PAWAN KUMAR SONI
Area Manager Channel Sales
Varanasi
Summary
Dynamic Channel and Retail Sales professional with over 15 years of experience in leading consumer durables and electronics brands. Expertise in channel development, dealer management, and sales planning, with a strong track record of driving growth across Western UP, Purvanchal, and Uttarakhand. Recognized for exceptional leadership skills and a proactive approach to strategic planning and problem-solving, consistently achieving demanding targets through effective team coordination and resource management. Committed to optimizing operational efficiency and fostering collaboration to adapt to evolving business needs while delivering measurable results.
Overview
1
1
Language
17
17
years of professional experience
Work History
Deputy Manager
Blue Star Ltd.
02.2016 - Current
- Manage channel sales and expand dealer network across assigned territories.
- Build and execute monthly/quarterly/annual sales plans; ensure target achievement.
- Oversee inventory management/stock reconciliation and cash processes.
- Drive retail operations including visual merchandising and in-store execution.
- Develop, train, and motivate on-ground sales teams; monitor productivity.
- Coordinate schemes, promotions, and new product launches with channel partners.
- Prepare and share daily/periodic sales reports with Head Office (MIS).
Senior Sales Officer
Lloyd Electric & Engineering Ltd.
05.2011 - 02.2016
- Handled retail and channel sales operations; expanded dealer footprint.
- Implemented marketing schemes and trade promotions to drive sell-in/sell-out.
- Managed dealer relationships, secondary sales tracking, and territory coverage.
Sales Officer
LG Electronics India Pvt. Ltd.
09.2009 - 05.2011
- Awarded “Best Performance & Branch Topper – 2010”.
Education
M.A. - Economics
C.S.J.M. University
Kanpur01.2007
B.A. - undefined
C.S.J.M. University
Kanpur01.2005
12th - undefined
U.P. Board
Allahabad01.2002
10th - undefined
U.P. Board
Allahabad01.2000
Skills
Channel Development & Dealer Management
Retail Operations & Visual Merchandising (VM)
Sales Planning, Forecasting & Target Achievement
Inventory/Stock Control
Scheme/Promotion Implementation
Cost analysis and savings
Operations management
Performance improvements
Sales strategies
Staff training and development
Recruiting skills
Interests
Traveling; continuous professional learning and market exposure
AWARDS
Best Performance & Branch Topper (2010) — LG Electronics India Pvt. Ltd.
Disclaimer
Place: Date: (Pawan Kr. Soni)
REGIONS MANAGED
- Western Uttar Pradesh
- Purvanchal
- Uttarakhand
Timeline
Deputy Manager
Blue Star Ltd.
02.2016 - Current
Senior Sales Officer
Lloyd Electric & Engineering Ltd.
05.2011 - 02.2016
Sales Officer
LG Electronics India Pvt. Ltd.
09.2009 - 05.2011
10th - undefined
U.P. Board
12th - undefined
U.P. Board
B.A. - undefined
C.S.J.M. University
M.A. - Economics
C.S.J.M. University