Pradyumna Panda
Senior Area Sales Manager
Bengaluru,KA
Summary
Results-driven sales professional equipped for senior-level responsibilities in managing and expanding regional markets. Extensive experience in developing and executing sales strategies that align with business goals and drive revenue growth. Known for fostering collaborative team environments and adapting to changing market conditions with ease. Key skills include market analysis, client relations, and strategic planning.
Overview
11
11
years of professional experience
Work History
Senior Area Sales Manager
Swiggy
Bengaluru, KA
07.2025 - Current
- Led regional sales strategy implementation, driving market penetration across diverse territories.
- Mentored and developed sales team, enhancing performance and fostering a culture of continuous improvement.
- Analyzed market trends to identify opportunities, adjusting tactics to optimize revenue growth.
- Collaborated with cross-functional teams to streamline processes, improving customer satisfaction and retention rates.
Area Sales Manager
Swiggy
09.2022 - 06.2025
- Led a dynamic sales team to consistently surpass quarterly and annual sales targets, achieving an average growth of orders by 45% in the last year.
- Developed and executed strategic sales plans that led to a 50% increase in market share within the assigned region.
- Successfully negotiated high-value contracts with key clients, resulting in 35% revenue expansion and order expansion.
- Introduced innovative marketing campaigns that boosted product visibility and contributed to a 15% sales uptick in October 2022.
- Fostered lasting customer relationships, resulting in a satisfaction rating of 8 out of 10 and repeat business growth.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Executed proven strategies to hit sales quota and help company achieve goals.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
Key Accounts Manager
Swiggy
04.2021 - 09.2022
- Built lasting relationships with clients through outstanding customer service interactions.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Initiate partnerships with new accounts and actively managing existing relationships, being their P.O.C for Swiggy.
- Sustaining and growing the relationships which translate to a growth in revenue for the city.
- Maintaining a strong relationship with restaurant owners (Specifically Key Accounts of the City & Country) and advising them on issues related to the market and offering solutions on the same.
- Responsible for training new recruits, especially Sales Managers, and mentoring them.
- Conduct promotional events & marketing activations, primarily BTL, in conjunction with the internal teams.
- Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible and advising senior management on maximizing business relationships and creating an environment where customer service can flourish.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Analyzed key competitors to respond to competitive threats.
- Built and maintained strong client relationships to drive business growth.
Sales Manager II
Swiggy
10.2018 - 03.2021
- Account Management
- Team Management
- Cross Selling and Upselling
- Inbound and Outbound Calling
- Competition Analysis
- Lead Generation and Management
- Growth Plans for Accounts
Assistant Manager
Bajaj Finserv
04.2018 - 10.2018
- Project Handling
- Relationship Management
- Revenue Model Working
- Inbound and Outbound Calling
- Client Management
- Retention Of Clients
- Financial Products/Loan Selling
Sales and Business Development Executive
Embee Software
06.2015 - 12.2016
- Cold Calling
- Relationship Management
- Cross Selling and Upselling
- IT Sales
Education
MBA - Marketing And Management
Biju Patnaik University of Technology (BPUT) - United School Of Business Management
04.2018
B.B.A/ B.M.S - Business Administration
Utkal University
04.2015
12th - undefined
Odisha
10th - undefined
Odisha
Skills
- Sales Planning
- Organizational Management
- MS Office
- Power BI
- Ecommerce Development
- Sales Strategy
- Supply Chain Management
- B to B sales
- Territory Management
- Strategic account development
- Coaching and mentoring
- Analytical problem solver
- Account management
- Strategic planning
- Relationship building
- Sales team supervision
Accomplishments
- Won Value master class certificate from L&D Team for accomplishing Swiggy Values Guardian Certification for Always be curious, always be learning., 2019-09-01
- Won Swiggstar Award for the JAS 2019 quarter for Bias for action (Swiggy Value) as a sales manager., 2019-12-01
- Won Game changer award in JFM 2020 for outstanding contribution in CODB charters and topped Pan India in the group., 2020-03-01
- Won the Team Awesome Award for AMJ 2020 at a Pan India level for successfully launching Alcohol delivery in the state during the Covid times., 2020-06-01
- Won Hall of Fame certificate for the month of January 2021 for outstanding performance., 2021-01-01
- Won Hall of Fame certificate for the month of March 2021 for outstanding performance., 2021-03-01
- Won top performer award for the city in most of the months in my Sales manager role.
- Promoted to Key Account manager from Sales Manager., 2021-03-01
- Won multiple monthly and quarterly awards in the RnR programs as a value champion or LOC winners.
- Won the Super championship award in JAS 2021 quarter., 2021-09-01
- Won Swiggy All Start league in the OND 2021 quarter., 2021-12-01
- Promoted to Area Sales Manager in the month of September 2022 from Key Account Manager II., 2022-09-01
- Won the Swiggy Premere League award for the month of Nov 2022., 2022-11-01
- Won Swiggstar award for the JFM 2023 quarter for showcasing the Swiggy value (Do more with less) and recognized by the CEO for the same., 2023-03-01
- Awarded for successfully completing the BATCAM training session by the L&D Team.
Personal Information
- Title: Area Sales Manager
- Date of Birth: 11/17/94
- Marital Status: Single / Unmarried
Timeline
Senior Area Sales Manager
Swiggy
07.2025 - Current
Area Sales Manager
Swiggy
09.2022 - 06.2025
Key Accounts Manager
Swiggy
04.2021 - 09.2022
Sales Manager II
Swiggy
10.2018 - 03.2021
Assistant Manager
Bajaj Finserv
04.2018 - 10.2018
Sales and Business Development Executive
Embee Software
06.2015 - 12.2016
MBA - Marketing And Management
Biju Patnaik University of Technology (BPUT) - United School Of Business Management
B.B.A/ B.M.S - Business Administration
Utkal University
12th - undefined
Odisha
10th - undefined
Odisha