Pradeep Makwana
Sales And Distribution Lead
Ahmedabad
Summary
Accomplished professional with a proven track record in building and managing robust sales and distribution networks. Expertise includes strategic planning, channel development, and relationship management. Demonstrated success in optimizing distribution channels to drive revenue growth and market expansion.
Overview
19
19
years of professional experience
3
3
Languages
Work History
Manager- Marketing (Gujarat)
LABDHI INTERNATIONAL PVT LTD. - Plastic Polymers
05.2022 - Current
- Responsible for managing the Plastic polymer sales business development activities in domestic market
- Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within the plastic polymer industry sector
- Developed and implemented sales and marketing strategies to achieve business goals and attract new customers in the assigned area
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Developed and maintained relationships with customers and suppliers through account development.
- Conduct market research to understand competitors and market trends and provide innovative solutions to improve market presence
- Build and maintain key relationships with potential and current clients to improve customer retention and timely evaluate market position of existing and potential customers
- Coordination with operations team to ensure better customer service and better customer queries resolution
- Planning & Organizing (Sales to Customers, customer visit, MOU planning & tie-up, managing stock-point sales)
- Monitor & Track competitor's activities, market intelligence, analyze end-use market, sectorial study and submit timely MIS reports
- Manage end to end customer life cycle from sales & marketing perspective
- Actively participate in lead generation and leading complete customer onboarding from creating the proposals, presentations, contract negotiations and onboarding
- Responsible for profitability, costs, customer service e.g
- Inventory management for maximizing profitability
- Representing company in trade shows and conferences in the region
- Explore new business opportunities in existing accounts
- Develop and implement new sales initiatives, strategies and programs to capture key demographics
- Continually assess current business distribution channels, develop and evaluate their performance and manage conflict ensuring alignment with area plans
- Responsible to ensure timely payment from customers and frequent follow ups with customers in case of outstanding payments, if any
- Timely submission of outstanding/deviation in collection report to finance team and top management.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
Founder and Managing Director
PASHABHAI B PATEL & CO. - Automotive Battery
01.2017 - 05.2022
- Enhance and contribute in the sales growth through Business Development
- Achieve Sales Growth and meet or exceed sales targets for the Region and increase market share with key accounts
- New Appointment and Development of Channel Network i.e Distributor and dealer. Created a Network of 18 Distributors and Dealers in Gujarat region in record time.
- Responsible for achieving the business plan in terms of volume and product mix
- Responsible for new account acquisition, development and execution for products
- Develop plans and strategies for developing business and achieving the sales goals
- Closely work with Sales team to improve on volumes as well as Market share
- Implement current, annual, and long-term business development objectives for the organization
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
- Ensure profitability through pricing strategies
- Monitoring and improving on brand/product
- Create a culture of success in on-going business and for goal achievement
- Manage the sales teams, operations and resources to deliver profitable growth
- Manage the use of budgets
- Manage customer expectations and contribute to a high level of customer satisfaction
- Closely work with Product Development to ensure timely Launches
- Define and coordinate sales training programs that enable staff to achieve their potential and support sales objectives
- Successfully led and managed comprehensive marketing activities encompassing both offline and online channels to drive brand building initiatives. Executed strategic campaigns, digital marketing efforts, and offline promotional activities, resulting in increased brand visibility, customer engagement, and market share.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Expanded the company''s geographical reach, opening new markets and increasing profitability.
- Implemented efficient operational processes to optimize productivity and resource allocation.
- Ensured compliance with industry regulations while maintaining ethical business practices at all times.
