PAUL CHERIAN
Kakkanad
Summary
Dynamic sales professional with a proven track record at Repos Energy, excelling in dealer management and sales strategy. Achieved significant sales growth and forged strategic partnerships, while enhancing customer relationships. Expertise in market analysis and product training drives results, ensuring high levels of client satisfaction and operational excellence.
Overview
22
22
years of professional experience
Work History
Associate Lead Sales – Tamil Nadu & Kerala
Repos Energy
Coimbatore
06.2024 - Current
- Increased regional sales and improved dealer management for Tamil Nadu and Kerala as part of the joint venture with Cummins India Ltd. for Repos-managed Datums (RFDS).
- Successfully onboarded dealers of Tata Motors Ltd. in Tamil Nadu and Kerala for exclusive selling of RFS and RFD.
- Formed key strategic partnerships with JN Machineries and Sunita Sales (Cummins Dealers) for the Tamil Nadu and Kerala regions.
- Develop and implement strategic sales plans to identify and seize new business opportunities.
- Cultivate and maintain long-term relationships with clients to ensure high levels of customer satisfaction.
- Work closely with cross-functional teams (Marketing, Product, Operations) to enhance overall sales efforts.
- Conduct training programs for Cummins and Tata Motors dealers’ field staff, boosting product knowledge and sales efficiency.
Deputy Manager Sales – Coated Fabrics Division (Tamil Nadu)
Garware Technical Fibres Ltd
Madurai
09.2021 - 04.2024
- Appointed 3 new dealers in Coimbatore, Tirupur, and Thanjavur, expanding the coated fabrics business.
- Grew coated fabrics sales from 10 MT to 15 MT and rope business from 35 MT to 45 MT.
- Successfully launched new products including Guru Kool and PPMF ropes, ensuring consistent monthly billing of 3 MT.
- Managed sales and operations for Nylon Tarpaulin and Transport Rope, ensuring profitable sales processes.
- Developed and executed promotional activities, engaging with consumers and dealers.
- Led a team of three Territory Sales In-Charges, motivating them to achieve targets.
Executive Sales – Goodyear Tyres
Saud Bahwan Group
Muscat
09.2012 - 04.2020
- Instrumental in appointing 1 new Sub-Distributor and 8 new dealers, expanding the dealer network significantly.
- Increased average tyre sales from 700 to 2,500 tyres per month.
- Oversaw regional operations, ensuring adherence to company SOPs and managing sales processes effectively.
- Developed pricing strategies in response to market conditions and competitor activities.
- Organized consumer meets and promotional campaigns to strengthen brand visibility and market penetration.
Business Manager – Kerala
Birla Tyres
04.2011 - 07.2012
- Appointed 2 separate CFAs for Two-Wheeler and Three-Wheeler tyres, resulting in a focused approach for each segment.
- Successfully appointed 3 new distributors and 19 new dealers.
- Grew average tyre sales from 850 to 2,500 tyres per month.
- Managed sales activities across Kerala, achieving monthly and annual sales targets.
- Built strong business relationships with dealers, recruited and trained sales staff, and planned marketing activities.
- Streamlined receivables, minimizing financial risk for the company.
Sales Executive – Kerala & Tamil Nadu
MRF Ltd
02.2005 - 07.2010
- Successfully managed a network of 63 dealers across Kerala and Tamil Nadu, achieving sales targets and operational excellence.
- Developed promotional ideas to improve sales performance of underperforming dealers.
- Oversaw product performance analysis and competitive market research to optimize sales efforts.
- Managed sales and distribution for MRF’s tyre portfolio across the region.
- Organized dealer training programs and market studies to enhance sales and operational efficiency.
- Handled key institutional and government accounts while managing consumer forum cases.
Executive – Product Management
CIPLA Ltd
Bangalore
04.2003 - 12.2004
- Developed product marketing strategies and promotional campaigns.
- Supported product management teams in market analysis and customer engagement initiatives.
Education
MBA - Marketing
National Institute of Retail Management
Bangalore, IndiaBachelor of Computer Applications -
Bharathiar University
Coimbatore, IndiaSkills
- Sales strategy
- Dealer management
- Customer relationship management
- Market analysis
- Product training
- Promotional activities
Languages
- English
- Hindi
- Malayalam
- Tamil
Timeline
Associate Lead Sales – Tamil Nadu & Kerala
Repos Energy
06.2024 - Current
Deputy Manager Sales – Coated Fabrics Division (Tamil Nadu)
Garware Technical Fibres Ltd
09.2021 - 04.2024
Executive Sales – Goodyear Tyres
Saud Bahwan Group
09.2012 - 04.2020
Business Manager – Kerala
Birla Tyres
04.2011 - 07.2012
Sales Executive – Kerala & Tamil Nadu
MRF Ltd
02.2005 - 07.2010
Executive – Product Management
CIPLA Ltd
04.2003 - 12.2004
MBA - Marketing
National Institute of Retail Management
Bachelor of Computer Applications -
Bharathiar University
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