Jaya Preethi S
Digital Marketer
Chennai
Summary
Results-driven digital marketing executive specializing in SEO optimization, content creation, and data analysis. Demonstrated expertise in enhancing brand visibility and driving engagement through strategic paid advertising and innovative social media initiatives. Proven track record of leveraging analytics to inform decision-making and optimize campaign performance. Committed to delivering measurable results that align with business objectives and foster growth in competitive markets.
Overview
2
2
Languages
4
4
Certifications
3
3
years of professional experience
Work History
Digital Marketing Executive
Sri Aishwarya Sarees
07.2025 - 11.2025
- Optimized website content for SEO, improving search rankings and organic traffic.
- Implemented paid advertising strategies across multiple channels to maximize ROI.
- Analyzed data analytics reports to assess campaign performance and inform future strategies.
- Collaborated with cross-functional teams to align marketing initiatives with business goals.
- Conducted competitive analysis to identify opportunities for brand differentiation.
- Drafted persuasive copy for promotional materials, driving interest and sales.
- Designed and executed social media contests to increase user engagement and grow followers.
- Developed and maintained a content calendar to ensure consistent messaging across channels.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Managed SEO activities including keyword research, link building and content optimization.
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Collaborated with design teams to create visually appealing graphics for websites and social media posts.
Digital Marketing Executive
Kiwi Nutritech
04.2023 - 06.2025
- Managed social media accounts, fostering community engagement and brand loyalty.
- Optimized website content for SEO, improving search rankings and organic traffic.
- Implemented paid advertising strategies across multiple channels to maximize ROI.
- Analyzed data analytics reports to assess campaign performance and inform future strategies.
- Conducted competitive analysis to identify opportunities for brand differentiation.
- Drafted persuasive copy for promotional materials, driving interest and sales.
- Monitored online reputation and responded to customer inquiries promptly and effectively.
- Utilized analytics tools to track user behavior and optimize digital marketing efforts.
- Executed comprehensive market research to identify trends and inform strategic decisions.
- Created engaging content for various digital platforms, enhancing brand visibility and audience interaction.
- Developed and maintained a content calendar to ensure consistent messaging across channels.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Managed SEO activities including keyword research, link building and content optimization.
- Collaborated with design teams to create visually appealing graphics for websites and social media posts.
- Monitored performance of campaigns using analytics software such as Google Analytics.
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Evaluated customer feedback and online behavior to refine digital marketing strategies and improve customer engagement.
Education
Bachelor of Engineering - Computer Science Engineering
Jeppiaar Engineering College
Chennai, TN05-2016
Skills
SEO optimization
Paid advertising
Content creation
Social media strategy
Persuasive writing
Email Marketing
MailChimp
Hubspot
Email Advertisement
Google Adwords
Ahrefs
Google Analytics
Meta Ads
Google Ads
Certification
Content Marketing Certification [Hubspot Academy]
Timeline
Digital Marketing Executive
Sri Aishwarya Sarees
07.2025 - 11.2025
Digital Marketing Executive
Kiwi Nutritech
04.2023 - 06.2025
Bachelor of Engineering - Computer Science Engineering
Jeppiaar Engineering College