Pratik Shankar

• Owned and prioritized product backlog.
• Oversaw entire product deployments from vision and creation to rollout and delivery.
• Analyzed customer feedback to identify areas for improvement.
• Define and manage product vision and strategy. Creating Innovative business case, in line with OKR's, Market trends and data backed ROI estimates. Delivery focus with creating, prioritizing product backlog, managing business case, budgetary requirements, with solution-based delivery focus.
• Lead team of over 30 developers across Organization, leading business cases worth 20 million Euro per annum.

• Product Recommendation Engine: for b2 sales channels. Responsibility included understanding ‘as is' process & help define ‘to be' process design, coordinating with multiple PO's & IT Teams identifying right data sources, and right model to predict highest affinity among different product in catalog, help UX with designs.
• Actionable Insights: Defining KPI/Framework for Automated dashboards & continuous monitoring. KPI's most relevant to business. PowerBI dashboards, to ensure all KPI's are click away for right stakeholders. Addressing customer segmentations, Purchase Funnel, addressing customer reach < engage < buy and advocacy.
• NPS – Design, Creation, Integration Mapping surveys as part of customer journeys across the digital touchpoints. Result gathering analysis & Insights.
• Managed implementation of new features by outlining plans and specifications such as how, where, and when each component would work
• Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations
• Developed comprehensive roadmaps outlining product vision, goals, and milestones for successful execution
• Analyzed customer feedback to identify areas for improvement

•KPI Framework, Campaign performance measurement: Campaign Performance measurements. Landing Page analysis, consumer journey, driving website optimizations through AB testing. Build AB Test hypothesis, defining primary and secondary KPI's, results analysis to establish a winner among variants.

•On-page SEO and Off-Page activities. Monitoring Keywords Results and Organic Pages Results via Google Webmaster Tool, Internal Searches Optimizations with product keywords to increase Landing Page traffic. Get website traffic statistics and performance metrics for competitor sites, then benchmarks and tracks performance relative to peers.

• Reviewed and used data to make recommendations to improve campaign performance, media touchpoints and journey
• Improved ROI for clients through strategic targeting and effective budget allocation
• Conducted thorough competitor analysis to identify gaps in the market and capitalize on untapped opportunities

• Developed forecasting model based on ARIMA methodology that predicts weekly number of units sold, and number of online visits on website
• Model considered impact of external variables like budgets of various marketing vehicles, average prices of products etc.
• Conducted several analyses to understand individual effectiveness of marketing vehicles and suggested ways to improve ROI
• Dashboards enabling metric breakdown for example (Revenue on Ad Spent) to revenue and spent
• Further breaking it down to lowest level visits < Organic and Paid Visits< Paid Visits from Google and Bing.
• Spearheaded training programs to upskill team members on advanced analytics methodologies, increasing internal capabilities and expertise
• Collaborated with cross-functional teams to integrate advanced analytics into various business operations, driving overall efficiency improvements
• Evaluated new technologies and tools in advanced analytics space, ensuring company remained at forefront of industry innovation

• Generated new business with marketing initiatives and strategic plans.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Reached out to potential customers via telephone, email, and in-person inquiries.
• Performed client research and identified opportunities for account growth, account penetration and market expansion.
• Kept meticulous client notes and updated account information in company databases.
• Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.