Branch Manager - GUJARAT
AMCO Batteries Ltd - Automotive Battery
08.2015 - 10.2016
- Responsible for the administration and efficient daily operation of a full branch office in accordance with the Company's objectives
- Enhance and contribute in the growth of the company through Business Development
- Achieve Sales Growth and meet or exceed sales targets for the Region and increase market share with key accounts
- Appointment and Development of Channel Network i.e Distributor and dealer in Gujarat
- Responsible for achieving the business plan in terms of volume and product mix of the assigned area by spreading network through appointing new business partners while maintaining the existing channels
- Identifying & networking with financially strong & reliable channel partners, resulting in deeper market penetration and improved market share
- To lead a team of branch staff for consistent business development, customer acquisition and retention and for achieving business & revenue targets while ensuring quality service to customers, operational adherence
- Achieve branch targets and ensure profitability of the branch
- Maintain regular & continuous relationship with existing and potential customers
- Achieve customer delight through efficient customer service
- Retain existing customers and acquire new continuously
- Collaborate with various departments to ensure smooth functioning of the branch
- To plan, execute and review business by channels with the support of SE
- To constantly plan and review the progress on the business, keeping market dynamics, cost and profitability in consideration
- Weekly/monthly reviews for sales
- Prepare and review monthly activity calendar of activities for SE on a weekly basis
- Monitor DSR (Daily Sales report) on a regular basis
- Conduct daily morning huddles to discuss daily plan and agenda for employees
- Ensure proper handholding and timely/continues training of the team
- Encourage acquiring and sharing of knowledge by team members and proactively participate in knowledge sharing for the development of business and career progression of team
- Be a role model for subordinates and peer group
- Acquiring talent, Retaining people through engagement, trainings and creating good working conditions
- To create a team of people with high commitment and self motivation.
Territory Business Manager - GUJARAT
Gulf Oil Lubricants India Ltd - Automotive(2w) Battery
03.2014 - 08.2015
- Responsible for overall operation of Gujarat branch- making profit generating branch
- Achieve Sales Growth and meet or exceed sales targets for the Region and increase market share with key accounts
- Enhanced market share within the assigned territory by consistently staying ahead of competitors through proactive measures.
- Delivered informative presentations at industry events to generate leads and showcase the company''s offerings effectively.
- Appointment and Development of Channel Network i.e Distributor and dealer in Gujarat
- Managed a diverse portfolio of products to meet varied customer requirements across different industries within the territory.
- Responsible for achieving the business plan in terms of volume and product mix of the assigned area by spreading network through appointing new business partners while maintaining the existing channels
- Identifying & networking with financially strong & reliable channel partners, resulting in deeper market penetration and improved market share
- To achieve the Annual sales target in value and volume of '2 Wheeler Battery' through a network of Channel partners and key accounts
- Developing the periodic business plans & strategies, in coordination with macro plans of organization and scheduling individual / team assignments to achieve pre-set goals within quality & cost parameters
- Delegated work with the team members, allocating targets on productivity and quality, monitoring team performance through timely feedbacks, thereby, ensuring overall team productivity and quality
- Educate the distributor's sales team on New schemes, New products to be launch etc
- Managed a broad array of key business activities like Sales, Business Development, & Consumer/ Distributor Promotions & Relationship Management
- Tactically executed the Promotional Campaigns like Van/Stall Campaigns, Seminars, Get Together to facilitate brand leveraging and increased market penetration
- Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations
- Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets
- Assigning new dealers for new business and making them operational as quickly as possible
- Tracking market trends and employing strategies for higher market share
- Conceptualization and implementation of dealer and retailer schemes for product promotion
- Developing relations with channel partners and driving sales
- Responsible for Post fitment/after sales service, grievance handling, customer concern resolution
- Preparation of reports on field failure analysis of Product and send along with the Daily Report to the respective head
- Prepare monthly sales activity reports for submission to senior management
- Handling after sales service and prepare monthly service data.
Area Sales Manager - GUJARAT
ALF Technologies (India) Ltd - Automotive Battery
09.2011 - 02.2014
- Appointment and Development of Channel Network i.e Distributor and dealer in Gujarat
- Identifying & networking with financially strong & reliable channel partners, resulting in deeper market penetration and improved market share
- To achieve the Annual sales target in value and volume of 'Automotive Battery' through a network of Channel partners and key accounts
- Developing the periodic business plans & strategies, in coordination with macro plans of organization and scheduling individual / team assignments to achieve pre-set goals within quality & cost parameters
- Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations
- Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets
- Assigning new dealers for new business and making them operational as quickly as possible
- Tracking market trends and employing strategies for higher market share
- Looking after product promotion activities like Mechanic /Retailer meets, Product Awareness camps, Van campaigns
- Conceptualization and implementation of dealer and retailer schemes for product promotion
- Developing relations with channel partners and driving sales
- Handling after sales service and prepare monthly service data.
