Pragya Pradhan

Digital Marketing & E-commerce Responsibilities

• Managed complete SEO strategy for the e-commerce website including keyword research, technical SEO, and on-page optimization.
• Improved website Google ranking from 28 to 16 within 5 months.
• Increased organic traffic by 60% through content and SEO optimization strategies.
• Wrote SEO-optimized website blogs, landing pages, and product content to improve visibility and engagement.
• Managed website operations using WordPress, including content updates, plugin handling, and SEO implementation.
• Created and coordinated marketing creatives for website promotions and campaigns.
• Optimized 50+ website and product pages, improving performance and user experience.
• Helped establish organic search as the highest revenue-generating channel.

Salesforce Marketing Cloud Experience

• Designed and executed email and automation campaigns in Salesforce Marketing Cloud
• Supported end-to-end CRM campaign delivery aligned with marketing objectives
• Maintained data extensions, segmentation logic, and automation workflows
• Collaborated with cross-functional teams to ensure timely campaign delivery
• Implemented AMPscript personalization and reusable email templates
• Supported API-triggered communications and data synchronization initiatives
• Ensured compliance with permission-based marketing standards
• Performed testing, validation, and pre-send QA checks
• Monitored campaign performance and recommended optimizations

Achievements

• Recognized as Star of the Month multiple times.
• Trained and mentored new joiners across business verticals.

• Delivered 200+ network circuit implementation tasks for U.S. telecom clients including AT&T, Verizon, and Frontier Communications.
• Maintained 98% accuracy and achieved 100% SLA compliance.
• Coordinated with project managers to resolve service issues reducing turnaround time by 30%.
• Mentored 10+ new team members as Subject Matter Expert (SME).
• Contributed to operational improvements reducing handling time by 15%.

• Managed 50+ customer queries daily maintaining 90%+ CSAT score.
• Achieved 85% first-call resolution improving customer satisfaction.
• Identified recurring issues leading to 15% reduction in repeat complaints.
• Received performance incentives for exceeding service benchmarks.