Patanjali Kumar
Deputy General Manager
KOLKATA
Summary
Dynamic management professional with over 22 years of experience in sales and business development within the consumer products sector, including textiles, lifestyle products, luggage, and consumer goods across South, East, and Maharashtra regions. Proven ability to think strategically and creatively to identify and capitalize on sales opportunities, supported by a strong track record in analyzing market trends and formulating effective selling strategies that enhance revenue and market share. Currently serving as Branch Sales Manager at Modenik Lifestyle Pvt Ltd (formerly Dixcy Textile Pvt Ltd), with extensive experience managing channel sales for renowned brands such as DIXCYLET, ENAMOUR, RUPA, DOLLAR, CROSS Pen, and SAFARI Bags. Recognized for leadership in team collaboration, customer relationship management, and strategic planning while consistently delivering results through effective communication and problem-solving skills.
Overview
21
21
years of professional experience
3
3
Languages
Work History
Branch Sales Manager Kolkata/ Pune (in DIXCY ZSM Tirupur/Kolkata, East, south, MH, GJ region, textile)
Modenik Lifestyle Pvt Ltd. (Formerly Dixcy Textile 2015-2020)
05.2023 - Current
- Responsible for setting budgets, monitoring the actual’s, analyzing them and taking corrective action to ensure maximum achievements.
- Ensuring successful accomplishment of set business targets in the face of growing competition; bringing out USP of products and services to achieve higher sales value.
- Implementation of sales strategies at ground level by motivating, training and guiding the team in obtaining the sales goal.
- Identifying and appointing channel partners, mapping of retail market, executing strategies to drive sales.
- Assisting Trade marketing team in designing various Primary and secondary schemes with short term as well as long term objective.
- Ensure timely collection of outstanding by reviewing with agents and frontline managers.
- Reviewing the performance of distributors through managers and checking on the gaps and seek reasons and actionable steps to close the gaps.
- A goal – oriented individual with excellent communication, interpersonal skills & leadership skill; ability to lead a team of 30 members
- Working closely with the sales team, distributor and retailers to increase the market share by increasing the coverage Managing entire process of sales and subsequently collecting feedback about the product line in the given territory.
Zonal Sales Manager (East, Textile)
Rupa and Company Ltd.
Kolkata
06.2022 - 04.2023
- Appointing, training and managing the sales team with existing team and pushing them to wholesale to retail sales.
- Expanding network of distributor by 5 percent and managing them to retail oriented sales across assigned territories
- Designing promotional scheme to increase the product width in retail to decrease the dependency on selected range.
- Monitoring the performance of sales team and motivating the members to achieve the numbers.
- Ensure timely collection of outstanding by reviewing with agents and frontline managers.
National Sales Manager (Kolkata, Eastern State, Textile)
Dollar Industries Ltd.
Kolkata
12.2020 - 06.2022
- Setting up of sales team 20 individual, managing, training, and providing overall guidance to the sales team of an assigned territory.
- Identifying channel partners to expand distributor network, to get the desired sales and growth.
- Identifying streams for revenue growth & developing marketing plans to build consumer preference.
- Setting up of sales target as per the opportunities available to the brand and product to be achieved by the sales team
- Monitoring the performance of sales team and motivating the members to achieve the numbers.
Deputy Zonal Sales Manager (Lifestyle Product and Appliances)
Salora International Ltd.
Bangalore
09.2014 - 07.2015
- Managing primary sales as well as secondary sales for the distribution network of assigned territory for distribution
- Monitoring stock position at distributors and CFA location, identification of slow/nonmoving stock
- Marketing feedback (product related/ consumer feedback) in relation to products to be shared with the management team.
- Identified potential areas of growth within existing markets by analyzing sales data patterns.
- Introduced new products to the market, effectively managing launch campaigns and promotional activities.
Territory Manager (Bangalore, Karnataka, Kerala, TN and AP)
HDPL (A Jashanmal Group subsidiary, for cross products)
Bangalore
02.2012 - 09.2014
- Managing primary sales as well as secondary sales for the distribution network of assigned territory for distribution
- Working with key accounts with the help of distributors, so that the product is well distributed in the market, Retain accounts through the development of strong relationships with key decision makers.
- Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.
Dy. Area Sales Manager (Bangalore, Karnataka and Goa)
Safari Sales Pvt. Ltd. (Consumer Durable, Luggage)
Bangalore
10.2008 - 02.2012
- Managing the entire process of Sales, marketing and administrative operations for Karnataka and Goa.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
Senior Executive Sales and Marketing (Bangalore, Karnataka, A.P. and Kerala)
ELID Security Electronics Pvt. Ltd. (Security Systems)
Bangalore
04.2006 - 10.2008
- Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.
- Cultivated a culture of continuous improvement by promoting open communication channels for feedback from all levels within the organization.
Sales Officer (Bangalore)
When-It-Strike Crisis Management Pvt. Ltd (Fire Safety Products)
Bangalore
10.2004 - 04.2006
- Boosted sales performance by identifying and targeting high-potential leads.
Education
MBA - Marketing & Finance
Acharya Institute of Management Sciences
Bengaluru01.2004
B.Sc - Physics
P K Roy Memorial College
12.1999
Skills
Accomplishments
- Managed to get a growth of 10 percent with a relatively new team at Modenik Lifestyle for assigned territory in last two years.
- Achieved the growth rate of over 20% (CAGR) across the territory in DIXCY (Bihar JH NE and WB).
- Built a strong sales team, whose contribution in secondary is more than 40 % of primary, across the territory Modenik
- Developed a new channel of business, which was implemented across the organization at CROSS (Jewelry stores in Karnataka and Kerala).
- Increased my territories dealer base by 30 percent, hence increasing the distribution business by 20% at CROSS.
- With safari consistent track record of success including increasing the sales by 10-15% every year (Karnataka/Goa/Kerala).
- Handled and executed orders for key accounts like ONGC, Canara bank, Axis bank, Josco jeweller in Safari etc.
Personal Detail
- Date and place of Birth: 1977-09-20, Dhanbad (Jharkhand)
- Current Location: Kolkata / Bangalore
Timeline
Branch Sales Manager Kolkata/ Pune (in DIXCY ZSM Tirupur/Kolkata, East, south, MH, GJ region, textile)
Modenik Lifestyle Pvt Ltd. (Formerly Dixcy Textile 2015-2020)
05.2023 - Current
Zonal Sales Manager (East, Textile)
Rupa and Company Ltd.
06.2022 - 04.2023
National Sales Manager (Kolkata, Eastern State, Textile)
Dollar Industries Ltd.
12.2020 - 06.2022
Deputy Zonal Sales Manager (Lifestyle Product and Appliances)
Salora International Ltd.
09.2014 - 07.2015
Territory Manager (Bangalore, Karnataka, Kerala, TN and AP)
HDPL (A Jashanmal Group subsidiary, for cross products)
02.2012 - 09.2014
Dy. Area Sales Manager (Bangalore, Karnataka and Goa)
Safari Sales Pvt. Ltd. (Consumer Durable, Luggage)
10.2008 - 02.2012
Senior Executive Sales and Marketing (Bangalore, Karnataka, A.P. and Kerala)
ELID Security Electronics Pvt. Ltd. (Security Systems)
04.2006 - 10.2008
Sales Officer (Bangalore)
When-It-Strike Crisis Management Pvt. Ltd (Fire Safety Products)
10.2004 - 04.2006
MBA - Marketing & Finance
Acharya Institute of Management Sciences
B.Sc - Physics
P K Roy Memorial College
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