Pratim Bhattacharya

• Responsible for outreach activities in West Bengal and Sikkim
• Building relationships with the school,coaching institutes,teachers,influencers
• Enhance visibility of DSU in the specified region
• Work closely with the digital marketing team to enhance the digital marketing campaign in the assigned territory
• Participate in education fair and other events representing DSU
• Training the counselors and other team members for better hold in the market
• Counseling the students and the parents
• Providing Career Guidance Sessions
• Used coordination and planning skills to achieve results according to schedule.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.

Overall Admission for different Programs from Diploma-Ph.D. Level for West Bengal Region
Counseling Parents-Students
Liaison Maintaining with the Consultants to increase admission
Using marketing tools to enhance visibility through different medium
Supervise the ATL and BTL activities
Organizing Seminars and represent GD GOENKA UNIVERSITY
Participate in Education Fairs and other events
Designing Marketing Activity

• Responsible for outreach initiatives in the specified region - East (West Bengal and Odhisha)
  
• Build relationship with all stake holders – Students / Parents / Coaching center heads / Counsellors / Principals and other influencers
  
• Reach out to Schools / Junior colleges and Test Prep institutes for presentations
• Enhance visibility of SRM in the allocated region
• Deliver presentations about SRM & SRMJEEE
• Represent SRM at various events, education fairs and forums
• Generate student leads for building quality application pool
• Generate targeted no. of paid applications from the allocated region
• Work with channel partners, media houses, online portals and others on various initiatives
• Work closely with back end team to track performance of leads generated and take appropriate corrective steps

• Devised processes to boost long-term business success and increase profit levels.
• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
• Directed daily operations at the center.
• Set, enforced and optimized internal policies to maintain responsiveness to demands.
• Customer relationship management
  Had to drive the complete sales & operation for the test preparation department
  Had to counsel the students for test preparations – CAT,IBPS,GRE,GMAT,IBPS,MAT
  Cold calling & follow up over phone on regular basis
• Had to ensure in-house branding and visuals
  Had to enhance the quality of service delivery over time and ensure customer satisfaction
• Building Tie Ups with Schools & Colleges
  Conducting seminar & promotional activity in various institutions
  Segmentation & targeting the right market segment
  Strategizing promotional & branding activity for Bengaluru market
  Planning & Execution of various below the line (BTL) strategies for the branch
  Budgeting , planning of the promotional activities
  Marketing campaign performance evaluation
  Sales anticipation & forecasting
  Vendor management for marketing activity
  Guide & supervise the team of temp staffs

• Demonstrating the Product to the Students and Parents
• Handling Team of 3 Members
• Liaison Maintain with the clients
• Product Training for the New Joiners
• New Business Generation
• Handling Queries and providing solutions
• After Sales Support to the Students