Pathan Sajeed Khan
Senior Digital Marketing Professional
Hyderabad
Summary
Dynamic Senior Manager with over 9 years at Adsiduous Media, excelling in search campaign management and media buying strategies. Achieved $5M+ monthly revenue through advanced keyword research and team leadership. Proven ability to optimize performance and drive growth, delivering significant uplifts in ROAS while fostering collaborative relationships.
Overview
8
8
years of professional experience
Work History
Senior Manager
Adsiduous Media
12.2017 - Current
- 8+ years of hands-on experience managing and scaling search arbitrage feeds across Media.net (Yahoo), Bing, and Google ecosystems.
- Scaled search arbitrage operations across Yahoo, Bing, and AFD feeds to generate $5M+ in monthly revenue, optimizing high-RPC keyword clusters and geo-targeted campaigns.
- Successfully scaled Media.net and Bing feeds to multi-million dollar monthly revenues through advanced keyword research and different media buying strategies.
- Optimized Google feed partnerships including Ads.com, Sedo, System1, Domain Active, and Tonic, driving consistent growth in RPC and CTR across verticals.
- Led high-volume arbitrage campaigns with daily spend exceeding $100K, balancing feed quality, compliance, and monetization efficiency.
- Built and led a 20-member media buying team, transitioning from solo execution to full-stack leadership across media buying, analytics, and feed management.
- Negotiated and managed revshare agreements with feed providers and traffic partners, ensuring scalable and profitable relationships.
- Delivered 30–50% uplift in ROAS through keyword research and Optimisation, feed segmentation, and real-time bid optimization.
Media Buyer
GenY Medium
06.2017 - 11.2017
- Spearheaded comprehensive on-page and off-page SEO strategies for Apollo Brand and Ikeva Co-working Spaces, driving consistent growth in organic traffic.
- Conducted in-depth keyword research and competitor analysis to optimize site architecture, meta tags, and content hierarchy.
- Implemented technical SEO enhancements including schema markup, page speed optimization, and mobile responsiveness improvements.
- Built and managed high-quality backlink profiles through strategic outreach, guest posting, and local citations.
- Collaborated with content teams to align blog and landing page content with SEO goals, increasing keyword rankings across targeted verticals.
- Monitored performance via Google Search Console, SEMrush, and Ahrefs, delivering actionable insights and monthly reporting to stakeholders.
Skills
Timeline
Senior Manager
Adsiduous Media
12.2017 - Current
Media Buyer
GenY Medium
06.2017 - 11.2017