Pooja Narvekar
Account Manager - Insights
Thane
Summary
Accomplished account manager with a track record in client retention and portfolio management, overseeing accounts upward of INR 5 Cr. Highly skilled researcher, proficient in monitoring brand health and devising strategies to enhance brand equity. Collaborative professional who is proficient in all facets of research, encompassing sample design, research process, and the effective application of research output for clients in FMCG, Pharmaceuticals, and Automotive sectors.
Overview
9
9
years of professional experience
5
5
Cr+ Annual Portfolio management
Work History
Account Manager, Insights
Kantar
03.2023 - Current
- Agile market researcher, who is adept in tracking brand health and offering solutions for improving brand equity of FMCG, Pharmaceuticals and Automotive clients
- Helped clients to identify opportunities, get ahead of its competitors and measure what matters to accelerate growth
- Worked with Cross-functional teams to churn important insights to help clients meet their business objectives
- Effectively led a team of researchers, cultivating their skill sets to operate autonomously to deliver exceptional results
Senior Research Manager
Kantar
07.2021 - 03.2023
- Skilled at analyzing survey data and synthesizing findings from multiple studies, translating them into actionable insights to support clients in achieving strategic objectives
- Proficient in planning and executing entire project life cycle starting from interpreting objectives, designing quantitative research methods, data interpretation, and offering actionable recommendations across offline and online methodologies
- Demonstrated proficiency in managing Brand Health studies spanning diverse categories such as FMCG, Health Supplements, Pharmaceuticals, and more.
Sr. Research Executive
NielsenIQ
11.2015 - 06.2021
- Succeeded in helping automotive giants to segment different Commercial Vehicle subcategories and streamline action plan basis respective category drivers
- Analyzed survey data to find trends across automotive categories – Tractors, Personal Vehicle, Commercial Vehicle, & Batteries.
- Championed Winning Brand proprietary techniques for Brand equity.
Education
Master of Management Studies (MMS) - Marketing -
M.E.T. Institute of Management
Mumbai University 08.2013 - 08.2015
Bachelor in Engineering (Electronics And Telecomm) -
SKNCOE (Sinhagad)
University Of Pune 08.2008 - 08.2012
Skills
Market research tools - IBM Survey Reporter, Brand Map and Q Tool
Strategic Insights and Business recommendations
Critical thinking and problem solvingEmotional intelligenceBrand Health Tracking & Innovation specialist
Advertisement evaluation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
“We are surrounded by data, but starved for insights.”
~ Jay Baer
Work Preference
Work Type
Full TimeLocation Preference
HybridLanguages
English
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Interests
Dancing
Singing
Timeline
Account Manager, Insights
Kantar
03.2023 - Current
Senior Research Manager
Kantar
07.2021 - 03.2023
Sr. Research Executive
NielsenIQ
11.2015 - 06.2021
Master of Management Studies (MMS) - Marketing -
M.E.T. Institute of Management
08.2013 - 08.2015
Bachelor in Engineering (Electronics And Telecomm) -
SKNCOE (Sinhagad)
08.2008 - 08.2012