Pranjal Das
Manager Sales
Guwahati
Summary
Results driven sales manager offering extensive FMCG and B2B sales experience spanning over various roles over diversified geographies for 7 years. Familiar with diverse promotion, sales and distribution, category management, portfolio Enhancement, customer, and people management. Expertise in product launch and related inputs planning. Proficient in sales and distribution strategic planning, measuring effectiveness and developing metrics framework to monitor performance
Overview
7
7
years of professional experience
4
4
Languages
Work History
Area Sales Manager, Northeast & North Bengal
Loreal India Private Limited
03.2025 - Current
- Distribution and Sales Force Management: Overseeing the management of a distributor network comprising 15 distributors covering 3400 salons active distribution (35%+ growth YoY in distribution), and leading a team of 5 business development executives and 17 distributor sales representatives across the territory.
- Financial Performance: Ensuring the achievement of the business targets in the eight states of Northeast India and North Bengal for the biggest professional hair care brands, L'Oréal Matrix and Biolage, with 35%+ growth, contributing 52% weightage to Zone Business, and 7% to National Business.
- Billing Management: Accountable for primary and secondary billing of distributors and dealers, ensuring smooth financial transactions, and inventory management.
- Market expansion and growth: Playing a pivotal role in expanding market presence by appointing five new distributors, which contributed to an additional 10% in the total turnover of the territory month on month.
- Channel Management: Successfully introduced the new channel of chemist and cosmetics stores in the territory, with coverage of over 600+ stores, contributing to an additional 15% of the total turnover, month on month.
- GTM strategy implementation: Successfully implemented the GTM strategy in the territory, bringing SFA usage to 85% efficiency, beat saliency to more than 90%, and DMS usage to over 70%.
- Trade partner engament: Building stronger craftsmanship by motivating and channelizing technical education to the Hair dressers, managing through O+O model, to widespread the education and create strong brand equity
- Merchandising implementation: Overviewed the merchandising implementation in the salons and excellence of execution by ensuring brand guidelines and policies
Branch Manager, Northeast Region
Sheelafoam Limited, Sleepwell and Kurl On
02.2024 - 03.2025
- Pioneered the introduction of foldable and portable mattresses, creating a new category within the mattress business and catering to the needs of consumers in smaller towns.
- Identified and targeted towns with populations of less than 1 lakh, successfully tapping into a niche market segment for distribution expansion.
- Strategically appointed 12 distributors in the first phase of expansion, allocating 9 distributors in Assam and 1 each in Manipur, Nagaland, and Tripura. Expanded the dealer base to over 300 across the territory, ensuring extensive market coverage.
- Accountable for primary and secondary billing of distributors and dealers, ensuring smooth financial transactions and efficient inventory management.
- Achieved a monthly turnover of 60 lakhs, reflecting effective market penetration and consistent sales growth within the designated territory.
- Provided leadership, guidance, and support to a team of 12 Territory Sales Representatives (TSRs) spread across the branch territory, ensuring alignment with organizational goals.
- Designed and implemented a robust reporting structure for TSRs, establishing clear communication channels and performance evaluation metrics to track success and identify areas for improvement.
Regional Sales Development Manager, Mumbai Maharashtra
Perfetti Van Melle India
04.2023 - 11.2023
- Oversaw a vast distribution network encompassing 347+ Direct Distributors, 3500+ Sub Distributors, and 2.7 lakh Retail and Wholesale outlets, ensuring optimal coverage and efficiency.
- Developed and implemented tailored Go-To-Market (GTM) strategies for each territory, resulting in increased market penetration and revenue growth.
- Managed all aspects of third-party manpower processes and payments, including salary, expenses, and incentives, ensuring smooth operations and high motivation among the workforce.
- Implemented Sales Force Automation (SFA) solutions such as Distributor Software and Handheld terminals for frontline sales force, enhancing productivity and providing real-time data for informed decision-making.
- Effectively managed distributor margins, return on investment (ROI), subsidies, and costs, optimizing profitability while maintaining competitive pricing and support for the distribution network.
- Supported capability building initiatives for the frontline sales force, identifying training needs, designing programs, and monitoring their effectiveness to enhance skills and performance.
