Prakhar Kapoor
Gurugram
Summary
I experienced marketing professional and graduate of the University of West London with 3 years of work experience in Digital marketing & Branding, have handled performance-driven projects. Currently managing the hotel's portfolio at ITC Ltd, overseeing digital & Branding efforts including email, performance, and pay-per-click marketing. Skilled in cross-functional and multi-layered stakeholder management projects that drive business outcomes.
Overview
8
8
years of professional experience
Work History
Assistant Manager - Marketing
ITC Ltd
Gurugram
2023.04 - Current
- Handling marketing for Fortune Hotels Brand, a mid-segment ITC Hotels luxury brand.
- Managed digital marketing and branding activities for the brand while handling a 1 Cr budget for PPC ads, with a strong focus on performance marketing.
- Achieved a significant increase in website traffic and business productivity, resulting in a growth from 11 Cr to 24 Cr this year.
- Effective in assisting with brand campaigns and managing social posts, monthly calendars, ORM, and website content for brand pages.
- Developed and launched 15 new hotels, expanding the ITC portfolio to 55 operating hotels.
- Managed various agencies to deliver brand-related content and services, including digital marketing, branding, and some public relations activities.
- Contributed to organizing sales and marketing awards events nationwide for the annual recognition of our PAN India sales teams.
Executive - Digital & Loyalty Marketing
Lemon Tree Hotels Ltd
Delhi
2021.11 - 2023.03
- Brand alliances and partnerships - Handled tie-ups with multiple brands in banking, aviation, and other relevant players in service industries, which derived 2x growth in direct revenue and increased loyalty member base.
- Some major tie-ups were Amex, HDFC, Yes Bank, and MobiKwik Wallet.
- Booking engines and payment gateways - Handled Sabre (SynXis) booking engines and payment gateway (CC Avenue) for the brand and tested new BE & PGs simultaneously such as Simplotel and Ingenico - worldline, which enhanced the customer Booking Journey
- Product (Hotel) Launch - Hotel landing page creation, GMB Listings, email marketing, PPC ads, and SEO strategies implemented for newly launched hotels to drive awareness
- Social Media - Managed social media channels to ensure that the channels were active and thriving with regular content, campaigns, and activities, which grew the fan base and kept the engagement levels high through ORM.
- Google My Business - Managed Google listings in terms of security, new listing creations, and running sponsored ads.
- Brand Website - Handled website content and revamped the entire website.
Trade marketing promoter
York Winery
Pune
2017.01 - 2018.01
- Launched an event for York Winery, to promote the newly launched dessert wine - Rose
Summer Intern
Marriot International - Starwood hotels worldwide
Bengaluru
2017.07 - 2017.12
- Awarded as best intern from the batch
Education
Bachelor's degree - Arts, Marketing & operations
University of West London
03.2019
Bachelor of Science - Hotel Management
Yashwantrao Chavan Maharashtra Open University
Pune03.2019
Advance Diploma -
International Institute of Hotel Management
Pune03.2019
Skills
- Teamwork
- AEM - CMS Author
- Creativity
- Digital Marketing
- Branding
- Data Visualization
- Communication Skills
- Relationship Building Skills
- Google Analytics
- SEO / SEM
- Problem-Solving
- Stakeholder Management
- Social media
Courses and volunteer work
- Fundamentals of digital marketing, Google, No Expiry
- Volunteer, Social services, India Robotics community, 01/01/20, 12/31/21
Social links - LinkedIn
linkedin.com/in/prakhar-kb5102b124
Languages
- English
- Hindi
Hobbies and Interests
- Traveling
- Reading
- Singing
Timeline
Assistant Manager - Marketing
ITC Ltd
2023.04 - Current
Executive - Digital & Loyalty Marketing
Lemon Tree Hotels Ltd
2021.11 - 2023.03
Summer Intern
Marriot International - Starwood hotels worldwide
2017.07 - 2017.12
Trade marketing promoter
York Winery
2017.01 - 2018.01
Bachelor's degree - Arts, Marketing & operations
University of West London
Bachelor of Science - Hotel Management
Yashwantrao Chavan Maharashtra Open University
Advance Diploma -
International Institute of Hotel Management
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