix
- Team leadership – Leading a team of account managers and providing guidance and direction
- Training & Development - Handling training and recruitment
- Identifying opportunities for training and professional development in order to ensure team members are up to date on industry trends.
Zonal Business Head (North and East)
Bergner India
Delhi
02.2021 - 01.2023
- Planning and budgeting to meet business targets in the assigned markets of North and East India
- Developing and Expansion of market thru distribution and dealer channel
- Conceptualizing and executing innovative localized promotions for brand building
- Planning inventory and logistics to ensure the right mix
- Handling training and recruitment
- Planning go to market strategy to increase market share
- Achievements
- Focussed on building a strong team
- Delivered 2X growth continuously from last 2 years
- Doubled the Retailer base in 1 year
- Started business in all Smart cities of North and East India
- Recorded highest Festive sales.
Category Head North
Future Retail India Ltd
09.2011 - 01.2021
- Buying and sourcing in storage, plastic utility, kitchenware, glassware, cleaning needs, home linen, etc
- Handling store operations, merchandising and profitability
- Managing the product life cycle
- Planning promotions and events to increase customer footfall
- Vendor management
- Managing Online Sales Operation of the category for the region
- Handling training and recruitment
- Achievements
- Best zone consistently for the last 4 years in terms of sales and margin achievement; best zone in stock turn
- Appreciated for innovative display ideas at regular intervals
- Increasing category mix through initiatives of ticket size offer and cross merchandising
- Adopting best practices to become top zone in corporate gifting
- Successfully qualified for the Chairman’s Club membership
Chief Manager
Prince Ware International
05.2011 - 09.2011
- Setting up operations in an efficient and cost-effective manner by finalizing C&F and warehouse operations, commercial clearance, setting up service agencies and ensuring completion of all formalities related to VAT registration
- Mapping the market
- Giving feedback related to range planning
- Finalizing the dealer and distributor base
- Keeping track of new developments in the area; interacting with developers to plan new stores.
Assistant Store Manager
Future Value Retail India Ltd
12.2009 - 04.2011
- Managing homeware, luggage, apparels, electronics, furniture, toys and sports and stationery categories
- Planning and executing sales strategies to consolidate sales and profitability of stores; handling store operations, merchandising and profitability; adhering to SOPs
- Managing a team of 80 people
- Handling training and recruitment
- Achievements
- In three months I single-handedly made the Fashion category grow by 30 per cent and helped the store top in the zone
- Categories such as GM Home and Luggage were made the number 1 category in the zone in terms of sale, thus making the store the number 1 store in India
- Increased the YTD achievement of apparels and electronics from 84 per cent to 100 per cent in three months
- Successfully implemented processes and checks to reduce shrinkage to below 0.20 per cent
- Branch Manager North for luggage brands Giordano and Roncato.
Elite Brands
12.2007 - 12.2009
- Managing exclusive brand outlets, department stores like Lifestyle and Shoppers Stop, multi-brand outlets and institutional sales in the entire northern region
- Planning and implementing brand promotion strategies through local advertising and consumer offers
- Handling the recruitment and training of store managers, sales executives and brand staff
- Planning the inventory and logistics to ensure the right mix, quantity and freshness of stock; and minimizing stock damages
- Handling branch operations and optimizing branch profitability
- Keeping track of new developments in the area; interacting with developers to plan new stores
- Achievements
- Did all-time highest figure for the northern region in March 2008 and closed the financial year with 100 per cent growth over figure of the last financial year
- Streamlined C&F operations to improve service levels
- Initiated steps to reduce damages and replacements at stores and warehouse
- All stores during my tenure recorded their ever-highest sale for the month
- Increased our market share in almost all department stores to reach to number two spot in terms of sale by beating strong brands.
Assistant Manager
Milano, H&R Johnson India Ltd
05.2004 - 12.2007
- Expanding the network, opening retail outlets and dealers
- Managing company showrooms in the assigned cities of Gurgaon, Chandigarh, Jaipur and Lucknow
- Stock forecasting and planning, ensuring their availability and minimizing inventory costs
- Handling recruitment of sales associates, sales executives, and service technicians
- Preparing of all MIS reports pertaining to retail outlets, tracking walk-ins, business generation
- Focused on branding through wall paintings, in-shop designing and local promotions
- Achievements
- Given charge of operations in the whole of north India after just one year in the company
- Added 20 new dealers to the network
- Contributed to growth in sales by 78 per cent
- Initiated the modernization of company outlets; innovative displays in showrooms.
Territory Manager
Hindustan Sanitaryware and Industries Ltd, Hindware
05.2003 - 04.2004
- Planning and budgeting to meet business targets in the assigned territories of Delhi
- Developing the market distribution channel
- Conceptualizing and executing innovative localized promotions for brand building
- Planning inventory and logistics to ensure the right mix, quantity and freshness of stock; and minimizing stock damages
- Achievements
- Increasing market share from 44 per cent to over 52 per cent; assigned territories reported growth in sales by 10 per cent over previous year
- Added 20 new sub dealers, taking the channel from 111 to 131 in the region.
Sales Officer
Blowplast Ltd, VIP Industries Ltd
04.2001 - 04.2003
- Designing and executing a comprehensive sales strategy to attain turnover and volume growth
- Augmenting the network for easy accessibility to customers
- Developing suitable media messages and point-of-sales marketing tools to establish the brand as premium
- Achievements
- Contributed towards initiation of depot operations at the Uttarakhand depot; added 14 new towns and 23 new retailers to the business circle
- Won gold stars (sales-based incentives) within one year; ranked second among sales officers in north India on the basis of performance in the financial year 2002–2003.
Education
PGDBM - Sales And Marketing Education
GHSIMR (founded By JK Group)
Kanpur 07.1999 - 04.2001
Skills
Coaching and mentoring
undefinedTimeline
Senior General Manager (Head Modern Tarde)
Bergner India
02.2023 - Current
Zonal Business Head (North and East)
Bergner India
02.2021 - 01.2023
Category Head North
Future Retail India Ltd
09.2011 - 01.2021
Chief Manager
Prince Ware International
05.2011 - 09.2011
Assistant Store Manager
Future Value Retail India Ltd
12.2009 - 04.2011
Elite Brands
12.2007 - 12.2009
Assistant Manager
Milano, H&R Johnson India Ltd
05.2004 - 12.2007
Territory Manager
Hindustan Sanitaryware and Industries Ltd, Hindware
05.2003 - 04.2004
Sales Officer
Blowplast Ltd, VIP Industries Ltd
04.2001 - 04.2003
PGDBM - Sales And Marketing Education
GHSIMR (founded By JK Group)
07.1999 - 04.2001
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