PEEYUSH TIWARI
Gurugram
Summary
A focused professional with nearly 14 years of experience; targeting assignments in Marketing with an organization of high repute
Displayed success in developing and executing digital marketing strategies for global brands across diverse industries, driving increased engagement, traffic, and revenue Proficient in leveraging various digital channels, including SEO, PPC, social media, email marketing, and content marketing, to achieve business objectives and KPIs Proven track record of planning & executing multi-media campaigns for objective-oriented ROI-based marketing plans; managing profit center operations to achieve business objectives and ensure top and bottom-line profitability & EBITDA targets Led the Search Engine Marketing (SEM) and Search Engine Optimization (SEO) initiatives to drive traffic to the company website, resulting in a 60% increase in site traffic Conceived and executed strategic marketing and communications plans that captured significant market share, achieving a year-on-year increase of 7% and maintaining an average market share of 49% Experienced in effectively managing online platforms such as Google Ads and Facebook Ads to increase brand awareness, leads and drive sales Experienced in managing cross-functional teams and collaborating with stakeholders, including C-level executives, to ensure alignment and achieve shared goals Skilled in managing budgets and allocating resources effectively, delivering results within tight deadlines and with a focus on cost efficiency Possess capability to stay up-to-date with the latest trends, technologies, and best practices in digital marketing, applying them to deliver innovative and impactful campaigns Excellent communication and presentation skills, capable to convey complex concepts to diverse audiences and build strong relationships with clients and partners Passionate about driving positive change and making a meaningful impact through digital marketing, with a track record of success in achieving business and social impact goals
Overview
15
15
years of professional experience
1
1
Certification
Work History
Director - Biddable Media
Ethinos Digital Marketing Pvt Ltd
04.2025 - Current
- Directed a group of 12 specialists in executing paid marketing campaigns for a diverse client base of nine.
- Formulated and applied Paid Media Strategy to oversee monthly budget of over 12 crores INR distributed among 13+ Ad accounts on Google, Facebook & LinkedIn .
- Developed optimization strategy for major client in matrimonial sector, boosting quality profiles by 20% while reducing cost per acquisition by 30% within one month.
- Crafted optimization strategy for Pharma client's app campaign, boosting app installs by 15% and enhanced ROAS from 8x to 9.7x within one month .
- Developed campaign strategy for recruitment-focused corporate which helping in scaling campaigns by 20% and reducing customer acquisition cost by 12%.
- Automated reports for three clients, reducing manual efforts by 80% which decreased TAT for reporting to under two hours .
- Managed marketing projects through cross-functional coordination.
Group Head (Digital)
AdGlobal360 Pvt Ltd
10.2023 - 04.2025
- Led team of 20+ digital marketing experts to oversee Hyperlocal Marketing for major Automobile Client.
- Formulated and applied Paid Media Strategy to oversee monthly budget of over 5 crores INR distributed among 3500+ Ad accounts on Google and Facebook.
- Implemented a strategy to continuously monitor and optimize Ad accounts, reducing Average Cost per Lead by 35%.
- Developed strategy to generate over 175,000 web leads monthly for client with qualification rate exceeding 50%.
- Oversaw technical integration of CAPI on Meta and OCI on Google, enhancing Qualified Sales leads by 17%.
- Collaborated with various departments to oversee marketing initiatives.
- Managed efforts of 15 SEO professionals to implement SEO strategies on 2500+ client sites.
- Collaborated with technical teams to oversee 3000+ client micro websites.
- Directed creative teams in establishing digital marketing processes, resulting in improved client strategies.
- Formulated strong approach to provide clients with required reports efficiently.
Senior Manager Digital Marketing
MediaMantra Pvt Ltd
05.2023 - 10.2023
- Oversaw team of five in executing digital marketing plans derived from market insights.
- Partnered with cross-functional groups to optimize digital content for marketing initiatives.
- Managed team of three SEO specialists to optimize 17 client websites, resulting in over 80% increase in traffic.
- Managed monthly digital advertising budget exceeding 25 lacs across 60+ campaigns with a focus on sales, lead generation, and brand awareness.
- Collaborated with creative team to design client-specific creatives.
Freelance Digital Marketing
.
03.2022 - 04.2023
- Collaborated with clients to evaluate current business conditions and offered strategic marketing advice.
- Oversaw 24 social media profiles on Facebook, Instagram, and Twitter.
- Managed and enhanced performance of five Google Ad accounts with monthly budgets averaging 1.2 lakh.
