Branch sales professional driving retail banking growth through liabilities products, lead conversion, and relationship management. Leads branch sales activity by coordinating a team of 6, maintaining customer and competitor intelligence, and running marketing promotions that support acquisition. Ready for Senior Branch Sales Manager responsibility across larger sales targets and branch coverage.
Overview
1
1
Certification
20
20
years of professional experience
Work History
Branch Sales Manager (Sr. BSM)
Axis Bank LTD
10.2019 - Current
Manage [number] retail and liability sales activities across the branch portfolio.
Lead a team of 6 Branch Development Officers across daily sales execution and follow-up.
Maintain customer prospect and competitor databases to support branch targeting and market tracking.
Implement marketing promotions to strengthen branch visibility and support new account growth.
Drive volume and revenue goals through customer acquisition and relationship management.
Use MIS reporting and office tools to track CASA+TPP process activity and branch performance.
Branch Deputy Manager (BDM)
Equitas Small Finance Bank Ltd.
04.2018 - 10.2019
Managed a team of 5 Branch Development Executives supporting retail and liability product sales.
Drove volume and revenue goals through customer acquisition and relationship management in branch sales.
Maintained customer, prospect, and competitor databases to support marketing promotions and competitor analysis.
Generated new relationships by converting customer referrals, marketing leads, and self-generated leads into branch business.
Supported branch operations across CASA and TPP processes while managing day-to-day retail banking activity.
Coordinated MIS reporting and Microsoft Office documentation to track performance and maintain sales records.
Implemented local marketing promotions to strengthen customer acquisition and support liability product growth.
Relationship team Leader (RTL)
YES BANK LTD
01.2017 - 10.2017
Oversaw retail and liability product sales to align customer needs with branch business goals.
Supervised a team of 5 client relationship partners, coordinating daily outreach and service coverage.
Expanded new business from customer referrals, marketing leads, and self-generated prospects.
Tracked branch sales performance and maintained MIS reporting to support retail banking decisions.
Supported CASA process coordination and day-to-day branch operations for smoother client servicing.
Branch Sales Manager (BSM)
ICICI Bank Ltd.
02.2013 - 12.2016
Managed 22 executives across five branches to support retail and liability product sales operations.
Drove retail customer acquisition and relationship management to meet volume and revenue goals.
Marketed investment products and services to retail customers through targeted branch selling activities.
Maintained customer, prospect, and competitor databases while implementing marketing promotions.
Expanded the retail customer base by converting referrals, marketing leads, and self-generated leads into new relationships.
Assessed customer financial needs and shared findings with the branch manager to guide follow-up action.
Supported branch operations by coordinating sales activity across retail and liabilities products.
PCAT
INDUSIND Bank Ltd.
01.2011 - 02.2013
Generated $[number] in liability product revenue by converting customer referrals, marketing leads, and self-sourced prospects.
Drove [number] retail banking sales per month through customer acquisition, referral follow-up, and branch prospecting.
Built new relationships from customer referrals, marketing leads, and self-generated leads to expand branch business.
Strengthened customer relationships to support repeat business and ongoing branch revenue goals.
Supported branch sales management by tracking pipeline activity, follow-ups, and daily target progress.
Coordinated branch operations management with routine MIS reporting to keep sales updates organized and visible.
Applied competitor analysis and marketing campaign implementation to identify local sales opportunities.
CRP
Yes Bank Ltd.
07.2009 - 12.2010
Generated new business from customer referrals, marketing leads, and self-sourced prospects.
Strengthened relationships through regular follow-up and responsive customer engagement across the sales cycle.
Supported branch sales management by aligning prospect outreach with volume and revenue goals.
Used MIS reporting to track lead sources and sales progress for better follow-through.
Received the Yes Bank Certificate of Appreciation for July 2010 for strong performance and contribution.
Direct Sales Manager
HDFC Bank Ltd.
03.2006 - 06.2009
Managed two branches and aligned daily sales activity across retail and liability products.
Led a team of 10 executives with clear direction on customer outreach and branch execution.
Marketed investment products and services to retail customers through targeted branch-level selling.
Converted customer referrals, marketing leads, and self-generated prospects into new relationships.
Built retail and liability business through consistent follow-up and relationship-based selling.
Used competitor analysis and MIS reporting to track branch performance and sharpen sales focus.
Maintained branch operations while supporting customer conversations and lead follow-up with Office Packages and internet tools.
Education
B.Sc. - undefined
Purvanchal University
Jaunpur
D.B.A. - Diploma in Business Account
EMBA - Marketing & Finance
NIM Institute
Skills
Branch sales management
Retail banking sales
Liability product sales
Customer relationship management
Team leadership
Branch operations management
Sales target achievement
Competitor analysis
Marketing campaign implementation
MIS reporting
Certification
I have also awarded ‘Certificate of Appreciation’ for the month of July 2010 by MD & CEO of Yes Bank (Mr.Rana Kapoor).
Interests
Listening Music and Reading Books
Personal Information
Date of Birth: 5th July, 1981
Marital Status: Married
Custom
Key Player in a team, proactive, result, oriented, fast, learner, strong communication and interpersonal skills. I have successfully used my analytical skills and knowledge of finance, coupled with my strong interpersonal skills, to generate business for the organization.