Prabhakaran R
Coimbatore
Summary
Dynamic Regional Manager with Mahindra Agri Solutions Limited, excelling in agronomy and sales strategies. Proven track record in expanding market reach and enhancing team performance. Skilled in crop advisory and dealer management, fostering strong relationships to drive growth. Achieved significant increases in productivity through innovative agricultural practices and effective training programs.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Regional Manager - RM
Mahindra Agri Solutions Limited (MASL)
01.2017 - 01.2024
- Team handling and business performance: 16 team members with a business of Rs 18 Cr - 22 Cr.
- Promotion of the best agronomy package of practices for high yield in major crops, with farmers under the Productivity Improvement Programme (FUPI).
- Adoption of the fertigation technique with recommended WSF in sugarcane, cotton, and maize, with micro irrigation, for better yield and quality produce.
- Quality agricultural inputs for good integrated nutrient management practices, and farm machinery applications, better management of intercultural operations.
- Field team capability management and farmers' coverage for business expansion is done with major crop productivity tracking, such as maize, paddy, vegetables, watermelon, bajra, red gram, soybean, and pulses.
- Working to strengthen the dealer team on product promotion and sales through methods and result demonstrations to farmers and FPO groups, involving the Agri Dept.
- Working with rental entrepreneurs (REs), location-specific dealers, and a retailer network in promoting GAP with good-quality seeds and mechanized solutions.
- Primary and secondary tillage, RTPs, intercultural operations, harvesting, and post-harvesting solutions with a business of Rs 18 Cr and Rs 22 Cr, respectively, in FY’23 and FY’24.
Senior Territory Manager - Sr TM
Mahindra Agri Solutions Limited (MASL)
Chennai
01.2013 - 01.2017
- Sales and marketing of the best agronomy practices and AppliTrac mechanization solutions.
- Dealer management, channel sales training, and development of Haritima operations.
- Method and result demonstrations, field days, along with FPO’s Ag Dept. and KVKs.
- Crop advisory and mobile app promotions: selection of farmer clusters and FPOs adopts field operations with advanced machinery applications for higher yield.
Field Officer
Rural Technology Business Incubator (RTBI) & Centre for Indian Knowledge Systems (CIKS)
08.2007 - 11.2009
- Company Overview: Division: IITM’s Rural Technology Business Incubator (RTBI), along with the Centre for Indian Knowledge Systems (CIKS), specializes in indigenous knowledge systems and best farming practices.
- Funding: RTBI IIT, Chennai, under GOI aid for the development and promotion of organic farming with ICT tools and agronomy solutions in the development of farmer entrepreneurs.
- Districts covered: Cuddalore, Nagapattinam, Tanjore.
- Specialized in the utilization of wireless ICT technology in extending organic farming in Cuddalore, Nagai, and Chengalpattu districts.
- Promotion of agronomy packages of practices and inputs to the registered farmer-entrepreneurs for major crops, and proper inspection with training and development.
- Outcome: 380 farmers enrolled, and out of 180 farmers, received organic certification through training and implementation, and started with FPO produce marketing through training in Nagai, TN.
- Division: IITM’s Rural Technology Business Incubator (RTBI), along with the Centre for Indian Knowledge Systems (CIKS), specializes in Indigenous Knowledge Systems and best farming practices.
- Funding: RTBI IIT, Chennai, under GOI aid for the development and promotion of organic farming with ICT tools and agronomy solutions in the development of farmer entrepreneurs.
Graduate Agricultural Trainee - GAT
Mahindra & Mahindra Ltd., Farm Equipment Sector (FES)
Hyderabad
12.2008 - 06.2009
- Territory Manager - TM, Coimbatore (Years 2009-2013)
- Division: Product Management and Marketing System (PMMS)
- Appointment of agripreneurs, dealers, and retailers on product marketing specific to agro products.
- Covering major dealers, and the promotion of agri-advisory and crop care chemicals.
- Tailor-made soil testing and fertilizer recommendations for major crops.
- Water-soluble fertilizers and fertigation management schedule.
- Implementation of the best agronomy and mechanization package of practices with progressive farmers, and honoring the highest yield and productivity parameters attained by farmers.
Education
Agricultural Marketing and Accounts Management for Middle Management Executives-MDP - Financial Management
NAARM
Hyderabad12.2013
B.Sc. - Agriculture
Agricultural College & Research Institute
CBE07.2007
Skills
- MS Office
- Agronomy and Extension
- Agricultural Inputs Sales and Marketing
- Sales planning
- Forecasting
- Implementation
- Team building
- Channel development
- Rural branding
- Expansion
- Team management
- Crop advisory
- Field operations
- Dealer management
- Training programs
- Communication skills
- Relationship building
- Regional planning
- Marketing campaigns
Internship Training
- Rural Agricultural Work Experience (RAWE), Sugarcane, Paddy, Pulses crops in Kalingarayan Canal Irrigation Project at Kodumudi, Erode
- Internship, Amuthasurabi Fruit Pulp Industry, Krishnagiri district - Project on contract buying of Mango, processing, making by-products and exporting mango pulp
- Project, Soil reclamation project and community development programme through cooperative movement in Covenant Centre for Development (CCD) of Nagai district
Affiliations
- NSS Volunteer certificate from 2004, AC & RI, TNAU, CBE
- NCC B Certificate, GOI, Coimbatore Battalion
- Various Tamil proficiency certificates were issued during the year 2000
Accomplishments
- Milestone award in Mahindra and Mahindra Ltd,
- MYB Certificate Problem Solving Business Analytical Skill Improvement Program
- Best performance award from TNAU on Farmers Day, honoring the establishment of MASL
Certification
- Agricultural Marketing and Accounts Management for Middle Management Executives - MDP (Dec '13) in NAARM, Hyderabad
Languages
Tamil
First Language
English
Proficient (C2)
C2
Telugu
Intermediate (B1)
B1
Hindi
Beginner (A1)
A1
References
References available upon request.
Timeline
Regional Manager - RM
Mahindra Agri Solutions Limited (MASL)
01.2017 - 01.2024
Senior Territory Manager - Sr TM
Mahindra Agri Solutions Limited (MASL)
01.2013 - 01.2017
Graduate Agricultural Trainee - GAT
Mahindra & Mahindra Ltd., Farm Equipment Sector (FES)
12.2008 - 06.2009
Field Officer
Rural Technology Business Incubator (RTBI) & Centre for Indian Knowledge Systems (CIKS)
08.2007 - 11.2009
Agricultural Marketing and Accounts Management for Middle Management Executives-MDP - Financial Management
NAARM
B.Sc. - Agriculture
Agricultural College & Research Institute
Similar Profiles
ACIDRI GEOFREYACIDRI GEOFREY
Feeds Production Manager at Earthfeeds Agri-solutions SMC LimitedFeeds Production Manager at Earthfeeds Agri-solutions SMC Limited
Temar KilaTemar Kila
HR Officer at Agri Assurance LimitedHR Officer at Agri Assurance Limited
SYED JAKIR USAIN S.SYED JAKIR USAIN S.
Assistant General Manager – South at Inspectorate Griffith India Private Limited, Bureau Veritas (Agri Food and Commodities Division)Assistant General Manager – South at Inspectorate Griffith India Private Limited, Bureau Veritas (Agri Food and Commodities Division)