Parveen Jaswal
Chandigarh
Summary
Dynamic Senior Manager with a proven track record at Magicrete Building Solution, excelling in strategic planning and team leadership. Expert in enhancing operational efficiency and driving sales growth through effective resource allocation and market analysis. Adept at mentoring teams and fostering strong customer relationships to achieve ambitious business objectives.
Overview
1
1
Language
1
1
Certification
17
17
years of professional experience
Work History
SR MANAGER
NITCO LTD
Chandigarh
06.2025 - Current
Senior Manager
Magicrete Building Solution
04.2019 - 05.2025
- Provided strategic direction to departmental heads regarding resource allocation decisions.
- Led cross-functional teams to achieve project milestones, ensuring collaboration and efficiency.
- Led cross-functional teams to implement strategic building solutions in construction projects.
- Developed and executed operational plans to enhance product delivery efficiency.
- Managed retail network operations, optimising service delivery across upper North Region.
- Mentored junior staff on business processes and customer service standards, improving adherence to quality assurance protocols.
- Provided leadership and mentoring to newly hired employees, facilitating effective onboarding and understanding of company programmes.
Area Sales Manager
Cera Sanitaryware Ltd.
04.2018 - 04.2019
- Facilitated retail sales to enhance customer satisfaction while managing relationships with architects, government departments, and contractors in Himachal Pradesh, overseeing 200 dealers and distributors.
- Achieved and surpassed sales targets consistently, contributing significantly to the company’s growth and profitability.
- Provided training and mentorship to new sales staff, sharing knowledge and best practices to enhance team performance.
- Studied competitors to develop innovative selling strategies.
Area Sales Manager
NITCO TILES LTD
CHANDIGARH
07.2016 - 03.2018
- Managed regional sales strategies, increasing market share for sanitaryware products.
- Developed and implemented strategic sales plans to accommodate corporate goals.
- Analyzed market trends, uncovering growth opportunities in the sanitaryware sector.
- Identified new business opportunities through networking, expanding regional client base.
- Monitored sales team performance and provided effective training to help each reach targets.
- Conducted regular sales meetings to review progress and address challenges faced by the team.
- Collaborated with marketing teams to align sales initiatives with promotional activities.
Channel Sales Manager
Goodlass Nerolac Paint (Kansai Nerolac Paints) Limited
02.2012 - 06.2016
- Developed strategic partnerships with key distributors and retailers.
- Developed and executed plans and action items to boost channel partner revenue and cultivated close business relationships with partners, leading to increased loyalty and retention.
- Managed sales forecasts and inventory levels for optimal channel performance.
- Facilitated channel sales activities, enhancing product distribution across multiple channels.
- Coordinated marketing initiatives to increase brand visibility and engagement in retail spaces.
- Implemented a system for tracking orders and monitoring fulfilment status, improving operational transparency.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Conducted market research and reported on competitors.
Channel Sales Manager
sgl machinery ltd
02.2010 - 02.2012
- Developed channel sales strategies that increased market penetration
- Analysed sales data to identify trends, forecast demand, and set targets for channel sales.
- Implemented channel partner incentive programmes to motivate and reward top-performing partners.
- Led training sessions for channel partners on product features, benefits, and sales techniques.
Education
MBA/PGDM - Marketing Management
Punjab Technical University
PUNJAB01-2010
B.A -
Himachal Pradesh University
MANDI01-2007
Skills
- Sales strategy development
- Channel strategy development
- Market analysis
- Sales forecasting
- Customer relationship management
- Retail Sales
- Channel management
- Project management
- Operational efficiency
- Resource allocation
- Strategic planning
- Team leadership
- Team Management
- Training and development
- Performance monitoring
- Area Sales Management
- Distribution Network
- Negotiation skills
- Problem resolution
- Business Development
- Marketing
- Channel management
Custom
- hindi
- punjabi
- English
- Hindi
- Punjabi
Certification
PROJECT MANAGMENT
Languages
English
Intermediate
B1
Timeline
SR MANAGER
NITCO LTD
06.2025 - Current
Senior Manager
Magicrete Building Solution
04.2019 - 05.2025
Area Sales Manager
Cera Sanitaryware Ltd.
04.2018 - 04.2019
Area Sales Manager
NITCO TILES LTD
07.2016 - 03.2018
Channel Sales Manager
Goodlass Nerolac Paint (Kansai Nerolac Paints) Limited
02.2012 - 06.2016
Channel Sales Manager
sgl machinery ltd
02.2010 - 02.2012
MBA/PGDM - Marketing Management
Punjab Technical University
B.A -
Himachal Pradesh University