Branch Manager, Tezpur Assam
Gujarat Cooperative Milk Marketing Federation, Amul
01.2021 - 03.2023
- Successfully managed a diverse product portfolio encompassing dairy, frozen, and fresh products, catering to the varied needs of consumers in the Tezpur region.
- Achieved impressive financial performance, with a monthly turnover of over 16 Crores INR and a remarkable growth rate of 32%, reflecting effective market penetration and sales growth strategies.
- Led a strategic distributor expansion initiative, resulting in the addition of six distributors for the Frozen division, six for the Dairy division, and two for the Fresh division, enhancing market coverage and distribution reach.
- Made a significant contribution to the brand's overall performance by generating 13% of the total monthly turnover through effective sales and distribution operations.
- Successfully managed a large distributor network comprising over 50 distributors, as well as leading a team of four Sales Officers and seven Sales Representatives, ensuring effective coordination, performance monitoring, and support to drive sales objectives.
- Played a pivotal role in expanding market presence and driving growth in Central Assam and Arunachal Pradesh, leveraging effective distribution strategies, market insights, and customer engagement initiatives.
- Maintained consistent and clear communication with stakeholders, avoiding industry-specific jargon and ensuring understanding across all levels.
- Diligently proofread all official documentation and reports, ensuring accuracy and professionalism in all communications.
Area Sales Manager Fresh Product Office, Guwahati Assam
Gujarat Cooperative Milk Marketing Federation, Amul
05.2019 - 12.2020
- Implemented a high-frequency distribution model, managing distribution activities 2
- 365 times a year, ensuring freshness and availability of products.
- Successfully handled a monthly turnover exceeding 6 Crores INR with a remarkable growth rate of 38%, showcasing effective market penetration and sales strategies.
- Undertook a successful expansion drive in the lower Assam region, resulting in the appointment of 16 new Fresh line distributors and contributing to an additional 17% volume growth.
- Recognized nationally as the 2nd best in 'Leadership in Distribution Expansion' for the year 2020, highlighting exceptional leadership and strategic acumen in expanding the distribution network and driving business growth.
- Successfully launched Fresh products in the Jorhat District in November 2019, demonstrating agility and market responsiveness.
- Introduced two new products, Meetha Dahi and Amul Fresh Paneer, catering to evolving consumer preferences and expanding the product portfolio.
- Led a diverse team of over 40 distributors, 4 Sales Officers, and 14 Sales Representatives across two states, Assam and Meghalaya, providing guidance, support, and direction to ensure alignment with organizational goals and objectives.
- Conducted a corporate internship program for more than 100 management students, showcasing a commitment to talent development, industry engagement, and knowledge sharing.
Education
Post Graduate Diploma in Rural Management (PGDRM) - Sales & Marketing
Institute of Rural Management Anand
Anand01-2019
Bachelor of Technical Education (B.Tech) - Food Engineering & Technology
Tezpur Central University
Tezpur, Assam01-2016
Skills
Area Sales
Business Development
Distribution Management
General trade
Sales Planning
Sales Budgeting
Target Planning
Go-To Market Strategy
Sales Analysis
Sales Development
Team Management
Stock Management
Capability development
Distributor ROI/Subsidy
Interests
Playing outdoor sports (Football), Listening to music, Watching web series
Timeline
Area Sales Manager, Northeast & North Bengal
Loreal India Private Limited
03.2025 - Current
Branch Manager, Northeast Region
Sheelafoam Limited, Sleepwell and Kurl On
02.2024 - 03.2025
Regional Sales Development Manager, Mumbai Maharashtra
Perfetti Van Melle India
04.2023 - 11.2023
Branch Manager, Tezpur Assam
Gujarat Cooperative Milk Marketing Federation, Amul
01.2021 - 03.2023
Area Sales Manager Fresh Product Office, Guwahati Assam
Gujarat Cooperative Milk Marketing Federation, Amul
05.2019 - 12.2020
Bachelor of Technical Education (B.Tech) - Food Engineering & Technology
Tezpur Central University
Post Graduate Diploma in Rural Management (PGDRM) - Sales & Marketing
Institute of Rural Management Anand