Prabir Kumar Mukhopadhyay
Summary
Seasoned Zonal Sales Manager with robust experience managing sales teams across multiple territories. Proven track record in implementing innovative strategies to drive growth and exceed sales targets. Strong leadership, strategic planning, and team management skills leveraged to guide teams and impact business bottom line. Adept at fostering customer relationships, improving sales processes, and contributing to long-term business success.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Zonal Sales Manager- East Zone
Vijasu Ecotec Pvt Ltd
Kolkata
04.2024 - Current
- Developed and implemented effective sales strategies to increase market share in the assigned zone.
- Monitored regional sales performance metrics to identify any need for improvement or corrective action.
- Provided training and mentoring to new members of the sales team.
- Organized and conducted regular meetings with distributors, dealers, retailers and other customers in the region.
- Analyzed customer feedback to identify opportunities for product enhancement or development.
- Identified areas of expansion in existing markets as well as identified new business opportunities in untapped markets.
- Enhanced sales volume through skilled support to both new and inactive customers.
Regional Sales Manager
Vijasu Ecotec Pvt Ltd
Kolkata
12.2022 - 03.2024
- Developed strategies and plans for regional sales growth.
- Conducted regular market research to identify customer needs and preferences.
- Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
- Established relationships with key accounts in the region through personal visits and phone calls.
- Cultivated an environment that fostered teamwork among regional sales staff members.
- Provided technical advice and support on product features and benefits to customers.
- Developed and managed regional sales program and market operations.
- Supervised sales strategy, training, team structure and communication of regional sales program.
Regional Agronomy
Yara Fertilizers India Pvt Ltd
Kolkata
01.2018 - 11.2022
- Developing brand of Yara fertilizers and premium products in sustainable way to make a leadership position in Eastern Region Market (Bengal, Bihar, Jharkhand) with a team of 5 area agronomist and one Digital Agronomist with frontline team.
- Facilitated collaboration between agronomists, farmers, and other agricultural professionals & Value Chains collaborations ( like Bayer , Seminis, Pepsico, BLF)
- Provided technical advice on the best practices for soil management and crop production.
- Created detailed reports outlining the progress of various field trials.
- Worked closely with farmers to design crop nutrition plans that would maximize productivity while minimizing environmental impact for better ROI
- Trained staff members on proper application of pesticides, herbicides, fungicides, and fertilizers.
- Organized workshops for local farmers on topics such as sustainable agriculture techniques and integrated plant nutrient management strategies.
- Closely with Marketing to define and execute successful channel programs for optimize channel and expansion of Retail Business ( YCNC) and crop specific nutrition plan establishment .
- Supporting the overall process of management and corporate decision-making to ensure the organization maximizes its top & bottom line with shareholder returns.
Market Development Manager
Tata Chemicals Ltd
Patna
04.2016 - 12.2017
- Developed and implemented market strategies to increase brand awareness and customer loyalty.
- Identified opportunities for product expansion into new markets.
- Analyzed sales data to assess performance of current campaigns and adjust accordingly.
- Created promotional materials such as brochures, flyers, advertisements.
- Negotiated contracts with vendors for advertising services or products.
Assistant Manager
Tata Chemicals Ltd
Midnapore
11.2010 - 03.2016
- Managed 100cr+ Fertilizers Business, 25 Cr+ Agrochemicals ,Specialty Fertilizers , Agri Machinery & Agri Service Dealer and Retail outlets (TKS) network of Midnapore of total 56 channel partner in Midnapore
- Lead the channel partner relationship programme with a team of Dealers, Distributors and Value Added Resellers; ensured accomplishment of overall revenue profit targets in the assigned region; developed material and supervised partner training on key products and services
- Administered 40 Agri-Retails Outlets (Tata Kisan Sansar) with a turnover of 35 cr+ with consistence growth in business
- Ensured Profitability of Hub, Inventory management of Hub and increase in ROI and customer base of the Franchisee
- Successfully launched & established New Products in Market (Specialty Fertilizers, Seeds ,Bio stimulant & fertilizers. )
Assistant Manager -Retail Sales
Tata Chemicals Ltd
Gorakhpur & Bareilly
04.2003 - 10.2010
- Assisted in the development of operational strategies to ensure efficient and productive operations.
- Maintained up-to-date knowledge of company products and services.
- Organized training sessions for franchisees & farmers to familiarize & update them with the new product & service
- Collaborated with management on developing strategic plans for achieving business goals.
- Communicated regularly with customers to gain insights into their needs.
- Created reports on sales trends, inventory levels, and financial data.
- Collaboration with Strategic Business Partners to vertical & horizontal business growth
Senior Sales Officer
Rallis India Ltd
Malda & Siliguri
01.1996 - 03.2003
- Leading sales teams to achieve monthly and quarterly targets.
- Developing and executing strategies for achieving sales objectives.
- Supervising junior staff in their daily activities and providing guidance as needed.
- Organizing promotional events such as trade shows, conferences, seminars.
- Maintaining relationships with existing customers while seeking out new opportunities.
- Experienced with to handle all sorts of Agri -Inputs ( Pesticides, Fertilizers, Seeds, PGR & Micro Nutrients, Bio- Fertilizers and learn to develop product & brand development.
Project Associate
PRADAN NGO
Ranchi
09.1995 - 12.1995
- Provided oversight for the development of project deliverables such as status reports, user guides, and training materials.
- Identified and documented technical issues that arose during the course of the project.
- Provided guidance and support throughout all phases of the project lifecycle.
- Maintained accurate records of all activities related to assigned projects.
Education
MDP ( Management Development Programme) -
Tata Chemicals Ltd ( In House Training )
Mumbai02-2011
Master of Science ( Agriculture) - Agronomy
Visva Bharati University
Shantiniketan08-1995
B. Sc( Agriculture) -
Visva Bharati
Shantiniketan07-1993
Skills
- Sales Targeting
- Brand Development
- Marketing Strategy Development
- Strategic Planning
- Team development & Team leader
- Promotional planning
- Operations Management
- Profit Center Operations
- Channel Management
- Competitors Analysis
- Market Intelligence
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Certification
- Business Excellence Award - Tata Chemicals Ltd
- Best Quality Sale Manager Certificate - Tata Chemicals Ltd & Rallis India Ltd
- Innovation for Product & Brand Development - Yara Fertilizers
DOB
1st Jan ,1971
Soft Skill
- Willing to learn new things
- Motivators
- Decisive
- Leadership
- Analytical
- Team Player
Address
- Natural City, Barddhman,West Bengal, 731303
Timeline
Zonal Sales Manager- East Zone
Vijasu Ecotec Pvt Ltd
04.2024 - Current
Regional Sales Manager
Vijasu Ecotec Pvt Ltd
12.2022 - 03.2024
Regional Agronomy
Yara Fertilizers India Pvt Ltd
01.2018 - 11.2022
Market Development Manager
Tata Chemicals Ltd
04.2016 - 12.2017
Assistant Manager
Tata Chemicals Ltd
11.2010 - 03.2016
Assistant Manager -Retail Sales
Tata Chemicals Ltd
04.2003 - 10.2010
Senior Sales Officer
Rallis India Ltd
01.1996 - 03.2003
Project Associate
PRADAN NGO
09.1995 - 12.1995
MDP ( Management Development Programme) -
Tata Chemicals Ltd ( In House Training )
Master of Science ( Agriculture) - Agronomy
Visva Bharati University
B. Sc( Agriculture) -
Visva Bharati
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