Pratyush Pillalamarri

• Driving Sales Revenue across top tier pharmaceutical companies in West region
• Rolling multi-million-dollar customized projects as per client’s needs by collaborating with other geographical teams
• Executing Account Based Marketing, Roadshows & other customized initiatives to solve needs of various stakeholders
• Developing strong market knowledge of existing and potential clients and ensuring business growth opportunities are aligned to company’s strategic plans
• Implementing funnel of opportunities for generating long term growth & creating vision statements for individual accounts

Key Assignments/Initiatives :-

• Stabilized de-growing region by streamlining new pipeline of projects – development revenue has grown at 70%
• Established commercial growth of 20% in 1.5 years
• Achieved and exceeded business targets in two consecutive years 5% in 2020, 27% in 2021
• Ensured business continuity and growth in North region , through new competition conversion – 3 and new account addition – 1
• Won Innovation award in FY21 , for driving value-based selling on newly developed product

• Executing sales in order to achieve business targets on monthly basis
• Conducting value-based demonstrations and activities for shaping market for increasing awareness and acceptance of new concept in delivery solution for general anesthesia
• Supporting team in designing marketing campaigns , research and collaterals

Key Assignments/Initiatives :-

• Designed marketing campaign for increasing awareness of Total Intravenous Anesthesia and Target Controlled Infusion
• Penetrated strong competitor account through value-based selling and KOL engagement
• Attended 50+ surgical procedures for demonstration of TCI pumps

• Providing end to end support for new product launch in catheter portfolio
• Planning and executing sustenance of product losing its market share and growth of stagnated products though Product Management strategies

Key Assignments/Initiatives :-

• Developed GTM strategy for new product to be launched in coming year for which team won BD Global award for Marketing Excellence in Greater Asia
• Designed Collaterals such as product brochure, points to practice sheet and FAQ sheet for new product
• Involved in end-to-end management of product trial which includes conducting market research across 50+ hospitals with more than 200 stakeholders and corroborating data points/outputs using SPSS
• Created and executed post-launch marketing survey to understand new product’s acceptance

• Discovered root causes of problems and identified appropriate solutions while supporting Clinical Trial Study teams for analysis & reporting of clinical trial data through comprehensive use of tools like excel, Tibco Spotfire
• Preparing Ad-hoc Reports for analyzing patterns and deviations in the clinical trial data
• Recommended process improvements to continually identify, analyze and fix constraints and challenges.

• Tracking & reviewing Operational Metrics and Indicators
• Conducting RCA for any case that falls out of norms/ benchmarks
• Enabling teams as technical interface for delivery and senior management to ensure smooth communication and daily transactions