- Leveraged previous expertise to enhance lead generation for the clients and boosting market presence.
Manager - Marketing
Haldirams Manufacturing Co. Pvt. Ltd.
08.2020 - 01.2022
- Managed a team of 6 marketing professionals to formulate and execute effective marketing strategies based on market intelligence & analysis, resulting in increased product sales
- Coordinated with multiple departments to produce and refine content for digital and traditional platforms.
- Collaborated with marketing agencies to achieve effective execution of campaigns across multiple media platforms.
- Performed keyword analysis to pinpoint impactful search phrases for SEO, boosting site visits.
- Coordinated with restaurant teams to elevate outlet presence in multiple areas.
- Analyzed marketing mix to establish long-term growth plans for the brand.
- Spearheaded the development and execution of marketing initiatives and strategies, creating short-term and long-term budgets and business plans that achieved organizational goals of 20% volume growth in the western snacks/bridge category YOY during COVID times
- Increased market-share by 5% in premium segments over two years through customer-focused product development and targeted marketing campaigns.
- Spearheaded the successful market launch of a range of innovative products, including Mexilla and several new peanut variants, by identifying market opportunities, collaborating with plant teams, and developing compelling campaigns across digital and traditional media
Asst. General Manager (General)
Food Corporation of India
10.2011 - 07.2020
- Directed divisional offices with a team of over 400 employees during field postings
- Led the design and implementation of Depot Online system which was done under Digital India Initiative of GOI. The project helped in bringing over 19,000 Food Grain Depots online and helped in efficient tracking of Food Grain availability at Pan-India level on Real Time basis.
- Coordinated with State Government and agencies to manage food grain procurement and distribution.
- Collaborated with multiple teams to meet MoU targets set by the ministry and senior offices.
Branch Sales Manager
ICICI Bank Ltd.
06.2010 - 10.2010
- Directed a group of 12 specialists in executing paid marketing campaigns for a diverse client base of nine.
- Formulated and applied Paid Media Strategy to oversee monthly budget of over 12 crores INR distributed among 13+ Ad accounts on Google, Facebook & LinkedIn .
- Developed optimization strategy for major client in matrimonial sector, boosting quality profiles by 20% while reducing cost per acquisition by 30% within one month.
- Crafted optimization strategy for Pharma client's app campaign, boosting app installs by 15% and enhanced ROAS from 8x to 9.7x within one month .
- Developed campaign strategy for recruitment-focused corporate which helping in scaling campaigns by 20% and reducing customer acquisition cost by 12%.
- Automated reports for three clients, reducing manual efforts by 80% which decreased TAT for reporting to under two hours .
- Managed marketing projects through cross-functional coordination.
Education
Executive Program - Digital Marketing & Strategy
IIM
02.2023
PGDBM - Marketing
SIMSREE
Mumbai04.2010
BBA - Management
C.S.J.M. University
Kanpur05.2008
Skills
- Strategic planning
- People management
- Operations management
- Decision-making
- Relationship building
- Verbal and written communication
- Employee development
- Goal setting
- Budget management
- Business planning
- Resource allocation
- Analytical thinking
- Process improvement
Certification
- HubSpot Academy Certificate in Inbound Marketing and Optimization, 09/01/22
- Google Campaign Manager certification, 07/01/22
- Google Ads Search certification, 07/01/22
- Google Ads Video certification, 07/01/22
- Google Ads Display certification, 07/01/22
Languages
English
Hindi
Personal Information
Date of Birth: 10/09/84
Internship
May - July '09. Worked as Intern, Haldiram's Pvt. Ltd., Gurugram, Contributed in development & launch of a new product line for Haldiram's such as 'Panga'.
Timeline
Director - Biddable Media
Ethinos Digital Marketing Pvt Ltd
04.2025 - Current
Group Head (Digital)
AdGlobal360 Pvt Ltd
10.2023 - 04.2025
Senior Manager Digital Marketing
MediaMantra Pvt Ltd
05.2023 - 10.2023
Freelance Digital Marketing
.
03.2022 - 04.2023
Manager - Marketing
Haldirams Manufacturing Co. Pvt. Ltd.
08.2020 - 01.2022
Asst. General Manager (General)
Food Corporation of India
10.2011 - 07.2020
Branch Sales Manager
ICICI Bank Ltd.
06.2010 - 10.2010
Executive Program - Digital Marketing & Strategy
IIM
PGDBM - Marketing
SIMSREE
BBA - Management
C.S.J.M. University