Partha Priya Borkotoky
Guwahati
Summary
Dynamic sales leader with a proven track record at Havells India, excelling in sales strategy and market analysis. Expert in stock management and customer relationship development, achieving significant market penetration and brand visibility. Adept at building B2C & B2B partnerships, driving growth, and enhancing operational efficiency through innovative solutions.
Overview
4
4
Languages
26
26
years of professional experience
Work History
Sr. Area Manager (Lighting Div.)
HALONIX TECHONOLOGIES PVT LTD
Guwahati
01.2025 - 12.2025
- Consistently achieved sales targets for general trader distribution network.
- Planned and maintained stock levels in C&FA to ensure product availability.
- Expanded geographical reach while upholding health and hygiene standards.
- Reduced outstanding balances and reactivated dormant distributors.
Area Manager (Fan Div.)
HALONIX TECHONOLOGIES Pvt Ltd.
Kolkata/Guwahati/Patna
01.2021 - 01.2025
- Restructured general trader distribution and after-sales service networks, improving service response times.
- Secured government and public organization approvals for electric fan SKUs, facilitating market entry.
- Appointed B2B channel partners, broadening market reach and enhancing sales opportunities.
State Head
STOVEKRAFT LTD
Guwahati
09.2019 - 12.2020
- Restructured network and manpower service go-to-market approach to drive operational efficiency.
- Finalized super stockist partnerships for northeastern states, impacting distribution strategy.
- Built trust with channel partners, resulting in strengthened relationships.
- Transitioned service model from employee-based to franchise-based to increase scalability. from employee-based to franchise-based model.
- Transitioned channel partners to operate under super stockist framework.
- Adapted operations to comply with new law and order regulations.
- Managed statewide operations for appliance distribution and customer service.
- Developed strategic plans that increased market penetration and enhanced brand visibility.
Area Manager (Fan Div.)
SURYA ROSHNI LTD
Guwahati
11.2018 - 05.2019
- Managed daily operations across multiple locations to achieve sales targets.
- Restructured network and developed manpower strategy to align with financial goals.
- Analyzed market trends to inform strategic planning initiatives.
- Implemented best practices in customer service to improve client satisfaction levels.
Product Head (Branch)
HAVELLS INDIALTD
Guwahati
07.2011 - 10.2018
- Executed three product vertical launches, establishing market presence from zero sales.
- Established new sales channel network by appointing distributors and aligning retailers.
- Enhanced brand acceptance while improving stock management across branch levels.
- Oversaw recruitment processes to meet operational manpower requirements.
- Achieved membership in Havells Achiever's Club for November and December 2015.
Area Sales Manager
RACOLD THERMO LTD.
Guwahati
07.2008 - 01.2011
- Achieved 2nd nationwide ranking in overall growth performance for 2010, reflecting strong sales strategies and market impact.
- Achieved 100% sales target in 2010, reflecting 13% growth.
- Formulated and executed innovative strategies, resulting in increased market share.
- Expanded retailer network across diverse segments to strengthen geographical presence.
- Executed creative promotional activities, boosting brand recognition and customer engagement.
- Established distributor-focused market for electric water heaters, launching gas and solar models to diversify product offerings.
Area Sales Executive
VIP INDUSTRIES LTD.
11.2006 - 05.2008
- Maintained market share above 80% consistently through strategic initiatives.
- Implemented sales and marketing strategies that contributed to business growth.
- Developed product mix and designed sales infrastructure aligned with business objectives.
- Maintained channel partner satisfaction through consistent adherence to stock display guidelines.
- Monitored availability of stock to meet demand without interruption.
Sales Executive
POLAR INTERNATIONAL LTD.
Guwahati
01.2005 - 11.2006
- Achieved targeted sales volume, surpassing previous years' growth metrics.
- Revamped dealer engagement strategies, boosting brand visibility and interest.
- Established and nurtured dealer network for electric fans, increasing market penetration in assigned territory.
- Ensured top and bottom line profitability through strategic initiatives.
- Analyzed market dynamics and competitor activities to guide strategic decision-making.
Sales Executive
BAJAJ ELECTRICALS LTD.
Guwahati
12.2003 - 12.2004
- Conceptualized and managed overall sales strategy for appliances division, driving increased turnover and achieving sales targets.
- Coordinated appointment of distributors in vacant territories to strengthen sales processes and optimize return on investment.
- Presented sales performance metrics to regional and head offices to inform strategic decision-making.
- Launched promotional activities to increase product visibility and drive customer engagement.
- Provided comprehensive product training and demonstrations to distributors and sales teams.
Assistant Marketing Supervisor
CROMPTON GREAVES LTD.
09.2002 - 07.2003
- Managed sales of electric fans across northeast region, contributing to profitability.
- Appointed new dealers and established service centers, expanding market reach.
- Resolved pending claims and addressed unresolved issues efficiently.
- Reported performance metrics to various verticals, supporting strategic decision-making.
Area Sales Executive
USHA INTERNATIOAL LTD.
04.2000 - 09.2002
- Achieved sales and collection targets consistently through strategic initiatives.
- Appointed new dealers and reactivated underperforming dealers, expanding market reach and increasing sales opportunities.
- Executed sales and marketing strategies for fan division, driving market development activities to meet sales targets.
- Delivered technical and service support to dealers, improving product knowledge and operational effectiveness.
- Reported directly to product head, providing insights on performance metrics.
- Maintained documentation for ISO certification compliance.
Education
Bachelor of Commerce -
Dibrugarh University
Jagannath Baruah College, Jorhat01-1993
Skills
- Sales strategy and market analysis
- B2C / B2B partnerships and networking
- Sales forecasting
- Stock and inventory management
- Distribution and logistics
- Customer relationship management
- Team leadership and development
- Budgeting and financial oversight
- Documentation and reporting
- Crisis management and resolution
Languages
English
Advanced (C1)
C1
Hindi
Intermediate (B1)
B1
Bengali
Intermediate (B1)
B1
ASSAMESE
Native
Native
Timeline
Sr. Area Manager (Lighting Div.)
HALONIX TECHONOLOGIES PVT LTD
01.2025 - 12.2025
Area Manager (Fan Div.)
HALONIX TECHONOLOGIES Pvt Ltd.
01.2021 - 01.2025
State Head
STOVEKRAFT LTD
09.2019 - 12.2020
Area Manager (Fan Div.)
SURYA ROSHNI LTD
11.2018 - 05.2019
Product Head (Branch)
HAVELLS INDIALTD
07.2011 - 10.2018
Area Sales Manager
RACOLD THERMO LTD.
07.2008 - 01.2011
Area Sales Executive
VIP INDUSTRIES LTD.
11.2006 - 05.2008
Sales Executive
POLAR INTERNATIONAL LTD.
01.2005 - 11.2006
Sales Executive
BAJAJ ELECTRICALS LTD.
12.2003 - 12.2004
Assistant Marketing Supervisor
CROMPTON GREAVES LTD.
09.2002 - 07.2003
Area Sales Executive
USHA INTERNATIOAL LTD.
04.2000 - 09.2002
Bachelor of Commerce -
Dibrugarh University
Personal Information
- Current CTC: 15.09 Lakhs (Excluding variables)
- Date of Birth: 03/14/73