Pathan Sajeed Khan
Senior Digital Marketing Professional
Hyderabad
Summary
Dynamic Senior Manager with over 9 years at Adsiduous Media, excelling in search campaign management and media buying strategies. Achieved $5M+ monthly revenue through advanced keyword research and team leadership. Proven ability to optimize performance and drive growth, delivering significant uplifts in ROAS while fostering collaborative relationships.
Overview
8
8
years of professional experience
Work History
Senior Manager
Adsiduous Media
2017.12 - Current
- 8+ years of hands-on experience managing and scaling search arbitrage feeds across Media.net (Yahoo), Bing, and Google ecosystems.
- Scaled search arbitrage operations across Yahoo, Bing, and AFD feeds to generate $5M+ in monthly revenue, optimizing high-RPC keyword clusters and geo-targeted campaigns.
- Successfully scaled Media.net and Bing feeds to multi-million dollar monthly revenues through advanced keyword research and different media buying strategies.
- Optimized Google feed partnerships including Ads.com, Sedo, System1, Domain Active, and Tonic, driving consistent growth in RPC and CTR across verticals.
- Led high-volume arbitrage campaigns with daily spend exceeding $100K, balancing feed quality, compliance, and monetization efficiency.
- Built and led a 20-member media buying team, transitioning from solo execution to full-stack leadership across media buying, analytics, and feed management.
- Negotiated and managed revshare agreements with feed providers and traffic partners, ensuring scalable and profitable relationships.
- Delivered 30–50% uplift in ROAS through keyword research and Optimisation, feed segmentation, and real-time bid optimization.
Media Buyer
GenY Medium
2017.06 - 2017.11
- Spearheaded comprehensive on-page and off-page SEO strategies for Apollo Brand and Ikeva Co-working Spaces, driving consistent growth in organic traffic.
- Conducted in-depth keyword research and competitor analysis to optimize site architecture, meta tags, and content hierarchy.
- Implemented technical SEO enhancements including schema markup, page speed optimization, and mobile responsiveness improvements.
- Built and managed high-quality backlink profiles through strategic outreach, guest posting, and local citations.
- Collaborated with content teams to align blog and landing page content with SEO goals, increasing keyword rankings across targeted verticals.
- Monitored performance via Google Search Console, SEMrush, and Ahrefs, delivering actionable insights and monthly reporting to stakeholders.
Skills
Search Campaigns Management
Keyword Research
Media Buying Strategies
Meta Ads Expert
Market Analysis
Native Ads Expert
Timeline
Senior Manager
Adsiduous Media
2017.12 - Current
Media Buyer
GenY Medium
2017.06 - 2017.11