Prateeksha Saxena
Noida
Summary
Prateeksha is a seasoned professional in category management and strategy planning with around 9 years of demonstrated success within diverse industries like IT/ecommerce, agricultural technology, tele-communications. Known for leveraging keen market insights and strategic thinking to identify growth opportunities, optimize product offerings, and drive profitability. Adept at leading cross-functional teams, negotiating contracts, and fostering strong relationships with clients and stakeholders. Proven ability to navigate complex market landscapes, adapt to changing trends, and deliver innovative solutions that meet and exceed business objectives. Seeking to leverage comprehensive expertise and leadership skills to contribute to organization's success in achieving sustainable growth and market leadership.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Senior Manager | Growth & Strategy – Ezmall Pvt Ltd
Zee Media Corporation Ltd
05.2023 - 02.2024
- Leading Growth and Strategy team at Ezmall
- Lead the development and execution of comprehensive growth strategies aligned with the organization's vision, mission, and objectives
- Conduct in-depth market research, competitive analysis, and trend forecasting to identify growth opportunities and market gaps
- Drive business development efforts to identify and pursue new market segments, customer segments, and geographic markets
- Identify potential risks and challenges to growth initiatives and develop strategies to mitigate them.
Senior Manager | Neo-Banking Solutions
Ninjacart
05.2022 - 04.2023
- Strategy creation, Leading and executing Ninjacart’s product vision- helping customers transform their business and derive measurable business value from their IT investment
- Working across regions/geographies and global teams to establish frameworks for implementing new/enhanced services, solutions, or programs and associated processes to meet emerging customer/market needs and fuel profitable growth
- Market research for new scalable business initiatives and product features
- Responsible for new customer and vendor acquisition for a set of (more than one) solutions or services
- Performing business analysis, identifies root cause, and develops recommendations/ solutions to drive business improvements
- Perform product support activities across the entire Ninjacart’s (Ninja App) lifecycle, including conformance to pricing strategies, end-to-end service delivery and sales readiness and associated processes
- Key areas include IT automation, user experience (implementing chatbot solutions)
- Collaborate for various inbound and outbound product marketing activities including creating collaterals (on Canva and Adobe), thought leadership content to establish Ninjacart as a leader in Agri-tech space
- Mentoring and Knowledge enablement guidance to peers and trainees.
Category Manager | North and West Zone
Trell
12.2020 - 03.2022
- Leading Sales and Operations department of B2B vertical of the company
- Organizing data and generating deep consumer insights to enhance sales force productivity and effectiveness
- Supporting the supply and demand team with key planning and operations tasks to support the overall objectives of the business
- Monitoring and analyzing key sales, business performance indicators and trends to drive strategic and tactical business decisions and also coordinating and ensuring accuracy of the overall business forecast numbers
- Ensuring process adoption and compliance and also identifying opportunities for improvement in the various vertical processes and systems to ensure greater sales effectiveness and efficiency
- End-to-end process tracking of the business/operational metrics and delivering regular insights to the business
- Define and deliver techniques to improve the funnel performance for generating more revenue
- Managing stakeholder communication across multiple lines of business on operational milestones, process changes, escalations, etc
- Driving appropriate data-oriented analysis, adoption of technology solutions and process improvement projects to achieve operational and business goals.
Operations Manager | Business Development Vertical
Getbinks
03.2020 - 10.2020
- Leading the entire operations of the business and making sure the customer experience is seamless
- Directed day-to-day operations focused on attainment of key business metrics, continuous improvement initiatives and leading ten-member team with related direct reports associated with different verticals within the operations team
- Strategic planning and execution required for business growth
- Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency
- Strengthened performance metrics tracking and analysis to enhance tactical and strategic company plans
- Set enforced and optimized internal policies to maintain efficiency and responsiveness to demands with the different teams
- Cultivated strong business relationships with clients to increase overall experience, satisfaction and retention rates.
Category Manager | Beauty & Wellness Vertical
Urban Company [ Formerly UrbanClap]
09.2016 - 01.2020
- End to end ownership of 5 high revenue generating categories in the Beauty & Wellness Vertical
- Refined market research across categories for overall improvement in the business metrics and defining competitive pricing on the portal for revenue growth
- Category growth by Increase in the number of deliveries by 40% MoM in turn leading to increased revenue
- Management of 1000+ professionals by leading a team of 5+ members
- Successfully launched categories from scratch in Delhi, Bangalore, Kolkata and Chennai
- Controlled supply by designing processes to match demand seasonality
- Responsible for supply sourcing, onboarding, running training sessions and quality control
- Institutionalize service delivery norms and processes for the category
- Evaluate and verify existing profiles and devise innovative ways to enhance the quality of the providers
- Enhanced content & interface of customer app resulting increase in luminosity page conversions
- Sequentially executed marketing campaigns based on seasonality, in order to acquire and retain customers
- Liaising with the product and tech team to enhance professional side product performance
- Aggressively captured city’s opportunities, identified threats, and solved business hurdles.
Relationship Officer| Customer Management
Hinduja Global Services[ Formerly ]
03.2015 - 08.2016
- Source new sales opportunities through inbound lead follow-up and outbound cold calls, emails, social media and other channels
- Research accounts, identify key players and generate interest by proposing offering that suits their requirements
- Responsible for Qualitative and Quantitative analysis of various clients.
Education
Master’s in Business Administration (Pursuing) -
IIM Lucknow
01.2023 - 04.2025
Bachelor of Technology -
Gautam Buddha Technical University
01.2010 - 04.2014
Skills
Strategic Planning
undefinedAccomplishments
- Super Team – KPMG India – 2019
- Kudos – KPMG India – 2018
- Certification of Appreciation – Bosch – 2015
- Certification of Appreciation – Bosch – 2014
Industry Knowledge
- Business Continuity Management
- Cloud Security Assessment
- Compliance Framework Development
- Information Risk Management
- Internal Audit
- ISAE 3402
- ISO 22301
- ISO 27001
- ISO 20000
- IT Compliance
- IT Security Risk Assessments
- Operational Risk Management
- Regulatory Compliance
- Standards Compliance
Personal Information
Date of Birth: 04/11/89
Timeline
Senior Manager | Growth & Strategy – Ezmall Pvt Ltd
Zee Media Corporation Ltd
05.2023 - 02.2024
Master’s in Business Administration (Pursuing) -
IIM Lucknow
01.2023 - 04.2025
Senior Manager | Neo-Banking Solutions
Ninjacart
05.2022 - 04.2023
Category Manager | North and West Zone
Trell
12.2020 - 03.2022
Operations Manager | Business Development Vertical
Getbinks
03.2020 - 10.2020
Category Manager | Beauty & Wellness Vertical
Urban Company [ Formerly UrbanClap]
09.2016 - 01.2020
Relationship Officer| Customer Management
Hinduja Global Services[ Formerly ]
03.2015 - 08.2016
Bachelor of Technology -
Gautam Buddha Technical University
01.2010 - 04.2014
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