Area Sales Manager - GUJARAT
Rahimafrooz batteries Ltd - Automotive Battery
09.2009 - 09.2011
- Appointment and Development of Channel Network i.e Distributor and dealer in Gujarat
- Identifying & networking with financially strong & reliable channel partners, resulting in deeper market penetration and improved market share
- To achieve the Annual sales target in value and volume of 'Automotive Battery' through a network of Channel partners and key accounts
- Developing the periodic business plans & strategies, in coordination with macro plans of organization and scheduling individual / team assignments to achieve pre-set goals within quality & cost parameters
- Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations
- Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets
- Assigning new dealers for new business and making them operational as quickly as possible
- Tracking market trends and employing strategies for higher market share
- Looking after product promotion activities like Mechanic /Retailer meets, Product Awareness camps, Van campaigns
- Conceptualization and implementation of dealer and retailer schemes for product promotion
- Handling after sales service and prepare monthly service data.
Marketing Executive, Surat - GUJARAT
Amara Raja batteries Ltd - Automotive Battery-AMARON
01.2007 - 09.2009
- Responsible for sales generation for Surat, Vadodara, Anand and Vapi area
- Appointment and Development of Channel Network i.e Distributor and dealer in Central and South Gujarat
- To achieve the Annual sales target in value and volume of 'Automotive Battery' through a network of Channel partners and key accounts
- Assigning new dealers for new business and making them operational as quickly as possible
- Looking after product promotion activities like Mechanic /Retailer meets, Product Awareness camps, Van campaigns
- Conceptualization and implementation of dealer and retailer schemes for product promotion
- Developing relations with channel partners and driving sales.
Business Development Executive, Ahmedabad - GUJARAT
Marc Sanitation Pvt ltd
07.2005 - 01.2007
- Responsible for sales generation for Ahmedabad and North Gujarat area
- Appointment and Development of Dealer Network
- Generating direct sales through Architect and Builders
- To achieve the Monthly/Annual sales target in values
- Developing relations with channel partners, Architect, Builders and driving sales.
Education
B.E Electrical, II -
Class: II
M.B.A Marketing, I -
Skills
Building and Managing Distribution and Dealers Network
Sales and Marketing
Relationship Building
Adaptability and Flexibility
Active Listening
Personal Information
- Date of Birth: 06/30/80
- Gender: M
- Nationality: Indian
Accomplishments
- Appointed record number of distribution and achieved highest sales nationally in Gulf Lubricants India Ltd in 2014
- Highest Sales Volume achievement in Rahimafrooz Batteries Ltd for the year 2010.
Timeline
Manager- Marketing (Gujarat) - LABDHI INTERNATIONAL PVT LTD. - Plastic Polymers
05.2022 - Current
Founder and Managing Director - PASHABHAI B PATEL & CO. - Automotive Battery
01.2017 - 05.2022
Branch Manager - GUJARAT - AMCO Batteries Ltd - Automotive Battery
08.2015 - 10.2016
Territory Business Manager - GUJARAT - Gulf Oil Lubricants India Ltd - Automotive(2w) Battery
03.2014 - 08.2015
Area Sales Manager - GUJARAT - ALF Technologies (India) Ltd - Automotive Battery
09.2011 - 02.2014
Area Sales Manager - GUJARAT - Rahimafrooz batteries Ltd - Automotive Battery
09.2009 - 09.2011
Marketing Executive, Surat - GUJARAT - Amara Raja batteries Ltd - Automotive Battery-AMARON
01.2007 - 09.2009
Business Development Executive, Ahmedabad - GUJARAT - Marc Sanitation Pvt ltd
07.2005 - 01.2007
BIRLA VISHVAKARMA MAHAVIDYALAYA, Sardar Patel University, Vallabh Vidhyanagar, Anand - B.E Electrical, II,
DEPARTMENT OF BUSINESS ADMINSTRATION, Bhavnagar University, Bhavnagar - M.B.A Marketing, I,